With the ridiculous over-priced nature of the thing, without even the gimmick of that hatbox, might I humbly suggest that we all wait the total of seven days from its release until the first one of us purchases it - we will all buy it, we will all pay the price, but a seven day delay in that may make a point to the powers that be, whomever that may be.
Then when bought, mail the bar code back to the company with a short message - "Love Joni, this is overpriced." Might make an impression, might not. If I idea is no damn good, fell free to flog it. Vince