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From: Will Tomlinson [EMAIL PROTECTED]
To: CF-Talk cf-talk@houseoffusion.com
Sent: Monday, March 14, 2005 20:45
Subject: E-commerce - Make them register or don't make them register
Ok guys, I just read in my Internet Retailer about how teen shoppers do
NOT want to register before shopping
spent millions doing research on it - it can't be all
bad...
-Original Message-
From: Will Tomlinson [mailto:[EMAIL PROTECTED]
Sent: Monday, March 14, 2005 1:45 PM
To: CF-Talk
Subject: E-commerce - Make them register or don't make them register
Ok guys, I just read in my Internet
the buzzword I like today - process centric IT.
- Original Message -
From: Bryan Stevenson [EMAIL PROTECTED]
To: CF-Talk cf-talk@houseoffusion.com
Sent: Monday, March 14, 2005 23:17
Subject: Re: E-commerce - Make them register or don't make them register
We could debate it all day
They've spent millions doing research on it - it can't be all
bad...
I know I wouldn't like to run a 2.39 billion dollar deficit with *my* site. So
they sold millions of Harry Potter books to help out in 2004, overall Amazon
still wouldn't be considered a success. Maybe even THEY have areas of
wanted to give personal information, I could just purchase online AND
get it cheaper!
Just some random thoughts...
- Calvin
-Original Message-
From: Matt Robertson [mailto:[EMAIL PROTECTED]
Sent: Monday, March 14, 2005 5:02 PM
To: CF-Talk
Subject: Re: E-commerce - Make them register or don't
overall Amazon still wouldn't be considered a success.
Dismissing the business decisions which account for Amazon's deficit, which
are way off topic and not necessarily a sign of an unhealthy or unsuccessful
business, Amazon is quite successful when it comes to the principles of
ecommerce. They
- Original Message -
From: Matt Robertson [EMAIL PROTECTED]
The custoemr is holding money out to you. all you have to do is reach
out and take it.
If you walk into a store, pick out a product and walk to the cash
register, can you ever remember a time when the clerk handed you the
Ok guys, I just read in my Internet Retailer about how teen shoppers do NOT
want to register before shopping online. This plays right into my plan on the
Volleyball site as teen shoppers *are* my target audience. My client and myself
did not want to force them to register.
Some argue that
Make the registration after everything else and optional. Since you already
have the info, it's only an extra few keystrokes.
- Matt Small
-Original Message-
From: Will Tomlinson [mailto:[EMAIL PROTECTED]
Sent: Monday, March 14, 2005 3:45 PM
To: CF-Talk
Subject: E-commerce - Make them
Ask for the info, just don't tell them they are registering!
-Original Message-
From: Will Tomlinson [mailto:[EMAIL PROTECTED]
Sent: Monday, March 14, 2005 1:45 PM
To: CF-Talk
Subject: E-commerce - Make them register or don't make them register
Ok guys, I just read in my Internet
Teens (and alot of online shoppers) do not like you to store anything about
them (even though common sense dictates they'll have to always repeat the
reg info for every purchaseand you could store it without their
knowledge anyway).
So if you think you'll cheese off your main market...I'd
bad...
-Original Message-
From: Will Tomlinson [mailto:[EMAIL PROTECTED]
Sent: Monday, March 14, 2005 1:45 PM
To: CF-Talk
Subject: E-commerce - Make them register or don't make them register
Ok guys, I just read in my Internet Retailer about how teen shoppers do NOT
want to register
On Mon, 14 Mar 2005 14:53:28 -0700, Paul [EMAIL PROTECTED] wrote:
You could take a paypal approach and ask after the checkout is complete do
you want to save this information so you won't have to enter it again?
I do something similar to that. The checkout form is a simple
1-screener with a
Entering information because it is needed to complete an order is no burden
on the purchaser. Asking them to enter it before they even have decided to
order is. My experience is that you turn off potential buyers and if they
enter any info at all, it is all junk.
My recommendation is not to
On Mon, 14 Mar 2005 14:53:28 -0700, Paul [EMAIL PROTECTED] wrote:
I tend to gravitate to the way amazon.com does
ecommerce. They've spent millions doing research on it - it can't be all
bad...
I disagree pretty strongly with that. I've watched too many ecommerce
sites die on the vine and --
The custoemr is holding money out to you. all you have to do is reach
out and take it.
If you walk into a store, pick out a product and walk to the cash
register, can you ever remember a time when the clerk handed you the
money back and asked you for your username and password?
To me, the
Not all websites are to make sales. Not all websites should or do have shopping
carts.
Some websites are for building marketing lists.
Jerry Johnson
Web Developer
Dolan Media Company
[EMAIL PROTECTED] 03/14/05 05:01PM
To me, the purpose of a web site is not to build a marketing list.
Its to
:[EMAIL PROTECTED]
Sent: Monday, March 14, 2005 3:02 PM
To: CF-Talk
Subject: Re: E-commerce - Make them register or don't make them register
The custoemr is holding money out to you. all you have to do is reach
out and take it.
If you walk into a store, pick out a product and walk to the cash
We could debate it all day long...but if it ain't usable you ain't makin the
sale!!
It's a little known secret...seems to have been missed by huge swaths of
programmers...it's called common sense ;-)
Sometimes it's tough to pull back and really think something
through...especially when you're
But to this day, Radio Shack, and many others,
still ask for at least your zip code before
ringing up a sale. And every time I get a
haircut, one of the simplest services, I am
asked to provide my telephone number so they
can track me.
Does their ability to track you provide you with ANY
Also we need to remember there is stuff like the Google Toolbar that will
auto fill registration forms for ya...perhaps the average user hasn't come
that far yetbut it will effect the usefulness of the user account in
future
Bryan Stevenson B.Comm.
VP Director of E-Commerce Development
Services Consultant
WorkCover Corporation
p: 08 8233 2548
m: 0418 806 166
e: [EMAIL PROTECTED]
w: www.workcover.com
++
-Original Message-
From: Will Tomlinson [mailto:[EMAIL PROTECTED]
Sent: Tuesday, 15 March 2005 7:15 AM
To: CF-Talk
Subject: E-commerce - Make them register
-Talk
Subject: RE: E-commerce - Make them register or don't make them register
Research shows that if you require people to register to use your site
60% turn away.
If you are going to require them to register then there needs to be some
value add e.g. non-registered users can view the site
Correct. I have no problem entering personal info in order to get Market
Reports, Consulting reports, etc. Although I did lie for my Yahoo account
and others whom ask too much too early. There is a quid pro quo -- value for
value. That is not the case on a shopping web-site.
-Original
number so they can
track me.
-Original Message-
From: Matt Robertson [mailto:[EMAIL PROTECTED]
Sent: Monday, March 14, 2005 3:02 PM
To: CF-Talk
Subject: Re: E-commerce - Make them register or don't make them register
The custoemr is holding money out to you. all you have to do is reach
@houseoffusion.com
Sent: Monday, March 14, 2005 1:45 PM
Subject: E-commerce - Make them register or don't make them register
Ok guys, I just read in my Internet Retailer about how teen shoppers do
NOT want to register before shopping online. This plays right into my
plan on the Volleyball site as teen
On Mon, 14 Mar 2005 16:28:38 -0700, Connie DeCinko [EMAIL PROTECTED] wrote:
On one of my sites, registration allows you to track your orders more
easily. You can login to see if the order has been filled or shipped.
Sure, you could do that other ways.
send them a link with their order
I've always thought, Remove ALL obstacles. Registering is an obstacle in my
mind. You are setting up a hurdle in front of the customer. Why do that? Why
not remove all hurdles?
If I want to browse, toy with the idea of buying a product from a site that
makes me register, when I click
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