Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-02 Thread Liam Wilson
Well obviously Youtube, metacafe, dailymotion are some good places to start.



On 1 February 2010 23:38, Craig Peden cpe...@cogigo.com wrote:

 Right, I think that someone needs to get down a list of places we can
 upload to.

 On 1 Feb 2010, at 21:53, Steve yorvik.ubu...@googlemail.com wrote:

  On Mon, 01 Feb 2010 21:41:01 -, Liam Wilson liamwilso...@gmail.com
  
  wrote:
 
  Indeed, that's what I think, the only cost would be putting the
  advert(s)
  together.
 
  Who actually wants to make this happen?
 
  Me
  --
  Steve
 
  --
  ubuntu-uk@lists.ubuntu.com
  https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
  https://wiki.ubuntu.com/UKTeam/

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Darren.Mansell
On Sun, 2010-01-31 at 23:32 +, Alan Pope wrote:
 On 31 January 2010 23:13, Liam Wilson liamwilso...@gmail.com wrote:
  IF we are going to make this video, ideally, it would be better to thin=
k
  about actual content first.
=20
 I disagree. The very first thing is to look at what the goal is. Only
 once you know the goal, target audience, approach, method of delivery
 and so on can you begin to look at content. I'm personally of the
 opinion that now is not the time to create a TV advert, and that the
 money/time could be better spent on other things, but its not my place
 to tell people what to do.

I agree completely that the first thing is to know the goal. We often
get ahead of ourselves in the community, which is not necessarily a bad
thing but we need to know what we want first before we can begin to plan
how to deliver it.

I disagree that it's not the time to advertise on TV. I've been
championing the idea of a TV advert for Ubuntu for a long time but
alongside another campaign of something like offering Ubuntu for sale in
mainstream areas e.g. PC World (not some half-assed effort like Dell).

The major problems Ubuntu face with adoption are obscurity and Microsoft
having a stranglehold on the pre-install market. Both need to be
attacked at once if any inroads are to be made, a TV advert on it's own
may increase visibility but to what end? The audience it would target
are casual computer users who are very unlikely to go and download an
ISO and reload their computer off the strength of an ad. If they are
then able to go to PC World and buy the 'cheap Mac' after being
impressed with the stuff on the advert it has a lot more impact. Getting
someone like DSG on-side is a must and Canonical need to do a bit of a
deal with the devil with this key area.

Regarding the advert content, it's a case of following Apple's lead with
their cool iPhone ads. Show how the desktop is silky smooth with desktop
effects, show how there's a built-in Office suite with full MS Office
compatibility, show how it's immune to viruses and it's the most secure
Operating System on the planet. Champion all of it's strengths without
going in any way geeky (nothing about community driven development etc.)
The strength of the software can stand on it's own without having to
refer to traditional geekdom advantages.

Regards,
--=20
Darren Mansell=20
winmail.dat-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Liam Wilson
Okay, I've been in touch with the marketing team, and they've said that if
we wanted to do this, we'd have to look at the costs of producing and
marketing the advert, were there to be one. It was also suggested that we
should consider not using ITV as the main medium for promoting, but instead
use E4 or another cable channel, as it's cheaper.

But of course, anther suggested getting commercial backing to fund it, but
is that really viable.I think the only thing that's getting in the way here,
is the funding of the advert ere we to get it on the air.

I think an option we should consider is putting it on the internet; i.e;
Youtube. I think it would get a lot more watches there, and would cost a
heck less than airing it, and were it to be successful, perhaps we could
create more. sort of like microsoft's
effortshttp://www.youtube.com/user/WindowsVideos
Sort of like what we have with the screencasts channel, too. But that's just
my suggestion...

Liam

On 1 February 2010 10:15, darren.mans...@opengi.co.uk wrote:

 On Sun, 2010-01-31 at 23:32 +, Alan Pope wrote:
  On 31 January 2010 23:13, Liam Wilson liamwilso...@gmail.com wrote:
   IF we are going to make this video, ideally, it would be better to
 thin=
 k
   about actual content first.
 =20
  I disagree. The very first thing is to look at what the goal is. Only
  once you know the goal, target audience, approach, method of delivery
  and so on can you begin to look at content. I'm personally of the
  opinion that now is not the time to create a TV advert, and that the
  money/time could be better spent on other things, but its not my place
  to tell people what to do.

 I agree completely that the first thing is to know the goal. We often
 get ahead of ourselves in the community, which is not necessarily a bad
 thing but we need to know what we want first before we can begin to plan
 how to deliver it.

 I disagree that it's not the time to advertise on TV. I've been
 championing the idea of a TV advert for Ubuntu for a long time but
 alongside another campaign of something like offering Ubuntu for sale in
 mainstream areas e.g. PC World (not some half-assed effort like Dell).

 The major problems Ubuntu face with adoption are obscurity and Microsoft
 having a stranglehold on the pre-install market. Both need to be
 attacked at once if any inroads are to be made, a TV advert on it's own
 may increase visibility but to what end? The audience it would target
 are casual computer users who are very unlikely to go and download an
 ISO and reload their computer off the strength of an ad. If they are
 then able to go to PC World and buy the 'cheap Mac' after being
 impressed with the stuff on the advert it has a lot more impact. Getting
 someone like DSG on-side is a must and Canonical need to do a bit of a
 deal with the devil with this key area.

 Regarding the advert content, it's a case of following Apple's lead with
 their cool iPhone ads. Show how the desktop is silky smooth with desktop
 effects, show how there's a built-in Office suite with full MS Office
 compatibility, show how it's immune to viruses and it's the most secure
 Operating System on the planet. Champion all of it's strengths without
 going in any way geeky (nothing about community driven development etc.)
 The strength of the software can stand on it's own without having to
 refer to traditional geekdom advantages.

 Regards,
 --=20
 Darren Mansell=20

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/


-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Johnathon Tinsley
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

Before we try to get new users into Ubuntu, shouldn't we try to retain
the people flicking in and out of Ubuntu now?

There was discussion about supporting new users, with remote techy
support. Can we catch those who post This is too hard, I'm going back
to windows and try to retain more of them with a high-quality community
support mechanism?

Ubuntu hour might be something we can push, but other things as well,
remote or phone support for example?

Johnathon

Liam Wilson wrote:
 Okay, I've been in touch with the marketing team, and they've said that if
 we wanted to do this, we'd have to look at the costs of producing and
 marketing the advert, were there to be one. It was also suggested that we
 should consider not using ITV as the main medium for promoting, but instead
 use E4 or another cable channel, as it's cheaper.
 
 But of course, anther suggested getting commercial backing to fund it, but
 is that really viable.I think the only thing that's getting in the way here,
 is the funding of the advert ere we to get it on the air.
 
 I think an option we should consider is putting it on the internet; i.e;
 Youtube. I think it would get a lot more watches there, and would cost a
 heck less than airing it, and were it to be successful, perhaps we could
 create more. sort of like microsoft's
 effortshttp://www.youtube.com/user/WindowsVideos
 Sort of like what we have with the screencasts channel, too. But that's just
 my suggestion...
 
 Liam
 
 On 1 February 2010 10:15, darren.mans...@opengi.co.uk wrote:
 
 On Sun, 2010-01-31 at 23:32 +, Alan Pope wrote:
 On 31 January 2010 23:13, Liam Wilson liamwilso...@gmail.com wrote:
 IF we are going to make this video, ideally, it would be better to
 thin=
 k
 about actual content first.
 =20
 I disagree. The very first thing is to look at what the goal is. Only
 once you know the goal, target audience, approach, method of delivery
 and so on can you begin to look at content. I'm personally of the
 opinion that now is not the time to create a TV advert, and that the
 money/time could be better spent on other things, but its not my place
 to tell people what to do.
 I agree completely that the first thing is to know the goal. We often
 get ahead of ourselves in the community, which is not necessarily a bad
 thing but we need to know what we want first before we can begin to plan
 how to deliver it.

 I disagree that it's not the time to advertise on TV. I've been
 championing the idea of a TV advert for Ubuntu for a long time but
 alongside another campaign of something like offering Ubuntu for sale in
 mainstream areas e.g. PC World (not some half-assed effort like Dell).

 The major problems Ubuntu face with adoption are obscurity and Microsoft
 having a stranglehold on the pre-install market. Both need to be
 attacked at once if any inroads are to be made, a TV advert on it's own
 may increase visibility but to what end? The audience it would target
 are casual computer users who are very unlikely to go and download an
 ISO and reload their computer off the strength of an ad. If they are
 then able to go to PC World and buy the 'cheap Mac' after being
 impressed with the stuff on the advert it has a lot more impact. Getting
 someone like DSG on-side is a must and Canonical need to do a bit of a
 deal with the devil with this key area.

 Regarding the advert content, it's a case of following Apple's lead with
 their cool iPhone ads. Show how the desktop is silky smooth with desktop
 effects, show how there's a built-in Office suite with full MS Office
 compatibility, show how it's immune to viruses and it's the most secure
 Operating System on the planet. Champion all of it's strengths without
 going in any way geeky (nothing about community driven development etc.)
 The strength of the software can stand on it's own without having to
 refer to traditional geekdom advantages.

 Regards,
 --=20
 Darren Mansell=20

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/


 

-BEGIN PGP SIGNATURE-
Version: GnuPG v1.4.9 (GNU/Linux)
Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org/

iEYEARECAAYFAktmyVEACgkQ81bUwCB/xdjwwgCgsZ0I3VL58Hyz2mZppO57rxpv
GIEAoJcVj3Ea5fJ0ORN4uzVyMJ447yrC
=iWsr
-END PGP SIGNATURE-

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Rob Beard
Quoting Liam Wilson liamwilso...@gmail.com:

 Okay, I've been in touch with the marketing team, and they've said that if
 we wanted to do this, we'd have to look at the costs of producing and
 marketing the advert, were there to be one. It was also suggested that we
 should consider not using ITV as the main medium for promoting, but instead
 use E4 or another cable channel, as it's cheaper.

Good idea, although E4 is more of a specialist channel aimed I guess  
at teens to 20's and possibly early 30's.  I guess it would be  
possible to talor an advert to the mid teens to mid 20's, and then  
maybe look at an advert for say the older viewers who may watch More4  
(this is a guess, but I'd say probably mid 40's upwards?).

 But of course, anther suggested getting commercial backing to fund it, but
 is that really viable.I think the only thing that's getting in the way here,
 is the funding of the advert ere we to get it on the air.

Could Canonical possibly part fund the advert?

Are there any other reasonable size IT companies who make money from  
Ubuntu out there?

Maybe it could be worth contacting some of the hardware vendors, might  
be a long shot but how about Dell since they already sell machines  
with Ubuntu pre-installed?

 I think an option we should consider is putting it on the internet; i.e;
 Youtube. I think it would get a lot more watches there, and would cost a
 heck less than airing it, and were it to be successful, perhaps we could
 create more. sort of like microsoft's
 effortshttp://www.youtube.com/user/WindowsVideos
 Sort of like what we have with the screencasts channel, too. But that's just
 my suggestion...


I think Youtube would be a good route to take, at least there isn't  
any broadcasting costs involved.

Rob




-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread etali

- Original Message - 
From: Johnathon Tinsley kir...@kirrus.co.uk

 Before we try to get new users into Ubuntu, shouldn't we try to retain
 the people flicking in and out of Ubuntu now?

 There was discussion about supporting new users, with remote techy
 support. Can we catch those who post This is too hard, I'm going back
 to windows and try to retain more of them with a high-quality community
 support mechanism?


I agree.

I think the people who try Ubuntu (or Linux in general), have problems with 
it, and then rant about it to their friends have a lot of power in terms of 
persuading people to avoid Ubuntu.

Advertising to new people will only work if a)those people haven't already 
heard bad things, and b)we can keep those people as users once they decide 
to download + install it.

-- 
Lesley Harrison 


-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread javadayaz
Slightly off topic, but why not a guerilla marketting campaign

On 1 February 2010 12:38, etali et...@myth-games.com wrote:


 - Original Message -
 From: Johnathon Tinsley kir...@kirrus.co.uk

  Before we try to get new users into Ubuntu, shouldn't we try to retain
  the people flicking in and out of Ubuntu now?
 
  There was discussion about supporting new users, with remote techy
  support. Can we catch those who post This is too hard, I'm going back
  to windows and try to retain more of them with a high-quality community
  support mechanism?
 

 I agree.

 I think the people who try Ubuntu (or Linux in general), have problems with
 it, and then rant about it to their friends have a lot of power in terms of
 persuading people to avoid Ubuntu.

 Advertising to new people will only work if a)those people haven't already
 heard bad things, and b)we can keep those people as users once they decide
 to download + install it.

 --
 Lesley Harrison


 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/




-- 
Regards

Javad
-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Liam Wilson
Well, say instead of a TV advert, we contributed our ideas to the Viral
Video's project or something similar to make a channel on youtube, or even
both, if we're lucky, we could touch on subjects such as Ubuntu hour, and
ways to help improve your first time experience with Ubuntu.

And I guess we could at least try contacting canonical or dell, or some
other company, to see what response we get.

On 1 February 2010 12:38, etali et...@myth-games.com wrote:


 - Original Message -
 From: Johnathon Tinsley kir...@kirrus.co.uk

  Before we try to get new users into Ubuntu, shouldn't we try to retain
  the people flicking in and out of Ubuntu now?
 
  There was discussion about supporting new users, with remote techy
  support. Can we catch those who post This is too hard, I'm going back
  to windows and try to retain more of them with a high-quality community
  support mechanism?
 

 I agree.

 I think the people who try Ubuntu (or Linux in general), have problems with
 it, and then rant about it to their friends have a lot of power in terms of
 persuading people to avoid Ubuntu.

 Advertising to new people will only work if a)those people haven't already
 heard bad things, and b)we can keep those people as users once they decide
 to download + install it.

 --
 Lesley Harrison


 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Robert McWilliam
On Mon, Feb 01, 2010 at 12:35:42AM +, Alan Pope wrote:
 I personally don't believe there is a need for a TV advert at all
 right now. I'd rather start from the opposite end and ask what the
 need of a TV advert is. What goal is to be achieved by putting Ubuntu
 on the telly?

I don't think a TV advert itself will achieve much - we are unlikely
to have enough money to air it to more than a small number of people
and only a tiny minority of them would care at all even if it was the
best advert ever. 

I do think it could work well as a news story though: community cares
enough to put effort and money in an unusual direction. Get a bit of
coverage on that, with links to/embedding of the video and it could
gather some attention. Along the same lines as the firefox advert in
the NY times, very little of the value from that was in people
actually seeing it in the paper. 

 Robert


Robert McWilliamr...@allmail.net www.ormiret.com

The buck doesn't even slow down here.

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Craig Peden
If you could get the ad posted on all major video uploading sites, and other 
media sharing sites as well as blogs and such. You could easily have yourself a 
relatively cheap ad campaign.

On 1 Feb 2010, at 12:22, Liam Wilson wrote:

 Okay, I've been in touch with the marketing team, and they've said that if we 
 wanted to do this, we'd have to look at the costs of producing and marketing 
 the advert, were there to be one. It was also suggested that we should 
 consider not using ITV as the main medium for promoting, but instead use E4 
 or another cable channel, as it's cheaper. 
 
 But of course, anther suggested getting commercial backing to fund it, but is 
 that really viable.I think the only thing that's getting in the way here, is 
 the funding of the advert ere we to get it on the air.
 
 I think an option we should consider is putting it on the internet; i.e; 
 Youtube. I think it would get a lot more watches there, and would cost a heck 
 less than airing it, and were it to be successful, perhaps we could create 
 more. sort of like microsoft's efforts
 Sort of like what we have with the screencasts channel, too. But that's just 
 my suggestion...
 
 Liam
 
 On 1 February 2010 10:15, darren.mans...@opengi.co.uk wrote:
 On Sun, 2010-01-31 at 23:32 +, Alan Pope wrote:
  On 31 January 2010 23:13, Liam Wilson liamwilso...@gmail.com wrote:
   IF we are going to make this video, ideally, it would be better to thin=
 k
   about actual content first.
 =20
  I disagree. The very first thing is to look at what the goal is. Only
  once you know the goal, target audience, approach, method of delivery
  and so on can you begin to look at content. I'm personally of the
  opinion that now is not the time to create a TV advert, and that the
  money/time could be better spent on other things, but its not my place
  to tell people what to do.
 
 I agree completely that the first thing is to know the goal. We often
 get ahead of ourselves in the community, which is not necessarily a bad
 thing but we need to know what we want first before we can begin to plan
 how to deliver it.
 
 I disagree that it's not the time to advertise on TV. I've been
 championing the idea of a TV advert for Ubuntu for a long time but
 alongside another campaign of something like offering Ubuntu for sale in
 mainstream areas e.g. PC World (not some half-assed effort like Dell).
 
 The major problems Ubuntu face with adoption are obscurity and Microsoft
 having a stranglehold on the pre-install market. Both need to be
 attacked at once if any inroads are to be made, a TV advert on it's own
 may increase visibility but to what end? The audience it would target
 are casual computer users who are very unlikely to go and download an
 ISO and reload their computer off the strength of an ad. If they are
 then able to go to PC World and buy the 'cheap Mac' after being
 impressed with the stuff on the advert it has a lot more impact. Getting
 someone like DSG on-side is a must and Canonical need to do a bit of a
 deal with the devil with this key area.
 
 Regarding the advert content, it's a case of following Apple's lead with
 their cool iPhone ads. Show how the desktop is silky smooth with desktop
 effects, show how there's a built-in Office suite with full MS Office
 compatibility, show how it's immune to viruses and it's the most secure
 Operating System on the planet. Champion all of it's strengths without
 going in any way geeky (nothing about community driven development etc.)
 The strength of the software can stand on it's own without having to
 refer to traditional geekdom advantages.
 
 Regards,
 --=20
 Darren Mansell=20
 
 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/
 
 
 -- 
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Liam Wilson
Indeed, that's what I think, the only cost would be putting the advert(s)
together.

Who actually wants to make this happen?

On 1 February 2010 17:09, Craig Peden cpe...@cogigo.com wrote:

 If you could get the ad posted on all major video uploading sites, and
 other media sharing sites as well as blogs and such. You could easily have
 yourself a relatively cheap ad campaign.

 On 1 Feb 2010, at 12:22, Liam Wilson wrote:

 Okay, I've been in touch with the marketing team, and they've said that if
 we wanted to do this, we'd have to look at the costs of producing and
 marketing the advert, were there to be one. It was also suggested that we
 should consider not using ITV as the main medium for promoting, but instead
 use E4 or another cable channel, as it's cheaper.

 But of course, anther suggested getting commercial backing to fund it, but
 is that really viable.I think the only thing that's getting in the way here,
 is the funding of the advert ere we to get it on the air.

 I think an option we should consider is putting it on the internet; i.e;
 Youtube. I think it would get a lot more watches there, and would cost a
 heck less than airing it, and were it to be successful, perhaps we could
 create more. sort of like microsoft's 
 effortshttp://www.youtube.com/user/WindowsVideos
 Sort of like what we have with the screencasts channel, too. But that's
 just my suggestion...

 Liam

 On 1 February 2010 10:15, darren.mans...@opengi.co.uk wrote:

 On Sun, 2010-01-31 at 23:32 +, Alan Pope wrote:
  On 31 January 2010 23:13, Liam Wilson liamwilso...@gmail.com wrote:
   IF we are going to make this video, ideally, it would be better to
 thin=
 k
   about actual content first.
 =20
  I disagree. The very first thing is to look at what the goal is. Only
  once you know the goal, target audience, approach, method of delivery
  and so on can you begin to look at content. I'm personally of the
  opinion that now is not the time to create a TV advert, and that the
  money/time could be better spent on other things, but its not my place
  to tell people what to do.

 I agree completely that the first thing is to know the goal. We often
 get ahead of ourselves in the community, which is not necessarily a bad
 thing but we need to know what we want first before we can begin to plan
 how to deliver it.

 I disagree that it's not the time to advertise on TV. I've been
 championing the idea of a TV advert for Ubuntu for a long time but
 alongside another campaign of something like offering Ubuntu for sale in
 mainstream areas e.g. PC World (not some half-assed effort like Dell).

 The major problems Ubuntu face with adoption are obscurity and Microsoft
 having a stranglehold on the pre-install market. Both need to be
 attacked at once if any inroads are to be made, a TV advert on it's own
 may increase visibility but to what end? The audience it would target
 are casual computer users who are very unlikely to go and download an
 ISO and reload their computer off the strength of an ad. If they are
 then able to go to PC World and buy the 'cheap Mac' after being
 impressed with the stuff on the advert it has a lot more impact. Getting
 someone like DSG on-side is a must and Canonical need to do a bit of a
 deal with the devil with this key area.

 Regarding the advert content, it's a case of following Apple's lead with
 their cool iPhone ads. Show how the desktop is silky smooth with desktop
 effects, show how there's a built-in Office suite with full MS Office
 compatibility, show how it's immune to viruses and it's the most secure
 Operating System on the planet. Champion all of it's strengths without
 going in any way geeky (nothing about community driven development etc.)
 The strength of the software can stand on it's own without having to
 refer to traditional geekdom advantages.

 Regards,
 --=20
 Darren Mansell=20

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/


 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/



 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/


-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Steve
On Mon, 01 Feb 2010 21:41:01 -, Liam Wilson liamwilso...@gmail.com  
wrote:

 Indeed, that's what I think, the only cost would be putting the advert(s)
 together.

 Who actually wants to make this happen?

Me
-- 
Steve

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-02-01 Thread Craig Peden
Right, I think that someone needs to get down a list of places we can
upload to.

On 1 Feb 2010, at 21:53, Steve yorvik.ubu...@googlemail.com wrote:

 On Mon, 01 Feb 2010 21:41:01 -, Liam Wilson liamwilso...@gmail.com
 
 wrote:

 Indeed, that's what I think, the only cost would be putting the
 advert(s)
 together.

 Who actually wants to make this happen?

 Me
 --
 Steve

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


[ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Steve

A new thread to discus a possible TV advert

-- 
Steve

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Michael Douglas
Using new thread, but replying to Liam:

Negative reinforcement is much more effective than positive, ask any 
number of companies, or politicians/election campaigners. Do it right, 
so that you seem to have respect for your opponent, but make yourself 
seem better, and it's very popular (See: Mac vs. PC ads)

On 31/01/2010 14:28, Steve wrote:
 A new thread to discus a possible TV advert



-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Steve
On Sun, 31 Jan 2010 14:30:51 -, Michael Douglas meh...@mehall.co.cc  
wrote:

 Using new thread, but replying to Liam:

 Negative reinforcement is much more effective than positive, ask any
 number of companies, or politicians/election campaigners. Do it right,
 so that you seem to have respect for your opponent, but make yourself
 seem better, and it's very popular (See: Mac vs. PC ads)

If done right.  If done wrong you end up looking a right prat.


-- 
Steve

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
Yeah, I guess so. I suppose by putting other OS' down, we are in turn,
giving Ubuntu a more positive image. To acheive this I guess we could use
the aforementioned idea of someone bieng on hold and then somone getting an
instant reply on the forums for free.

On 31 January 2010 14:30, Michael Douglas meh...@mehall.co.cc wrote:

 Using new thread, but replying to Liam:

 Negative reinforcement is much more effective than positive, ask any
 number of companies, or politicians/election campaigners. Do it right,
 so that you seem to have respect for your opponent, but make yourself
 seem better, and it's very popular (See: Mac vs. PC ads)

 On 31/01/2010 14:28, Steve wrote:
  A new thread to discus a possible TV advert
 
 

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Michael Douglas
BSoD look-a-like, followed by user calling support. Advert uses the user 
on hold to support throughout, but cutting to an Ubuntu user jumping 
online, forums, IRC, etc, fixing it quickly. Tagline: Ubuntu. Community 
at work.


On 31/01/2010 14:38, Liam Wilson wrote:
Yeah, I guess so. I suppose by putting other OS' down, we are in turn, 
giving Ubuntu a more positive image. To acheive this I guess we could 
use the aforementioned idea of someone bieng on hold and then somone 
getting an instant reply on the forums for free.


On 31 January 2010 14:30, Michael Douglas meh...@mehall.co.cc 
mailto:meh...@mehall.co.cc wrote:


Using new thread, but replying to Liam:

Negative reinforcement is much more effective than positive, ask any
number of companies, or politicians/election campaigners. Do it right,
so that you seem to have respect for your opponent, but make yourself
seem better, and it's very popular (See: Mac vs. PC ads)

On 31/01/2010 14:28, Steve wrote:
 A new thread to discus a possible TV advert



--
ubuntu-uk@lists.ubuntu.com mailto:ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread James Milligan
On 31/01/2010 14:40, Michael Douglas wrote:
 BSoD look-a-like, followed by user calling support. Advert uses the 
 user on hold to support throughout, but cutting to an Ubuntu user 
 jumping online, forums, IRC, etc, fixing it quickly. Tagline: Ubuntu. 
 Community at work.

 On 31/01/2010 14:38, Liam Wilson wrote:
 Yeah, I guess so. I suppose by putting other OS' down, we are in 
 turn, giving Ubuntu a more positive image. To acheive this I guess we 
 could use the aforementioned idea of someone bieng on hold and then 
 somone getting an instant reply on the forums for free.

 On 31 January 2010 14:30, Michael Douglas meh...@mehall.co.cc 
 mailto:meh...@mehall.co.cc wrote:

 Using new thread, but replying to Liam:

 Negative reinforcement is much more effective than positive, ask any
 number of companies, or politicians/election campaigners. Do it
 right,
 so that you seem to have respect for your opponent, but make yourself
 seem better, and it's very popular (See: Mac vs. PC ads)

 On 31/01/2010 14:28, Steve wrote:
  A new thread to discus a possible TV advert
 
 

 --
 ubuntu-uk@lists.ubuntu.com mailto:ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/


I like that idea for sure!

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Ashley Whetter
It might be good idea to include at least the majority of subjects covered
in the slideshow that is shown when installing ubuntu?
-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Jonathon Fernyhough
On 31 January 2010 14:40, Michael Douglas meh...@mehall.co.cc wrote:
 BSoD look-a-like, followed by user calling support. Advert uses the user on
 hold to support throughout, but cutting to an Ubuntu user jumping online,
 forums, IRC, etc, fixing it quickly. Tagline: Ubuntu. Community at work.


Ubuntu BSoDs?

But yes, how about just a box saying A problem has occurred. Please
contact your system administrator. with a user at home drinking a cup
of tea. They look around - who? How may people watching will have had
the same problem? Not our Ubuntu-runner! Typing into an IRC window,
Hey, I have a problem. Can anyone help? Answer, a second later:
Sure! What's up?

Only thing to get right here is a problem that a home user might have
- Linux apps don't tend to crash randomly.

Jonathon

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread CShadowRun
James Milligan wrote:
 On 31/01/2010 14:40, Michael Douglas wrote:
   
 BSoD look-a-like, followed by user calling support. Advert uses the 
 user on hold to support throughout, but cutting to an Ubuntu user 
 jumping online, forums, IRC, etc, fixing it quickly. Tagline: Ubuntu. 
 Community at work.

 On 31/01/2010 14:38, Liam Wilson wrote:
 
 Yeah, I guess so. I suppose by putting other OS' down, we are in 
 turn, giving Ubuntu a more positive image. To acheive this I guess we 
 could use the aforementioned idea of someone bieng on hold and then 
 somone getting an instant reply on the forums for free.

 On 31 January 2010 14:30, Michael Douglas meh...@mehall.co.cc 
 mailto:meh...@mehall.co.cc wrote:

 Using new thread, but replying to Liam:

 Negative reinforcement is much more effective than positive, ask any
 number of companies, or politicians/election campaigners. Do it
 right,
 so that you seem to have respect for your opponent, but make yourself
 seem better, and it's very popular (See: Mac vs. PC ads)

 On 31/01/2010 14:28, Steve wrote:
  A new thread to discus a possible TV advert
 
 

 --
 ubuntu-uk@lists.ubuntu.com mailto:ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/


   
 I like that idea for sure!

   
I like the idea of compiz in the advert, alot of people seem to like 
vista/mac as they look good but nobody realizes that ubuntu outstrips 
them by far looks wise :)
We could also go down the Mac VS PC route, only stick Ubuntu in at the 
end. They are very popular, and It's a known scheme that works and 
people love it. We could get some laughs and really have fun with this 
idea. I don't know if there's a copyright problem with it, though.
I also like the idea of a competition to create the best advert, dibs on 
being a judge. As an idea for funding maybe someone could contact 
canonical to see if they are interested.

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread CShadowRun
Jonathon Fernyhough wrote:
 On 31 January 2010 14:40, Michael Douglas meh...@mehall.co.cc wrote:
   
 BSoD look-a-like, followed by user calling support. Advert uses the user on
 hold to support throughout, but cutting to an Ubuntu user jumping online,
 forums, IRC, etc, fixing it quickly. Tagline: Ubuntu. Community at work.

 

 Ubuntu BSoDs?

 But yes, how about just a box saying A problem has occurred. Please
 contact your system administrator. with a user at home drinking a cup
 of tea. They look around - who? How may people watching will have had
 the same problem? Not our Ubuntu-runner! Typing into an IRC window,
 Hey, I have a problem. Can anyone help? Answer, a second later:
 Sure! What's up?

 Only thing to get right here is a problem that a home user might have
 - Linux apps don't tend to crash randomly.

 Jonathon

   
I don't think shots of IRC or the forum would be that good, there's alot 
of negative stigma around Chat rooms and Online forums unfortunately :(

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Harry Rickards
On 31 January 2010 14:50, CShadowRun li...@cshadowrun.com wrote:
snip
 I don't think shots of IRC or the forum would be that good, there's alot
 of negative stigma around Chat rooms and Online forums unfortunately :(

What about someone sending an email to the mailing list?

-- 
Harry Rickards - ha...@linux.com
http://oftle.com

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread CShadowRun
Harry Rickards wrote:
 On 31 January 2010 14:50, CShadowRun li...@cshadowrun.com wrote:
 snip
   
 I don't think shots of IRC or the forum would be that good, there's alot
 of negative stigma around Chat rooms and Online forums unfortunately :(
 

 What about someone sending an email to the mailing list?

   
That could work.
I don't know much on how the mailing lists work, would the user need to 
subscribe before mailing? Or could we have a simple address they could 
email, and then they would be automagically subscribed to their single 
thread. So it would be like a support query.

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Steve
On Sun, 31 Jan 2010 14:50:58 -, CShadowRun li...@cshadowrun.com  
wrote:

 Jonathon Fernyhough wrote:
 On 31 January 2010 14:40, Michael Douglas meh...@mehall.co.cc wrote:

 BSoD look-a-like, followed by user calling support. Advert uses the  
 user on
 hold to support throughout, but cutting to an Ubuntu user jumping  
 online,
 forums, IRC, etc, fixing it quickly. Tagline: Ubuntu. Community at  
 work.



 Ubuntu BSoDs?

 But yes, how about just a box saying A problem has occurred. Please
 contact your system administrator. with a user at home drinking a cup
 of tea. They look around - who? How may people watching will have had
 the same problem? Not our Ubuntu-runner! Typing into an IRC window,
 Hey, I have a problem. Can anyone help? Answer, a second later:
 Sure! What's up?

 Only thing to get right here is a problem that a home user might have
 - Linux apps don't tend to crash randomly.

 Jonathon


 I don't think shots of IRC or the forum would be that good, there's alot
 of negative stigma around Chat rooms and Online forums unfortunately  
 :(

Yes 'Chat Room' = paedophile luring young girls away in the minds of a lot  
of people.

-- 
Steve

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Steve
On Sun, 31 Jan 2010 14:55:01 -, CShadowRun li...@cshadowrun.com  
wrote:

 Harry Rickards wrote:
 On 31 January 2010 14:50, CShadowRun li...@cshadowrun.com wrote:
 snip

 I don't think shots of IRC or the forum would be that good, there's  
 alot
 of negative stigma around Chat rooms and Online forums  
 unfortunately :(


 What about someone sending an email to the mailing list?


 That could work.
 I don't know much on how the mailing lists work, would the user need to
 subscribe before mailing? Or could we have a simple address they could
 email, and then they would be automagically subscribed to their single
 thread. So it would be like a support query.

Anybody got a pet lynx.

nine out of ten cats prefer Ubuntu

-- 
Steve

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Jonathon Fernyhough
On 31 January 2010 14:58, Steve yorvik.ubu...@googlemail.com wrote:
 On Sun, 31 Jan 2010 14:50:58 -, CShadowRun li...@cshadowrun.com
 wrote:
 I don't think shots of IRC or the forum would be that good, there's alot
 of negative stigma around Chat rooms and Online forums unfortunately
 :(

 Yes 'Chat Room' = paedophile luring young girls away in the minds of a lot
 of people.

 --

Then they need to be educated.

But seriously, who are these adverts aimed at? If it's a Generally
Ignorant User/Mum, then forget it. They won't know what an OS is let
alone how to download, burn a CD, install etc. etc. If it's a
teen/young adult then there won't be a problem - they use Facebook/IM
*all the time*.

Oh, the other problem is the name of Lynx. It already has
product/brand association in the UK. We would have to stay well away
from it. Ubuntu is OK as a brand (though it's mostly unknown), but
10.04 is weak as water soup. Ten-oh-four? Ten-point-zero-four? What
does that mean? (Even Lucid Lynx sounds as geeky as it comes).

If anything you have to associate with a known brand - like Linux.
Ubuntu Linux. We are Linux? Who else uses Linux? Is it strong enough?

Ubuntu is an African word meaning 'Humanity to others', or 'I am what
I am because of who we all are'. The Ubuntu distribution brings the
spirit of Ubuntu to the software world.

We are Ubuntu?

So how about a user of another OS sat struggling with their machine by
themselves, whereas our Ubuntu user looks up and asks the next room
for help and a random profession walks in and helps (points at the
screen and says Oh, it's just here), e.g. scientist followed by
artist etc. etc. They all grab a drink and snack and the kitchen is
full of a diverse range of people. Ubuntu is a Party!

Next door other user with ear pressed against wall, walks round to
flat, Guys, could I join in? (in unison) Sure!

What is Ubuntu?
Ubuntu is... help.
Ubuntu is... secure.
Ubuntu is... us.

/end random brainstorm.

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
I think it'd be better to show how ubuntu is cost-effective (i.e; Free). If
someone sees something that works better than what they have, for a lot less
money, then they could possibly be enticed. It could also be noted that
ubuntu is much secure to attacks from viruses and such.

But yeah, the concept of people stuggeling with thier computers and then
showing like a comparison to Ubuntu seems to be a popular one, so why don't
we work on that?

Liam

On 31 January 2010 15:01, Steve yorvik.ubu...@googlemail.com wrote:

 On Sun, 31 Jan 2010 14:55:01 -, CShadowRun li...@cshadowrun.com
 wrote:

  Harry Rickards wrote:
  On 31 January 2010 14:50, CShadowRun li...@cshadowrun.com wrote:
  snip
 
  I don't think shots of IRC or the forum would be that good, there's
  alot
  of negative stigma around Chat rooms and Online forums
  unfortunately :(
 
 
  What about someone sending an email to the mailing list?
 
 
  That could work.
  I don't know much on how the mailing lists work, would the user need to
  subscribe before mailing? Or could we have a simple address they could
  email, and then they would be automagically subscribed to their single
  thread. So it would be like a support query.
 
 Anybody got a pet lynx.

 nine out of ten cats prefer Ubuntu

 --
 Steve

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread CShadowRun
Jonathon Fernyhough wrote:
 On 31 January 2010 14:58, Steve yorvik.ubu...@googlemail.com wrote:
   
 On Sun, 31 Jan 2010 14:50:58 -, CShadowRun li...@cshadowrun.com
 wrote:
 
 I don't think shots of IRC or the forum would be that good, there's alot
 of negative stigma around Chat rooms and Online forums unfortunately
 :(

   
 Yes 'Chat Room' = paedophile luring young girls away in the minds of a lot
 of people.

 --
 

 Then they need to be educated.

 But seriously, who are these adverts aimed at? If it's a Generally
 Ignorant User/Mum, then forget it. They won't know what an OS is let
 alone how to download, burn a CD, install etc. etc. If it's a
 teen/young adult then there won't be a problem - they use Facebook/IM
 *all the time*.

 Oh, the other problem is the name of Lynx. It already has
 product/brand association in the UK. We would have to stay well away
 from it. Ubuntu is OK as a brand (though it's mostly unknown), but
 10.04 is weak as water soup. Ten-oh-four? Ten-point-zero-four? What
 does that mean? (Even Lucid Lynx sounds as geeky as it comes).

 If anything you have to associate with a known brand - like Linux.
 Ubuntu Linux. We are Linux? Who else uses Linux? Is it strong enough?

 Ubuntu is an African word meaning 'Humanity to others', or 'I am what
 I am because of who we all are'. The Ubuntu distribution brings the
 spirit of Ubuntu to the software world.

 We are Ubuntu?

 So how about a user of another OS sat struggling with their machine by
 themselves, whereas our Ubuntu user looks up and asks the next room
 for help and a random profession walks in and helps (points at the
 screen and says Oh, it's just here), e.g. scientist followed by
 artist etc. etc. They all grab a drink and snack and the kitchen is
 full of a diverse range of people. Ubuntu is a Party!

 Next door other user with ear pressed against wall, walks round to
 flat, Guys, could I join in? (in unison) Sure!

 What is Ubuntu?
 Ubuntu is... help.
 Ubuntu is... secure.
 Ubuntu is... us.

 /end random brainstorm.

   
This is a really cool idea. It could be bolted onto the email idea 
previously. Someone sends an email, and then all the professionals start 
turning up. Hehe.

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
If this is actually going to happen, we need to start thinking of ways how
we can get this video shown to people, whether it be televised, or viral. If
we're going to put our own money or anyone else's money and time into this
we need to make sure that it isn't a waste of it, agreed?

On 31 January 2010 15:23, CShadowRun li...@cshadowrun.com wrote:

 Jonathon Fernyhough wrote:
  On 31 January 2010 14:58, Steve yorvik.ubu...@googlemail.com wrote:
 
  On Sun, 31 Jan 2010 14:50:58 -, CShadowRun li...@cshadowrun.com
  wrote:
 
  I don't think shots of IRC or the forum would be that good, there's
 alot
  of negative stigma around Chat rooms and Online forums
 unfortunately
  :(
 
 
  Yes 'Chat Room' = paedophile luring young girls away in the minds of a
 lot
  of people.
 
  --
 
 
  Then they need to be educated.
 
  But seriously, who are these adverts aimed at? If it's a Generally
  Ignorant User/Mum, then forget it. They won't know what an OS is let
  alone how to download, burn a CD, install etc. etc. If it's a
  teen/young adult then there won't be a problem - they use Facebook/IM
  *all the time*.
 
  Oh, the other problem is the name of Lynx. It already has
  product/brand association in the UK. We would have to stay well away
  from it. Ubuntu is OK as a brand (though it's mostly unknown), but
  10.04 is weak as water soup. Ten-oh-four? Ten-point-zero-four? What
  does that mean? (Even Lucid Lynx sounds as geeky as it comes).
 
  If anything you have to associate with a known brand - like Linux.
  Ubuntu Linux. We are Linux? Who else uses Linux? Is it strong enough?
 
  Ubuntu is an African word meaning 'Humanity to others', or 'I am what
  I am because of who we all are'. The Ubuntu distribution brings the
  spirit of Ubuntu to the software world.
 
  We are Ubuntu?
 
  So how about a user of another OS sat struggling with their machine by
  themselves, whereas our Ubuntu user looks up and asks the next room
  for help and a random profession walks in and helps (points at the
  screen and says Oh, it's just here), e.g. scientist followed by
  artist etc. etc. They all grab a drink and snack and the kitchen is
  full of a diverse range of people. Ubuntu is a Party!
 
  Next door other user with ear pressed against wall, walks round to
  flat, Guys, could I join in? (in unison) Sure!
 
  What is Ubuntu?
  Ubuntu is... help.
  Ubuntu is... secure.
  Ubuntu is... us.
 
  /end random brainstorm.
 
 
 This is a really cool idea. It could be bolted onto the email idea
 previously. Someone sends an email, and then all the professionals start
 turning up. Hehe.

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Steve
On Sun, 31 Jan 2010 15:23:25 -, CShadowRun li...@cshadowrun.com  
wrote:

 Jonathon Fernyhough wrote:
 On 31 January 2010 14:58, Steve yorvik.ubu...@googlemail.com wrote:

 On Sun, 31 Jan 2010 14:50:58 -, CShadowRun li...@cshadowrun.com
 wrote:

 I don't think shots of IRC or the forum would be that good, there's  
 alot
 of negative stigma around Chat rooms and Online forums  
 unfortunately
 :(


 Yes 'Chat Room' = paedophile luring young girls away in the minds of a  
 lot
 of people.

 --


 Then they need to be educated.

 But seriously, who are these adverts aimed at? If it's a Generally
 Ignorant User/Mum, then forget it. They won't know what an OS is let
 alone how to download, burn a CD, install etc. etc. If it's a
 teen/young adult then there won't be a problem - they use Facebook/IM
 *all the time*.

 Oh, the other problem is the name of Lynx. It already has
 product/brand association in the UK. We would have to stay well away
 from it. Ubuntu is OK as a brand (though it's mostly unknown), but
 10.04 is weak as water soup. Ten-oh-four? Ten-point-zero-four? What
 does that mean? (Even Lucid Lynx sounds as geeky as it comes).

Are yes the sweet smell of Ubuntu.

 If anything you have to associate with a known brand - like Linux.
 Ubuntu Linux. We are Linux? Who else uses Linux? Is it strong enough?

 Ubuntu is an African word meaning 'Humanity to others', or 'I am what
 I am because of who we all are'. The Ubuntu distribution brings the
 spirit of Ubuntu to the software world.

 We are Ubuntu?

 So how about a user of another OS sat struggling with their machine by
 themselves, whereas our Ubuntu user looks up and asks the next room
 for help and a random profession walks in and helps (points at the
 screen and says Oh, it's just here), e.g. scientist followed by
 artist etc. etc. They all grab a drink and snack and the kitchen is
 full of a diverse range of people. Ubuntu is a Party!

 Next door other user with ear pressed against wall, walks round to
 flat, Guys, could I join in? (in unison) Sure!

 What is Ubuntu?
 Ubuntu is... help.
 Ubuntu is... secure.
 Ubuntu is... us.

 /end random brainstorm.


 This is a really cool idea. It could be bolted onto the email idea
 previously. Someone sends an email, and then all the professionals start
 turning up. Hehe.

I now know why advertising people get paid lots of .  This is not  
straight forward is it.

-- 
Steve

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Rob Beard
On 31/01/2010 14:37, Steve wrote:
 On Sun, 31 Jan 2010 14:30:51 -, Michael Douglasmeh...@mehall.co.cc
 wrote:


 Using new thread, but replying to Liam:

 Negative reinforcement is much more effective than positive, ask any
 number of companies, or politicians/election campaigners. Do it right,
 so that you seem to have respect for your opponent, but make yourself
 seem better, and it's very popular (See: Mac vs. PC ads)

  
 If done right.  If done wrong you end up looking a right prat.

Personally I like the Novell spoof ads of Mac vs PC vs Linux, but 
they're a little out of date now as they mention Leopard and Vista, not 
to mention they are Novell branded.

Rob


-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Rob Beard
On 31/01/2010 14:50, CShadowRun wrote:
 I don't think shots of IRC or the forum would be that good, there's alot
 of negative stigma around Chat rooms and Online forums unfortunately :(


To be honest, to a non-geek, the idea of IRC might be off putting.  I 
don't know anyone who isn't a geek who uses IRC, usually it's Windows 
Live messenger or Skype which yes I know isn't the same as IRC, but it's 
what the people I know use, for instance my step daughter is round here 
at the moment on her Vista (ugh!) laptop running Windows Live messenger 
talking to about 10 people at once.  I mentioned IRC to her and she 
turned round and just grunted at me (well she is 15).

Maybe it would be more attractive if there was a sexy looking front end 
to IRC.

I do wonder if a good idea would be to 'borrow' the iPhone advert idea, 
an app for everything...

Want to do Word Processing?

There's an app for that (OpenOffice)

Want to browse the web?

There's an app for that (Firefox)

Want chat to your friends?

There's an app for that (Empathy)

Want to backup your important pictures and documents?

There's an app for that (Ubuntu One)

Want to run alongside Windows?

There's an app for that (Wubi)

Then mention the Ubuntu Software Centre with thousands of applications 
available covering just about anything you could need.

Well, I hope you get the point...

Rob



-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Rob Beard
On 31/01/2010 15:01, Steve wrote:
 Anybody got a pet lynx.

 nine out of ten cats prefer Ubuntu

Maybe you could show a video of a kitten and say when it grows up, it 
wants to be a Lucid Lynx :-)

Rob


-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Rob Beard
On 31/01/2010 15:35, Liam Wilson wrote:
 If this is actually going to happen, we need to start thinking of ways 
 how we can get this video shown to people, whether it be televised, or 
 viral. If we're going to put our own money or anyone else's money and 
 time into this we need to make sure that it isn't a waste of it, agreed?

I think maybe a viral video would be a good idea, that way it can be put 
on the popular video sites (Youtube etc) and shared out across the 
popular social networking sites.  If it's funny and appeals to people 
then it's more likely to be shared.

Rob


-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Joe O'Dell
Ok, so I've had an idea,
 Rob said:
 
 Want chat to your friends?
 
 There's an app for that (Empathy)
 
 Want to backup your important pictures and documents?
 
 There's an app for that (Ubuntu One)
 
 Want to run alongside Windows?
 
 There's an app for that (Wubi)
 

Why don't we have someone against a plain background, (in, say, a ubuntu shirt! 
:) ) and ask the user those questions - then cut to a screenshot/movie of the 
app being used?
Then at the end, just have a Ubuntu - Free computing for everyone quote with 
the logo.

Just my two pence worth,

Joe

---
Joe O'Dell

bedsLUG Co-Ordinator
bedslug.co.cc

DFEY Member (SouthEast)
dfey.org

Ubuntu-UK Group Member
(ascenseur)
https://wiki.ubuntu.com/JoeODell



-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread James Milligan
On 31/01/2010 16:16, Joe O'Dell wrote:
 Ok, so I've had an idea,
  Rob said:

 Want chat to your friends?

 There's an app for that (Empathy)

 Want to backup your important pictures and documents?

 There's an app for that (Ubuntu One)

 Want to run alongside Windows?

 There's an app for that (Wubi)


 Why don't we have someone against a plain background, (in, say, a 
 ubuntu shirt! :) ) and ask the user those questions - then cut to a 
 screenshot/movie of the app being used?
 Then at the end, just have a Ubuntu - Free computing for everyone 
 quote with the logo.

 Just my two pence worth,

 Joe

 ---
 Joe O'Dell

 bedsLUG Co-Ordinator
 bedslug.co.cc

 DFEY Member (SouthEast)
 dfey.org http://dfey.org

 Ubuntu-UK Group Member
 (ascenseur)
 https://wiki.ubuntu.com/JoeODell



Just a quick question - I'm thinking of doing a quick mock up of this 
with some titles in place of where the footage would be.

However, I use Adobe software to edit... which isn't compatible with 
Ubuntu, nor is it open source

Would I be brewing up a whole heap of trouble by making a video to 
promote Ubuntu... on Windows proprietary software?

Please say no!

James

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Russell Tester
Liam, you have a good point there. If this is going to work, IMHO it needs
to work on the free and open nature of the software itself. A concept for
making people watch this and not spending a penny is that people will need
to _want_ to see this video, how can we get it number one on youtube? Make
it funny.

On Sun, Jan 31, 2010 at 3:35 PM, Liam Wilson liamwilso...@gmail.com wrote:

 If this is actually going to happen, we need to start thinking of ways how
 we can get this video shown to people, whether it be televised, or viral. If
 we're going to put our own money or anyone else's money and time into this
 we need to make sure that it isn't a waste of it, agreed?


 On 31 January 2010 15:23, CShadowRun li...@cshadowrun.com wrote:

 Jonathon Fernyhough wrote:
  On 31 January 2010 14:58, Steve yorvik.ubu...@googlemail.com wrote:
 
  On Sun, 31 Jan 2010 14:50:58 -, CShadowRun li...@cshadowrun.com
  wrote:
 
  I don't think shots of IRC or the forum would be that good, there's
 alot
  of negative stigma around Chat rooms and Online forums
 unfortunately
  :(
 
 
  Yes 'Chat Room' = paedophile luring young girls away in the minds of a
 lot
  of people.
 
  --
 
 
  Then they need to be educated.
 
  But seriously, who are these adverts aimed at? If it's a Generally
  Ignorant User/Mum, then forget it. They won't know what an OS is let
  alone how to download, burn a CD, install etc. etc. If it's a
  teen/young adult then there won't be a problem - they use Facebook/IM
  *all the time*.
 
  Oh, the other problem is the name of Lynx. It already has
  product/brand association in the UK. We would have to stay well away
  from it. Ubuntu is OK as a brand (though it's mostly unknown), but
  10.04 is weak as water soup. Ten-oh-four? Ten-point-zero-four? What
  does that mean? (Even Lucid Lynx sounds as geeky as it comes).
 
  If anything you have to associate with a known brand - like Linux.
  Ubuntu Linux. We are Linux? Who else uses Linux? Is it strong enough?
 
  Ubuntu is an African word meaning 'Humanity to others', or 'I am what
  I am because of who we all are'. The Ubuntu distribution brings the
  spirit of Ubuntu to the software world.
 
  We are Ubuntu?
 
  So how about a user of another OS sat struggling with their machine by
  themselves, whereas our Ubuntu user looks up and asks the next room
  for help and a random profession walks in and helps (points at the
  screen and says Oh, it's just here), e.g. scientist followed by
  artist etc. etc. They all grab a drink and snack and the kitchen is
  full of a diverse range of people. Ubuntu is a Party!
 
  Next door other user with ear pressed against wall, walks round to
  flat, Guys, could I join in? (in unison) Sure!
 
  What is Ubuntu?
  Ubuntu is... help.
  Ubuntu is... secure.
  Ubuntu is... us.
 
  /end random brainstorm.
 
 
 This is a really cool idea. It could be bolted onto the email idea
 previously. Someone sends an email, and then all the professionals start
 turning up. Hehe.

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/



 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/


-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Philip Stubbs
On 31 January 2010 14:28, Steve yorvik.ubu...@googlemail.com wrote:

 A new thread to discus a possible TV advert

Personally, I think it would be hard to answer a broad set of
questions in one advert. The chance of missing the point for a broad
range of potential target audience is too great. therefore, it would
be better not to try.

instead, it would be possible to at least raise brand awareness. Start
with just a quick flash of a second or two of the Ubuntu 'circle of
friends' logo. A little like they do on the run up to Big Brother.
Later show the logo with 'Ubuntu'. That way people start to associate
the logo and the word. Finally add a tag line and a web address. Those
that are really interested will go to the web address, and that can
answer all their questions. They will only need to investigate the
features that are relevant to them, be they IT professionals or users.

This way, when people walk into a computer store that sells machines
with Ubuntu on them, they will say, 'OK, I have heard of that!' and
not run a mile looking for the familiar Windows or Apple Logo.

-- 
Philip Stubbs

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Matthew Walster
On 31 January 2010 14:30, Michael Douglas meh...@mehall.co.cc wrote:
 Negative reinforcement is much more effective than positive, ask any
 number of companies, or politicians/election campaigners. Do it right,
 so that you seem to have respect for your opponent, but make yourself
 seem better, and it's very popular (See: Mac vs. PC ads)

Do it wrong, and you seem like the Defective by Design campaign.

Ubuntu doesn't need a TV advert, for the simple reason that the genera
public don't know what an Operating System is. The *only* way to run
that campaign would be reinvigorate your old PC by having your local
tech monkey install Ubuntu on it! which doesn't exactly have the
lasting impression most would like.

Ubuntu works because of it's community. You can do far better showing
people Ubuntu (at an Install Day, when they see your laptop, when
their Windows machine dies and you have to help them etc) than a TV
advertisement ever would help.

Incidentally, the same goes for:

Radio adverts
Billboards a la Google Chrome
Sponsoring events
Merchandise left in various places

The list goes on...


Matthew Walster

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Paul Sutton
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

Russell Tester wrote:
 Liam, you have a good point there. If this is going to work, IMHO it
 needs to work on the free and open nature of the software itself. A
 concept for making people watch this and not spending a penny is that
 people will need to _want_ to see this video, how can we get it number
 one on youtube? Make it funny. 
 
 On Sun, Jan 31, 2010 at 3:35 PM, Liam Wilson liamwilso...@gmail.com
 mailto:liamwilso...@gmail.com wrote:
 
 If this is actually going to happen, we need to start thinking of
 ways how we can get this video shown to people, whether it be
 televised, or viral. If we're going to put our own money or anyone
 else's money and time into this we need to make sure that it isn't a
 waste of it, agreed?
 


I agree,  who are we aiming at for example.
 
 
  I don't think shots of IRC or the forum would be that good,
 there's alot
  of negative stigma around Chat rooms and Online forums
 unfortunately
  :(
 
 
  Yes 'Chat Room' = paedophile luring young girls away in the
 minds of a lot
  of people.



 
  --
 
 
  Then they need to be educated.
 
Yeah,  Next week is safer internet day (TUESDAY 9TH i think) so as part
of that kids are educated on the dangers of chat rooms however that is
ALL we ever hear about we need some +ve stories from people technical or
otherwise as to how chat rooms have had a good effect on them.  So how
do chat rooms help bring together a diverse set of cultures, or how do
chatrooms contribute to the development of OSS projects.

I know that one school has simple advice don't use them,  that to me is
like not letting kids cross the road, at all,  in case they get run
over,  its up to adults to teach kids to use roads safely, just as it is
 their job to teach kids to use the net safely.


  But seriously, who are these adverts aimed at? If it's a Generally
  Ignorant User/Mum, then forget it. They won't know what an OS
 is let
  alone how to download, burn a CD, install etc. etc. If it's a
  teen/young adult then there won't be a problem - they use
 Facebook/IM

Er you need the backing of parents to allow their kids in to a chat
room,  we need to educate everyone,  what you said here implies that
mums are computer illiterate.

I think the idea that one particular group don't know what an operating
system is or the assumption that someone doesn't know could be seen as
rather patronising,  lets treat people as if the

there are young female Linux users out there,  who may well one day
become these mums you are talking about.   What is needed is to ensure
that people understand in P L A I N   E N G L I S H  what an operating
system is.  Something even I find it hard to explain without starting to
use tech speak.



  *all the time*.
 
  Oh, the other problem is the name of Lynx. It already has
  product/brand association in the UK. We would have to stay
 well away
  from it. Ubuntu is OK as a brand (though it's mostly unknown), but
  10.04 is weak as water soup. Ten-oh-four? Ten-point-zero-four?
 What
  does that mean? (Even Lucid Lynx sounds as geeky as it comes).
 
  If anything you have to associate with a known brand - like Linux.
  Ubuntu Linux. We are Linux? Who else uses Linux? Is it strong
 enough?
 
  Ubuntu is an African word meaning 'Humanity to others', or 'I
 am what
  I am because of who we all are'. The Ubuntu distribution
 brings the
  spirit of Ubuntu to the software world.
 
  We are Ubuntu?

I think as the code name changes, then perhaps we simple need to get
people to see the word Ubuntu.   just as people see Windows,  if you
use a Mac you use OSX, which version you use seems not to be important
that much,



 
  So how about a user of another OS sat struggling with their
 machine by
  themselves, whereas our Ubuntu user looks up and asks the next
 room
  for help and a random profession walks in and helps (points at the
  screen and says Oh, it's just here), e.g. scientist followed by
  artist etc. etc


Paul
-BEGIN PGP SIGNATURE-
Version: GnuPG v1.4.9 (GNU/Linux)
Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org

iEYEARECAAYFAktlvbYACgkQaggq1k2FJq25FACfZzbgNp2/gJtb8HRH4TpyIaUA
OaUAn0vL3rQVI9/jBACDr7L0XCyYrIBh
=uZSw
-END PGP SIGNATURE-

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Rob Beard
James Milligan wrote:
 Just a quick question - I'm thinking of doing a quick mock up of this 
 with some titles in place of where the footage would be.

 However, I use Adobe software to edit... which isn't compatible with 
 Ubuntu, nor is it open source

 Would I be brewing up a whole heap of trouble by making a video to 
 promote Ubuntu... on Windows proprietary software?

 Please say no!

 James
   
Personally I'd say know, as great as it would be to have something 
created using all free software, with the limited amount of time to get 
something done (about 3 months is it, if that?) then I'd say use 
whatever tools you can to get the job done.  I mean it's a TV advert 
about Ubuntu, I bet half of those Windows 'I'm a PC' adverts have been 
created on a Mac.

Rob


-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Jonathon Fernyhough
On 31 January 2010 17:28, Paul Sutton zl...@zleap.net wrote:

 Er you need the backing of parents to allow their kids in to a chat
 room,  we need to educate everyone,  what you said here implies that
 mums are computer illiterate.

I hate to tell you this, but most parents haven't got a clue what
their children are doing on their laptops in their rooms. Even schools
have limited control over what pupils can view - while they can
restrict access via the school system pupils just go onto their phones
(and yes, access Facebook et al via mobile web) during
breaks/lunchtimes.

Remember - we're conversing about FOSS software via a mailing list. We
aren't General Ignorant Users, or even General Intelligent Users.
We're Subject Experts.


 I think the idea that one particular group don't know what an operating
 system is or the assumption that someone doesn't know could be seen as
 rather patronising,  lets treat people as if the  there are young female 
 Linux users out there,  who may well one day
 become these mums you are talking about.


I wasn't referring to one particular group - I was referring to the
General Ignorant User. This group exists for all products/services.
Think about cars, or consumer electronics.Yes, Mums as a group is a
sweeping generalisation (and I thought I'd deleted that bit). However,
if you go into PC World to buy a pink laptop then all you ask is
whether it's wireless or not. And whether it has the internet.


 What is needed is to ensure
 that people understand in P L A I N   E N G L I S H  what an operating
 system is.  Something even I find it hard to explain without starting to
 use tech speak.


I hate to go into Prensky here but we're at a border between adoption
stages. There are two sets of consumers, with two different
approaches. Digital Natives already use computers and are comfortable
using them (downloading, ripping, burning, installing). GIUs are
generally Digital Migrants, if that. A different approach is needed as
they are much less confident in using computers, very worried about
breaking something. Installing a new OS is hardly a safe thing to
do, especially if what they have already works fine (and cost doesn't
come into it - Windows was free with the laptop).

Anyhow, this doesn't help in making a TV-style advert!

Oh - get Canonical to run a competition in schools with a prize and exhibition.


Jonathon

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread alan c
Steve wrote:
 A new thread to discus a possible TV advert

I was at a friend's house this afternoon (Sunday) and happened to
notice a Microsoft Windows 7  tv advert on the channel which was sky
sports, at approximately 3.30 pm , in the middle of a lot of sports
programs.

It occurred to me that if we wanted a masterclass for tv advertising
an OS, then what Microsoft is doing for Windows 7 might be useful to
keep in mind.

However, peak, peak time on sky sports for 10 seconds might cost more
than an arm and a leg?
 --
alan cocks
Ubuntu user

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread James Milligan
On 31/01/2010 20:01, alan c wrote:
 Steve wrote:

 A new thread to discus a possible TV advert
  
 I was at a friend's house this afternoon (Sunday) and happened to
 notice a Microsoft Windows 7  tv advert on the channel which was sky
 sports, at approximately 3.30 pm , in the middle of a lot of sports
 programs.

 It occurred to me that if we wanted a masterclass for tv advertising
 an OS, then what Microsoft is doing for Windows 7 might be useful to
 keep in mind.

 However, peak, peak time on sky sports for 10 seconds might cost more
 than an arm and a leg?
   --
 alan cocks
 Ubuntu user


Personally those adverts don't do anything for me. They can't even demo 
their product properly - the snap feature doesn't quite look like that 
when you do it - there's a little animation before it does it, which 
isn't shown on the advert. It looks low performance, even though I run 
Win 7 and it runs faster than the advert!

So yeah, personally I don't like the advert style, and I know plenty of 
MS users that also don't like it, too cheesy is the general consensus.

James

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread alan c
James Milligan wrote:
 On 31/01/2010 20:01, alan c wrote:
 Steve wrote:

 A new thread to discus a possible TV advert
  
 I was at a friend's house this afternoon (Sunday) and happened to
 notice a Microsoft Windows 7  tv advert on the channel which was sky
 sports, at approximately 3.30 pm , in the middle of a lot of sports
 programs.

 It occurred to me that if we wanted a masterclass for tv advertising
 an OS, then what Microsoft is doing for Windows 7 might be useful to
 keep in mind.

 However, peak, peak time on sky sports for 10 seconds might cost more
 than an arm and a leg?
   --
 alan cocks
 Ubuntu user


 Personally those adverts don't do anything for me. They can't even demo 
 their product properly - the snap feature doesn't quite look like that 
 when you do it - there's a little animation before it does it, which 
 isn't shown on the advert. It looks low performance, even though I run 
 Win 7 and it runs faster than the advert!
 
 So yeah, personally I don't like the advert style, and I know plenty of 
 MS users that also don't like it, too cheesy is the general consensus.

The adverts are obviously not aimed at people like you then!
-- 
alan cocks
Ubuntu user

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
I suppose the problem we have with creating something like this is, the
general public alrieady KNOW what windows is, a lot don't really know what
Ubuntu, and Linux are. Perhaps if we were to create a TV advert, the main
purpose of it would be to inform people what Ubuntu is.

Perhaps a TV advert would be a good way to do this - 3 whole minutes of
sheer information.
However, where it to come into fruition, we would need funds, and I think
that's what the main obsticle is here.

Perhaps we should start a campaign of some sort in an effort to raise funds
for the development and showing of the TV advert BEFORE we talk about who's
playing which role, as to speak.

Liam

On 31 January 2010 20:03, James Milligan li...@lake54.com wrote:

 On 31/01/2010 20:01, alan c wrote:
  Steve wrote:
 
  A new thread to discus a possible TV advert
 
  I was at a friend's house this afternoon (Sunday) and happened to
  notice a Microsoft Windows 7  tv advert on the channel which was sky
  sports, at approximately 3.30 pm , in the middle of a lot of sports
  programs.
 
  It occurred to me that if we wanted a masterclass for tv advertising
  an OS, then what Microsoft is doing for Windows 7 might be useful to
  keep in mind.
 
  However, peak, peak time on sky sports for 10 seconds might cost more
  than an arm and a leg?
--
  alan cocks
  Ubuntu user
 
 
 Personally those adverts don't do anything for me. They can't even demo
 their product properly - the snap feature doesn't quite look like that
 when you do it - there's a little animation before it does it, which
 isn't shown on the advert. It looks low performance, even though I run
 Win 7 and it runs faster than the advert!

 So yeah, personally I don't like the advert style, and I know plenty of
 MS users that also don't like it, too cheesy is the general consensus.

 James

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Steve
On Sun, 31 Jan 2010 20:35:25 -, Liam Wilson liamwilso...@gmail.com  
wrote:

 I suppose the problem we have with creating something like this is, the
 general public already KNOW what windows is, a lot don't really know what
 Ubuntu, and Linux are. Perhaps if we were to create a TV advert, the main
 purpose of it would be to inform people what Ubuntu is.

 Perhaps a TV advert would be a good way to do this - 3 whole minutes of
 sheer information.
 However, where it to come into fruition, we would need funds, and I think
 that's what the main obstacle is here.

 Perhaps we should start a campaign of some sort in an effort to raise  
 funds
 for the development and showing of the TV advert BEFORE we talk about  
 who's
 playing which role, as to speak.

Maybe if we can produce 30-60 seconds worth of advert it may be easier to  
attract
  funds.
-- 
Steve

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Paul Sutton
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

Jonathon Fernyhough wrote:
 On 31 January 2010 17:28, Paul Sutton zl...@zleap.net wrote:
 Er you need the backing of parents to allow their kids in to a chat
 room,  we need to educate everyone,  what you said here implies that
 mums are computer illiterate.
 
 I hate to tell you this, but most parents haven't got a clue what
 their children are doing on their laptops in their rooms. Even schools
 have limited control over what pupils can view - while they can
 restrict access via the school system pupils just go onto their phones
 (and yes, access Facebook et al via mobile web) during
 breaks/lunchtimes.

I know, i was just interpreting waht you said about mums perhaps a
little too literally,
 
 Remember - we're conversing about FOSS software via a mailing list. We
 aren't General Ignorant Users, or even General Intelligent Users.
 We're Subject Experts.
 

Ok,
 I think the idea that one particular group don't know what an operating
 system is or the assumption that someone doesn't know could be seen as
 rather patronising,  lets treat people as if the  there are young female 
 Linux users out there,  who may well one day
 become these mums you are talking about.

 
 I wasn't referring to one particular group - I was referring to the
 General Ignorant User. This group exists for all products/services.
 Think about cars, or consumer electronics.Yes, Mums as a group is a
 sweeping generalisation (and I thought I'd deleted that bit). However,
 if you go into PC World to buy a pink laptop then all you ask is
 whether it's wireless or not. And whether it has the internet.


Ok i see your point.
 
 What is needed is to ensure
 that people understand in P L A I N   E N G L I S H  what an operating
 system is.  Something even I find it hard to explain without starting to
 use tech speak.

 
 I hate to go into Prensky here but we're at a border between adoption
 stages. There are two sets of consumers, with two different
 approaches. Digital Natives already use computers and are comfortable
 using them (downloading, ripping, burning, installing). GIUs are
 generally Digital Migrants, if that. A different approach is needed as
 they are much less confident in using computers, very worried about
 breaking something. Installing a new OS is hardly a safe thing to
 do, especially if what they have already works fine (and cost doesn't
 come into it - Windows was free with the laptop).
 
 Anyhow, this doesn't help in making a TV-style advert!
 
 Oh - get Canonical to run a competition in schools with a prize and 
 exhibition.
 

On the above,  good point, lets refocus on our objective
 
 Jonathon
 


- --
Paul Sutton
www.zleap.net

Ubuntu 9.10 is out : Visit www.ubuntu.com for details
DCGLUG MEETINGS - Details on www.dcglug.org.uk/drupal6,  - please click
on Group meetings link on right hand side
Aged 11 - 19 then dfey may be for you,  please goto http://www.dfey.org
for more details
-BEGIN PGP SIGNATURE-
Version: GnuPG v1.4.9 (GNU/Linux)
Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org

iEYEARECAAYFAktl8LAACgkQaggq1k2FJq02lwCdGk6aON5dedKo0PDpttlZAYg0
xIAAn3ah0Ost3pN54LY+4UGYodAnWh5L
=6ETt
-END PGP SIGNATURE-

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
Yeah, like say Help us finish this sort of thing? sounds like a good
incentive!

On 31 January 2010 21:00, Steve yorvik.ubu...@googlemail.com wrote:

 On Sun, 31 Jan 2010 20:35:25 -, Liam Wilson liamwilso...@gmail.com
 wrote:

  I suppose the problem we have with creating something like this is, the
  general public already KNOW what windows is, a lot don't really know what
  Ubuntu, and Linux are. Perhaps if we were to create a TV advert, the main
  purpose of it would be to inform people what Ubuntu is.
 
  Perhaps a TV advert would be a good way to do this - 3 whole minutes of
  sheer information.
  However, where it to come into fruition, we would need funds, and I think
  that's what the main obstacle is here.
 
  Perhaps we should start a campaign of some sort in an effort to raise
  funds
  for the development and showing of the TV advert BEFORE we talk about
  who's
  playing which role, as to speak.
 
 Maybe if we can produce 30-60 seconds worth of advert it may be easier to
 attract
  funds.
 --
 Steve

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Steve
On Sun, 31 Jan 2010 21:13:18 -, Liam Wilson liamwilso...@gmail.com  
wrote:

 Yeah, like say Help us finish this sort of thing? sounds like a good
 incentive!

I’m playing with your screen shots and impress at the moment to see what I  
can do.

-- 
Steve

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
Cheers steve, if you're going to re-size them, the'yd ideally be around the
864x514 px size, as that's a reasonable size for them to be printed on A4.

On 31 January 2010 21:25, Steve yorvik.ubu...@googlemail.com wrote:

 On Sun, 31 Jan 2010 21:13:18 -, Liam Wilson liamwilso...@gmail.com
 wrote:

  Yeah, like say Help us finish this sort of thing? sounds like a good
  incentive!
 
 I’m playing with your screen shots and impress at the moment to see what I
 can do.

 --
 Steve

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Steve
On Sun, 31 Jan 2010 21:33:05 -, Liam Wilson liamwilso...@gmail.com  
wrote:

 Cheers steve, if you're going to re-size them, the'yd ideally be around  
 the
 864x514 px size, as that's a reasonable size for them to be printed on  
 A4.

I’m not going to print them, I’m trying to animate your poster.

 On 31 January 2010 21:25, Steve yorvik.ubu...@googlemail.com wrote:

 On Sun, 31 Jan 2010 21:13:18 -, Liam Wilson liamwilso...@gmail.com
 wrote:

  Yeah, like say Help us finish this sort of thing? sounds like a good
  incentive!
 
 I’m playing with your screen shots and impress at the moment to see  
 what I
 can do.

 --
 Steve

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/



-- 
Steve

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
Oh right. Silly me! xD

Liam

On 31 January 2010 21:44, Steve yorvik.ubu...@googlemail.com wrote:

 On Sun, 31 Jan 2010 21:33:05 -, Liam Wilson liamwilso...@gmail.com
 wrote:

  Cheers steve, if you're going to re-size them, the'yd ideally be around
  the
  864x514 px size, as that's a reasonable size for them to be printed on
  A4.
 
 I’m not going to print them, I’m trying to animate your poster.

  On 31 January 2010 21:25, Steve yorvik.ubu...@googlemail.com wrote:
 
  On Sun, 31 Jan 2010 21:13:18 -, Liam Wilson liamwilso...@gmail.com
 
  wrote:
 
   Yeah, like say Help us finish this sort of thing? sounds like a good
   incentive!
  
  I’m playing with your screen shots and impress at the moment to see
  what I
  can do.
 
  --
  Steve
 
  --
  ubuntu-uk@lists.ubuntu.com
  https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
  https://wiki.ubuntu.com/UKTeam/
 


 --
 Steve

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
Hey everyone;

IF we are going to make this video, ideally, it would be better to think
about actual content first. I think the best plan of action to get this
going is to think about what we want in the first 30-60 seconds. This way,
we have a general idea of where the video is headed in terms of genre and
audience, and as previously mentioned, it will help as an incentive if we
are to get any donations/funding for the showing and/or development of this
advert.

To start us off, we would need a number of things;


   - Somewhere to host the project - Ideally a blog or website
   - A paypal account, so viewers can donate funds to the cause
   - Somewhere to talk about it.
   - Such as an IRC channel/mailing list/forum, just so it's not just
  restricted to Ubuntu-uk, and also so any skeptics or people who
don't want
  to participate don't get annoyed by the sheer volume of threads about the
  advert (which is what seems to be happening at the moment)
   - People to help!
  - The more the merrier. Perhaps we could get in touch the with folks
  at ubuntu-marketing, to see if they can offer any expertise.
   - A definitive plan.
  - We really need to decide where we're headed with this advert. If
  it's to come into fruition, we need to not only get ideas out, but also
  select which ones are the most feasable and doable within our 3-month
  target.
   - Software!
  - As asked before, ideally any software is good. Wether it be
  proprietary or FOSS. Remember, if we're going to make this
happen, we only
  have 3 months, so it's best to use software that can get the job done!

So if we want to advertise Ubuntu, I think these are the main goals that we
need to achieve. If anyone has any other ideas as to what we need to
achieve, this is the place for that. First off, I think it would be a good
idea to have someplace we can host what we're doing, i.e; the project
outlines and goals and suchforth. Would the Ubuntu wiki (maybe even the
ubuntu-uk one) be a good place for this?

I've made us a Wiki site on google sites, which can be found here:
http://sites.google.com/site/ubuntutvadvertproject/
It's only the very basic template as of typing, I'll work more on it
tomorrow.

Liam

On 31 January 2010 21:50, Liam Wilson liamwilso...@gmail.com wrote:

 Oh right. Silly me! xD

 Liam


 On 31 January 2010 21:44, Steve yorvik.ubu...@googlemail.com wrote:

 On Sun, 31 Jan 2010 21:33:05 -, Liam Wilson liamwilso...@gmail.com
 wrote:

  Cheers steve, if you're going to re-size them, the'yd ideally be around
  the
  864x514 px size, as that's a reasonable size for them to be printed on
  A4.
 
 I’m not going to print them, I’m trying to animate your poster.

  On 31 January 2010 21:25, Steve yorvik.ubu...@googlemail.com wrote:
 
  On Sun, 31 Jan 2010 21:13:18 -, Liam Wilson 
 liamwilso...@gmail.com
  wrote:
 
   Yeah, like say Help us finish this sort of thing? sounds like a
 good
   incentive!
  
  I’m playing with your screen shots and impress at the moment to see
  what I
  can do.
 
  --
  Steve
 
  --
  ubuntu-uk@lists.ubuntu.com
  https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
  https://wiki.ubuntu.com/UKTeam/
 


 --
 Steve

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/



-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert - media?

2010-01-31 Thread alan c
Steve wrote:
 A new thread to discus a possible TV advert

Just a thought - this Firefox ad in New York Times
http://news.zdnet.co.uk/internet/0,100097,39181362,00.htm
-- 
alan cocks
Ubuntu user

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert - media?

2010-01-31 Thread Liam Wilson
Oh wow. Just goes to show that something like this may still be possible.

Alan, are you interested in creating this advert, for serious? If you are,
I'll make you a collaborator to the google sites page I set up for the
project (the page is bare as-is).
http://sites.google.com/site/ubuntutvadvertproject/

On 31 January 2010 23:17, alan c aecl...@candt.waitrose.com wrote:

 Steve wrote:
  A new thread to discus a possible TV advert

 Just a thought - this Firefox ad in New York Times
 http://news.zdnet.co.uk/internet/0,100097,39181362,00.htm
 --
 alan cocks
 Ubuntu user

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Alan Pope
On 31 January 2010 23:13, Liam Wilson liamwilso...@gmail.com wrote:
 IF we are going to make this video, ideally, it would be better to think
 about actual content first.

I disagree. The very first thing is to look at what the goal is. Only
once you know the goal, target audience, approach, method of delivery
and so on can you begin to look at content. I'm personally of the
opinion that now is not the time to create a TV advert, and that the
money/time could be better spent on other things, but its not my place
to tell people what to do.

 Somewhere to host the project - Ideally a blog or website
 A paypal account, so viewers can donate funds to the cause
 Somewhere to talk about it.


We have considerable resources to help this kind of marketing effort
already. We have a wiki and a collaborative editor:-

http://wiki.ubuntu.com/UKTeam
http://pad.ubuntu-uk.org/

We have a marketing mailing list and irc channel:-

https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
#ubuntu-marketing on irc.freenode.net

We also have sites where content can be shared:-

http://spreadubuntu.neomenlo.org/

 Such as an IRC channel/mailing list/forum, just so it's not just restricted
 to Ubuntu-uk, and also so any skeptics or people who don't want to
 participate don't get annoyed by the sheer volume of threads about the
 advert (which is what seems to be happening at the moment)


If it is an Ubuntu UK LoCo project then I'd encourage you to use the
resources available - including this list.

 The more the merrier.

Not always true. Too many cooks.

 Perhaps we could get in touch the with folks at
 ubuntu-marketing, to see if they can offer any expertise.


I'd certainly advice introducing the idea to the Ubuntu Community
Marketing people (linked above).

 So if we want to advertise Ubuntu, I think these are the main goals that we
 need to achieve. If anyone has any other ideas as to what we need to
 achieve, this is the place for that. First off, I think it would be a good
 idea to have someplace we can host what we're doing, i.e; the project
 outlines and goals and suchforth. Would the Ubuntu wiki (maybe even the
 ubuntu-uk one) be a good place for this?


See above links to existing resources.

 I've made us a Wiki site on google sites, which can be found here:
 http://sites.google.com/site/ubuntutvadvertproject/
 It's only the very basic template as of typing, I'll work more on it
 tomorrow.


Again I'd recommend using the sites and resources we have, and
collaborate with existing marketing efforts rather than potentially
duplicating effort.

Cheers,
Al.

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
Yeah, looking at the perspective you've put it at Alan, I guess you're
right.

You mentioned spending the time/money on other things, but what like?
And If we WERE to create a TV adverrt for Ubuntu, no doubt there is interest
in doing so, do you think it's a bit ambitious trying to aim for the release
of Lucid, or do you think would it be a better option to aim for MM or even
beyond? Personally, I think that Lucid would be a good goal to aim for, as
it's 3 months away, and there's less chance of loss of interest in 3 months
than 6 - but that's just my opinion, obviously, you've had experience
working with projects before, such as the UUPC, and I haven't.

If I'm honest, I wasn't aware we had tools like a collaborative editor, so
thanks for pointing that one out.

How would you suggest we start this project then, if we're actually
determined to see it through?

Thanks;

Liam


On 31 January 2010 23:32, Alan Pope a...@popey.com wrote:

 On 31 January 2010 23:13, Liam Wilson liamwilso...@gmail.com wrote:
  IF we are going to make this video, ideally, it would be better to think
  about actual content first.

 I disagree. The very first thing is to look at what the goal is. Only
 once you know the goal, target audience, approach, method of delivery
 and so on can you begin to look at content. I'm personally of the
 opinion that now is not the time to create a TV advert, and that the
 money/time could be better spent on other things, but its not my place
 to tell people what to do.

  Somewhere to host the project - Ideally a blog or website
  A paypal account, so viewers can donate funds to the cause
  Somewhere to talk about it.
 

 We have considerable resources to help this kind of marketing effort
 already. We have a wiki and a collaborative editor:-

 http://wiki.ubuntu.com/UKTeam
 http://pad.ubuntu-uk.org/

 We have a marketing mailing list and irc channel:-

 https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
 #ubuntu-marketinghttps://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing%0A#ubuntu-marketingon
 irc.freenode.net

 We also have sites where content can be shared:-

 http://spreadubuntu.neomenlo.org/

  Such as an IRC channel/mailing list/forum, just so it's not just
 restricted
  to Ubuntu-uk, and also so any skeptics or people who don't want to
  participate don't get annoyed by the sheer volume of threads about the
  advert (which is what seems to be happening at the moment)
 

 If it is an Ubuntu UK LoCo project then I'd encourage you to use the
 resources available - including this list.

  The more the merrier.

 Not always true. Too many cooks.

  Perhaps we could get in touch the with folks at
  ubuntu-marketing, to see if they can offer any expertise.
 

 I'd certainly advice introducing the idea to the Ubuntu Community
 Marketing people (linked above).

  So if we want to advertise Ubuntu, I think these are the main goals that
 we
  need to achieve. If anyone has any other ideas as to what we need to
  achieve, this is the place for that. First off, I think it would be a
 good
  idea to have someplace we can host what we're doing, i.e; the project
  outlines and goals and suchforth. Would the Ubuntu wiki (maybe even the
  ubuntu-uk one) be a good place for this?
 

 See above links to existing resources.

  I've made us a Wiki site on google sites, which can be found here:
  http://sites.google.com/site/ubuntutvadvertproject/
  It's only the very basic template as of typing, I'll work more on it
  tomorrow.
 

 Again I'd recommend using the sites and resources we have, and
 collaborate with existing marketing efforts rather than potentially
 duplicating effort.

 Cheers,
 Al.

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Ged Byrom
Why not have a competition for an advert for ubuntu, like the one for linux
a while ago ?
It will cost little or nothing and practice makes perfect for the future. Or
two competitions, video for tv and text for newspapers ?

Just a thought
 Ged.
-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Alan Pope
On 31 January 2010 23:46, Liam Wilson liamwilso...@gmail.com wrote:
 Yeah, looking at the perspective you've put it at Alan, I guess you're
 right.


I'm just a guy with an opinion.

 You mentioned spending the time/money on other things, but what like?

Whatever takes your fancy, the project has lots of ways for people to
contribute:-

http://www.ubuntu.com/community/participate
https://wiki.ubuntu.com/ContributeToUbuntu

 And If we WERE to create a TV adverrt for Ubuntu, no doubt there is interest
 in doing so, do you think it's a bit ambitious trying to aim for the release
 of Lucid, or do you think would it be a better option to aim for MM or even
 beyond?

I personally don't believe there is a need for a TV advert at all
right now. I'd rather start from the opposite end and ask what the
need of a TV advert is. What goal is to be achieved by putting Ubuntu
on the telly?

 Personally, I think that Lucid would be a good goal to aim for, as
 it's 3 months away, and there's less chance of loss of interest in 3 months
 than 6 - but that's just my opinion, obviously, you've had experience
 working with projects before, such as the UUPC, and I haven't.


We planned the first episode of UUPC for about 3 months. Ok, not solid
work, but discussion started in January '08 and S01E01 was released in
April '08. Planning for a podcast is a whole different ball game than
planning a TV advert. I have no experience of the latter, but can only
speculate on how much work is involved.

Note also that the cost and effort to us of putting out a podcast
episode of 1 _hour_ length is orders of magnitude _less_ than it costs
to put out a 1 _minute_  TV advert. Video is harder than audio. Great,
compelling video that meets its goal is even harder.

 How would you suggest we start this project then, if we're actually
 determined to see it through?


I've probably made it quite clear that I don't see the value of having
a TV advert. Take a look at the experience one person had with putting
together a radio advert and learn from that.

http://linuxlock.blogspot.com/2009/09/tux-takes-to-airwve.html
http://linuxlock.blogspot.com/2009/10/grand-experiment-linux-ads-on-radio.html

Cheers,
Al.

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Bruno Girin
On Sun, 2010-01-31 at 23:13 +, Liam Wilson wrote:
 Hey everyone;
 
 IF we are going to make this video, ideally, it would be better to
 think about actual content first. I think the best plan of action to
 get this going is to think about what we want in the first 30-60
 seconds.

Note that 60 seconds is rather long for a TV advert. Even 30 seconds can
be difficult to fill efficiently. The risk with a long spot is to bore
the viewer or to make the message too complicated and we definitely
don't want to associate Ubuntu with the words boring or complicated.

What about 3 or 4 ads of 10 to 15 seconds each with very simple messages
on the format I [use|like|prefer] Ubuntu for [work|play] because...?
With the last 1 or 2 seconds showing an Ubuntu logo with the words
ubuntu.com below and playing the login sound. The idea would be to
trigger viewers' interest with the simple message, tell them how to find
out more with the logo and details of the web site, associate the logo
and jingle with the word Ubuntu, and reinforce the message through
several short ads that complement each other.

My £0.02. Please tell me (or ignore it) if it doesn't make any sense.

Bruno



-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
I guess there are a lot more projects (Probably some similar to this idea)
that could do with work/help rather than creating one at the possibility of
it not coming into fruition, as raising enough money and getting the advert
done correctly would be a pretty big problem in itself, I guess.

Suppose something like commercial advertising of Ubuntu is left to the guys
who have the money, but that's not to say we should stop campaigning for the
the release of lucid, eh?

Liam

On 1 February 2010 00:35, Alan Pope a...@popey.com wrote:

 On 31 January 2010 23:46, Liam Wilson liamwilso...@gmail.com wrote:
  Yeah, looking at the perspective you've put it at Alan, I guess you're
  right.
 

 I'm just a guy with an opinion.

  You mentioned spending the time/money on other things, but what like?

 Whatever takes your fancy, the project has lots of ways for people to
 contribute:-

 http://www.ubuntu.com/community/participate
 https://wiki.ubuntu.com/ContributeToUbuntu

  And If we WERE to create a TV adverrt for Ubuntu, no doubt there is
 interest
  in doing so, do you think it's a bit ambitious trying to aim for the
 release
  of Lucid, or do you think would it be a better option to aim for MM or
 even
  beyond?

 I personally don't believe there is a need for a TV advert at all
 right now. I'd rather start from the opposite end and ask what the
 need of a TV advert is. What goal is to be achieved by putting Ubuntu
 on the telly?

  Personally, I think that Lucid would be a good goal to aim for, as
  it's 3 months away, and there's less chance of loss of interest in 3
 months
  than 6 - but that's just my opinion, obviously, you've had experience
  working with projects before, such as the UUPC, and I haven't.
 

 We planned the first episode of UUPC for about 3 months. Ok, not solid
 work, but discussion started in January '08 and S01E01 was released in
 April '08. Planning for a podcast is a whole different ball game than
 planning a TV advert. I have no experience of the latter, but can only
 speculate on how much work is involved.

 Note also that the cost and effort to us of putting out a podcast
 episode of 1 _hour_ length is orders of magnitude _less_ than it costs
 to put out a 1 _minute_  TV advert. Video is harder than audio. Great,
 compelling video that meets its goal is even harder.

  How would you suggest we start this project then, if we're actually
  determined to see it through?
 

 I've probably made it quite clear that I don't see the value of having
 a TV advert. Take a look at the experience one person had with putting
 together a radio advert and learn from that.

 http://linuxlock.blogspot.com/2009/09/tux-takes-to-airwve.html

 http://linuxlock.blogspot.com/2009/10/grand-experiment-linux-ads-on-radio.html

 Cheers,
 Al.

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/

-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/


Re: [ubuntu-uk] Lucid Lynx TV Advert

2010-01-31 Thread Liam Wilson
In fact, if we still wanted to, I'm pretty sure we could make an advert, and
then just put it on youtube, sort of like what microsoft have done, with
little 'shorts' to promote Win7.

On 1 February 2010 01:20, Liam Wilson liamwilso...@gmail.com wrote:

 I guess there are a lot more projects (Probably some similar to this idea)
 that could do with work/help rather than creating one at the possibility of
 it not coming into fruition, as raising enough money and getting the advert
 done correctly would be a pretty big problem in itself, I guess.

 Suppose something like commercial advertising of Ubuntu is left to the guys
 who have the money, but that's not to say we should stop campaigning for the
 the release of lucid, eh?

 Liam


 On 1 February 2010 00:35, Alan Pope a...@popey.com wrote:

 On 31 January 2010 23:46, Liam Wilson liamwilso...@gmail.com wrote:
  Yeah, looking at the perspective you've put it at Alan, I guess you're
  right.
 

 I'm just a guy with an opinion.

  You mentioned spending the time/money on other things, but what like?

 Whatever takes your fancy, the project has lots of ways for people to
 contribute:-

 http://www.ubuntu.com/community/participate
 https://wiki.ubuntu.com/ContributeToUbuntu

  And If we WERE to create a TV adverrt for Ubuntu, no doubt there is
 interest
  in doing so, do you think it's a bit ambitious trying to aim for the
 release
  of Lucid, or do you think would it be a better option to aim for MM or
 even
  beyond?

 I personally don't believe there is a need for a TV advert at all
 right now. I'd rather start from the opposite end and ask what the
 need of a TV advert is. What goal is to be achieved by putting Ubuntu
 on the telly?

  Personally, I think that Lucid would be a good goal to aim for, as
  it's 3 months away, and there's less chance of loss of interest in 3
 months
  than 6 - but that's just my opinion, obviously, you've had experience
  working with projects before, such as the UUPC, and I haven't.
 

 We planned the first episode of UUPC for about 3 months. Ok, not solid
 work, but discussion started in January '08 and S01E01 was released in
 April '08. Planning for a podcast is a whole different ball game than
 planning a TV advert. I have no experience of the latter, but can only
 speculate on how much work is involved.

 Note also that the cost and effort to us of putting out a podcast
 episode of 1 _hour_ length is orders of magnitude _less_ than it costs
 to put out a 1 _minute_  TV advert. Video is harder than audio. Great,
 compelling video that meets its goal is even harder.

  How would you suggest we start this project then, if we're actually
  determined to see it through?
 

 I've probably made it quite clear that I don't see the value of having
 a TV advert. Take a look at the experience one person had with putting
 together a radio advert and learn from that.

 http://linuxlock.blogspot.com/2009/09/tux-takes-to-airwve.html

 http://linuxlock.blogspot.com/2009/10/grand-experiment-linux-ads-on-radio.html

 Cheers,
 Al.

 --
 ubuntu-uk@lists.ubuntu.com
 https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
 https://wiki.ubuntu.com/UKTeam/



-- 
ubuntu-uk@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
https://wiki.ubuntu.com/UKTeam/