On 21.09.2015 19:48, Aaron Wolf wrote: > > > On 09/21/2015 08:09 AM, mray wrote: >> >> >> On 20.09.2015 21:29, Aaron Wolf wrote: >>> >>> >>> On 09/20/2015 03:34 AM, mray wrote: >>>> On 19.09.2015 21:10, Aaron Wolf wrote: >>>>> >>>>>> @"we": >>>>>> "we" might be less inclusive than "together", but my point was that it >>>>>> addresses the human factor at all. (unlike "funding free culture"). >>>>>> "we" is almost as important as the financial and freedom parts of us. >>>>>> "together" overreaches in that aspect in my opinion. >>>>>> Let's face it: We are a closed club! We ask people to get on board, open >>>>>> up an account and trust their money with us. Our whole point is to >>>>>> persuade people to join the in-group. Not drawing a line makes that hard. >>>>>> "we" is also short. >>>>>> >>>>> >>>>> Although subtle, the ".coop" part of the name already includes the >>>>> community aspect. Aesthetically, I like "funding" better than "we fund", >>>>> and the "ing" part emphasizes the ongoing aspect of things. I don't feel >>>>> strongly here though. >>>> >>>> The reason I value the "we" so strongly is because we need to make clear >>>> that snowdrift is something to be part of. "funding" alone makes it >>>> remain unclear how the funding is done, but this is the *VERY* essence >>>> of our cause, it is "WE" who are funding this. not some snowdrift entity. >>>> along with "we fund" any appeal like "join us" makes so much more sense, >>>> it just fits way better. >>>> aesthetically i don't care about either form that much. >>>> "We fund" is more dynamic than "funding" I think, though. >>>> >>> >>> I'm not sure about the dynamicness of "we fund" over "funding". I really >>> like the "ing", however, I agree about the collective / join us issue. >>> >>> I wish it wasn't as long, but the feeling of togetherness is better >>> spelled out. Ignoring length, "Working together to fund the digital >>> commons" is the best way to completely get all the meaning. Another >>> would be "collective funding of the digital commons" or "social funding >>> for the digital commons" or "coming together to fund the digital >>> commons" or, how about: "join us in funding the digital commons!" or >>> shorter version of that, "fund the digital commons with us!" or, I like >>> this best of my little brainstorm here: "help us fund the digital >>> commons!" variations of that: "help fund the digital commons" or "let's >>> fund the digital commons" … >>> >>> I'm not opposed to "we" entirely, but I would like to get feedback from >>> others and see what others think of variations like I just posted. >>> >> >> I don't like recruiting in the slogan. "join us...", "help us..." is a >> bit like begging right from the start. >> The slogan should not be about what we want people to do, but about what >> we do. >> > > "Help us" sounds a more like begging than just "Help". "Help us free the > commons" sounds more hard-sell vs "Help free the commons". > > I'm very much in favor of: "Snowdrift.coop: Help free the commons". > > It comes across both as a welcome inclusive call to action and what we > do. It can even work as the answer to "What do you do?": "[we] help [to] > free the commons" > > the long version of this is "we help the community in freeing the commons" > > All this said, I basically disagree that "help us" is bad or detracts > from what we do. >
I think "help" in any combination has too strong ties to bad associations. If we can, we should avoid it. Help is where suffering and distress are. Help is what everybody asks for and you're morally obliged to give, but you don't. I think we don't want to go there with our slogan. > Now, if we break this down to it's utter core and drop even this nuance, > we're left with what actually seems pretty solid: > > FREE THE COMMONS > > That's it. Total chant, rallying cray, *verb*, uses "free" but without > the confusion… I feel good about it the moment I just wrote that… > Instant like. This looks really good to me. Why didn't you suggest so right from the start! :D In a way it even fits our shovel+snow theme. Some parts are obviously not represented, but it compresses our whole issue down to a catchy phrase. I also like how it is a bit bold, like it is the calm answer to the furious question "look what is happening in our culture! what could possibly be done about that?" And it is short.
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