One last point to throw out there on the demos topic.

While there's been a bit of traffic on this list about this topic, it has come 
from only two or three users who feel pretty strongly about the topic. It 
reminds me a lot of 2007, when we announced that we would no longer be offering 
CD copies for purchases of our titles. We got a lot of email from a small group 
of people saying that we would lose all kinds of sales for this, that, or the 
other reason, if we didn't keep shipping out discs. In reality, it made 
absolutely no measurable difference to anyone, and was a knee jerk reaction to 
change.

For nearly a decade and a half, there hasn't been anything significantly 
disruptive about the way in which audio games are offered. Generally speaking, 
and yes of course there are exceptions, developers have offered a demo that 
could be played and then unlocked for around $30-$40. We are experimenting with 
a different model now, and there is bound to be those who are uncomfortable 
with change.

I'm not saying this is the case, necessarily, but just as an interesting 
hypothetical…if the choice, to all of you, the gamers, was between having great 
games that cost $5-$15 without a demo, or games with demos that cost $30-$40, 
which would you prefer?



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