On 18.2.2010, at 0.56, Vicky Teinaki wrote: > If you go back to the source (Cooper's the Inmates Are Running the Asylum) > Cooper suggests 3-12, but also points out that many personas have > overlapping needs. > > The cast of characters (3-12) - page 135 > http://books.google.co.nz/books?id=04cFCVXC_AUC&lpg=PP1&ots=jfzhX3u_qN&dq=the%20inmates%20are%20running%20the%20asylum%20personas&pg=PA135#v=onepage&q=personas&f=false > > Sample list - page 143 > http://books.google.co.nz/books?id=04cFCVXC_AUC&lpg=PP1&ots=jfzhX3u_qN&dq=the%20inmates%20are%20running%20the%20asylum%20personas&pg=PA143#v=onepage&q=personas&f=false
Kim Goodwin, VP Design & General Manager @Cooper, gives a complete description about how to create and work with personas in her 2009 book: Designing for the Digital Age (foreword by Alan Cooper). This is the latest and most exhaustive source for the topic right now. Tons of examples, images and exercises. It's also the practitioner's guide to Goal-Directed Design and in my opinion should be standard reading in any IxD curriculum. Highly recommended. On a scale of one to five, I'd give it six stars. http://www.cooper.com/insights/books/ As for the original question: Todd's answer is spot on. This article explains some of the differences between personas and marketing segments: http://www.cooper.com/journal/2002/03/reconciling_market_segments_an.html Also read this one: http://www.cooper.com/journal/2001/08/perfecting_your_personas.html Cheers, Petteri -- Petteri Hiisilä Senior Interaction Designer, owner / iXDesign Mobile: 408-256-0430 (USA), +358505050123 (FIN) Twitter: http://twitter.com/petterihiisila LinkedIn: http://www.linkedin.com/in/petterihiisila ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
