And what role does corporate image / commitment play?
Otis Wright
Pål Jensen wrote:
> Tom wrote:
>
> > It's been my opinion that corporations, for the most part, don't truly pay
> > attention to their customers.
>
> Any company that don't pay attention to their customer goes quickly out of business.
>And I have been running a business.....
>
> >They may attempt to feel out the market
> > (which they could gain far more info by analyzing own and competitor's sales
> > than from listening in on the PDML). Primarily they listen to their
> > stockholders and board members who for the most part don't give a damn what
> > product they produce as long as it turns the biggest profit possible.
>
> If product doesn't please the customer it won't make any profit. Of course
>shareholders and other types of market research is important but if it fails to
>please the customers you're out of luck.
>
>
> > In the instance of a fairly small niche group, who care whether they produce
> > a new PZ-1/LX replacement, I think it'll rain on the parade.
>
> Well, they DID produce the Z-1p and it failed to be a sucess.
>
> >Look at the
> > PZ-1p. In many many respects it was a winner and competitively priced when
> > produced, but the world didn't follow.
>
> Yes, and this is a good example of why you should do market research that tells as
>much as possible about what the customer wants.
>
> Pål
>
> > As far as the ghettos go, it's probably more likely that a camera get stolen
> > and pawned, than purchased.
> >
> > Tom C.
> >
> >
> > -----Original Message-----
> > From: [EMAIL PROTECTED] <[EMAIL PROTECTED]>
> > To: [EMAIL PROTECTED] <[EMAIL PROTECTED]>
> > Date: Tuesday, January 16, 2001 5:21 PM
> > Subject: Re: Wake up
> >
> >
> > >Bill,
> > >
> > >I've got to agree with Peter. I've looked at demographics in the USA
> > professionally, and the USA is generally and specifically very rich. You
> > could drop a McDonald's down in almost any neighborhood and have enough
> > customers (400,000-500,000 per year) who can afford a $3.50 meal to make a
> > hansome profit. Almost everybody has enough disposable income to afford to
> > the luxury of spending on eating a meal away from home.
> > >
> > >This is not the case in the third world.
> > >
> > >As for camera sales, someone published a link to Japanese camera export
> > figures here last year. If I remember correctly, exports divided roughly
> > evenly with the most to the EU, 2nd to North America, and 3rd place to the
> > rest of the world. Of course, this doesn't account for sales in Japan, but
> > I suspect it is good sized.
> > >
> > >Based on this, I'd guess the Japanese pay attention to the home market
> > first. The research and feedback is just plain easier to do. Mercedes and
> > Range-Rover may pay attention to their email lists, but Pentax isn't selling
> > items with a $40,000 to $60,000 price tag. They don't have the profits to
> > keep up this kind of research.
> > >
> > >Regards, Bob S.
> > >
> > >Peter ([EMAIL PROTECTED]) wrote:
> > >
> > > Bill,
> > > I don't know what part of America you come
> > > from but I've traveled quite a bit both inside
> > > and outside the USA. No one here lives in
> > > anything approaching third world poverty. There
> > > may be some recent immigrants, mostly illegal
> > > living very poorly but most 'poor' people in the
> > > US own their own cars have air conditioning and
> > > enough food to become overweight. Poor people in
> > > most of the world have a hard time getting
> > > enough to eat, (you don't see many fat people
> > > in the poor sections of San Palo or just about
> > > any lower income area in Africa or South America.
> > > Someone making $20,000 to $40,000 a year, (more
> > > than 85% of the US population if I remembe
> > > correctly), is rich beyond the wildest dreams of
> > > the typical human being living outside North
> > > America, Western Europe and Japan. People in
> > > those circumstances can at least contemplate
> > > buying an expensive modern camera.
> > >
> > >--- William Robb <[EMAIL PROTECTED]> wrote:
> > >> ----- Original Message -----
> > >> From: <[EMAIL PROTECTED]>
> > >> To: <[EMAIL PROTECTED]>
> > >> Sent: Tuesday, January 16, 2001 9:07 AM
> > >> Subject: Re: Wake up
> > >>
> > >>
> > >> ><Snipped content>
> > >> > As you noted Pål, our numbers are smallish
> > >> relative to the
> > >> world's population
> > >> > but America's consumer purchasing power makes the
> > >> real numbers
> > >> nearly moot.
> > >> >
> > >> Not true. The income disparity in the USA means
> > >> that while
> > >> the per capita income may seem to be very high (this
> > >> is
> > >> statistics at work), the fact is that there is a
> > >> concentation of
> > >> high income in a very small population group, making
> > >> the USA a
> > >> much smaller market than Mafud likes to think it is.
> > >> A very
> > >> large percentage of the population of the US lives
> > >> in conditions
> > >> approaching the poorest of the third world , while a
> > >> very small
> > >> percentage lives in genteel conditions. It is this
> > >> monied gentry
> > >> that buys the expensive consumer goods. William Robb
> > >-
> > >This message is from the Pentax-Discuss Mail List. To unsubscribe,
> > >go to http://www.pdml.net and follow the directions. Visit the PUG at
> > >http://pug.komkon.org.
> > >
> > >
> >
> >
> > -
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> >
> >
>
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