On reading this discussion, my thought is that it might be best to focus the design on one segment each, and then make the personas necessary just for that segment.
However, 15 is still probably too many. The key to condensing them would be to focus on goals. If persona A's can be satisfied any time B is satisfied, but B has additional needs, then A is unnecessary. An analysis of this type would hopefully help you and you stakeholders whittle down the list. Perhaps you can include them in the goal comparing meeting so that the idea of condensing the personas down seems to come from them? Hilary Hilary User Experience Hilary Bienstock, Principal hil...@hilaryue.com :: 310.883.5818 :: fax 310.829.2839 ________________________________ From: Alf <alfp...@gmail.com> To: disc...@ixda.org Sent: Wed, February 17, 2010 6:37:03 AM Subject: Re: [IxDA Discuss] Personas: how many is too many? Why we can say "5" ? If you are experienced researcher, 15 will be too many for most of project. Actually there is another reason from the other side: the client. Persona is a tool to understand users and to make a model from it. So as a tool, it should be effective. Once we had 4 major personae. When we add more, we couldn't remember all persona's name often. Yes, it's the magic number. 10 personae will be hard to remember than 5 for your client and you. So 5 can be more effective than 15 in general. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=49443 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help