Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-11 Thread John Botscharow
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Hash: SHA1

On Wed, 11 Jun 2008 22:36:08 +0100
Dean Sas [EMAIL PROTECTED] wrote:

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 Hash: SHA1

 What contributions do you wish to make that you can't without having a
 leader?
Funny you should ask this, because I was going to ask what I am about
to ask as a new thread:

1. I have expressed on this list a desire to help out with the
spreadubuntu web site project, but have no clue how to join that
project

2. I have suggested today on this list that the marketing team set up
an official project to start a letter-writing campaign to manufacturers
or wireless adapters/cards that use proprietary drivers that they work
out a way to make those drivers available to FOSS users but do not know
what the next step should be to get this going as a project.

3. I posted some information today about Apple's new iPhome mobile
Internet device and the fact that Google is planning to release an FOSS
version. I feel that this is a very good marketing opportunity for
Ubuntu as the people who buy the Google Android will gain exposure to
FOSS and be prime prospects for a FOSS desktop. Given that the Android
will more than likely be cheaper than the Apple version, we should see
a lot of Mac and Windows users buying it. Same problem as #2.

A leader would be the person to either set up the project, provide
direction on how to set it up, especially for new people like me :-),
or determine that the project is inappropriate for the team - if such a
thing happens here. A leader would be the person to go ask questions
like this. I have tried to find answers on both Launchpad and the wiki
but with limited success. So any help you can provide would be much
appreciated.


- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-11 Thread Dean Sas
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John Botscharow wrote:
 On Wed, 11 Jun 2008 22:36:08 +0100
 Dean Sas [EMAIL PROTECTED] wrote:
 What contributions do you wish to make that you can't without having a
 leader?
 Funny you should ask this, because I was going to ask what I am about
 to ask as a new thread:
 
 1. I have expressed on this list a desire to help out with the
 spreadubuntu web site project, but have no clue how to join that
 project

I think the first step is to write or find some software to run the
site. Perhaps the source code to spread firefox is available and is
suitably genericised or can be ubuntu-ised.

 2. I have suggested today on this list that the marketing team set up
 an official project to start a letter-writing campaign to manufacturers
 or wireless adapters/cards that use proprietary drivers that they work
 out a way to make those drivers available to FOSS users but do not know
 what the next step should be to get this going as a project.

I'd create a wiki page or two with:
* Addresses to send the letters to.
* A form letter  that other people can copy and edit to fit their
device and use their own words.

Then announce it on the list, ask for feedback and remind people to feel
free to edit the wiki page or mail the list with their own form letters
(which can be then incorporated or added to the wiki page). It may also
be worth dropping a note to UWN or the fridge about the campaign.

 3. I posted some information today about Apple's new iPhome mobile
 Internet device and the fact that Google is planning to release an FOSS
 version. I feel that this is a very good marketing opportunity for
 Ubuntu as the people who buy the Google Android will gain exposure to
 FOSS and be prime prospects for a FOSS desktop. Given that the Android
 will more than likely be cheaper than the Apple version, we should see
 a lot of Mac and Windows users buying it. Same problem as #2.

You probably did the right thing in mailing the list - perhaps other
people will provide some ideas that can be actioned. There's nothing to
set up (except possibly a wiki page for brainstorming) until we have
some actionable ideas.

 A leader would be the person to either set up the project, provide
 direction on how to set it up, especially for new people like me :-),

 or determine that the project is inappropriate for the team - if such a
 thing happens here. A leader would be the person to go ask questions
 like this. I have tried to find answers on both Launchpad and the wiki
 but with limited success. So any help you can provide would be much
 appreciated.

If you're struggling with something ask the list - someone will usually
know.

If people think a project is inappropriate, believe me on a mailing list
people will soon make their thoughts clear. It's up to you whether you
wish to persue the idea after judging peoples responses to see how much
help you'll get.

Cheers,

Dean
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-11 Thread Onno Benschop
On 12/06/08 06:08, John Botscharow wrote:
 A leader would be the person to either set up the project, provide
 direction on how to set it up, especially for new people like me :-),
 or determine that the project is inappropriate for the team - if such a
 thing happens here. A leader would be the person to go ask questions
 like this. I have tried to find answers on both Launchpad and the wiki
 but with limited success. So any help you can provide would be much
 appreciated.
I'm finding it more and more troublesome that the notion of a leader
doing things for you exists.

In the FOSS world which we operate individuals make their contributions
and the collective benefits. If you feel a project is warranted and you
wish it to come under the banner of the Ubuntu-Marketing Team, then the
path to success most likely contains the following steps - which are
most likely incomplete but at least a starting point.

* Think of an idea.
* Write it up.
* Send the document to the team list. (Either as an email, or a link
  to a web-page.)
* Ask for comment.
* Update the document.
* Ask for more comment - until such time as there is general
  agreement, or no strong opposition - apathy is always a problem.
* Ask for assistance on how to implement your idea if the process is
  new to you.
* Implement the proposal.
* Profit!

Initiative helps, that is, do your homework before asking - people here
are not paid to do anything and are giving of their free time - like I
am right now in responding to you.

You may well think you need a leader, but in responding to you in the
way that I am, I'm providing leadership, but I'm not claiming to be a
leader - nor do I want to become your leader. You are free to
contribute in the same manner.

As I have said in the past, you underestimate the value that the team
has for your contributions, but I suspect that you are burning bridges
quite rapidly at the moment.


Onto specifics:

In the examples you raise, the FOSS solution is:
 1. I have expressed on this list a desire to help out with the
 spreadubuntu web site project, but have no clue how to join that
 project
Ask the list how you join the project. My Internet connection at the
moment is extremely flaky (you just have to love ISP firmware upgrades),
otherwise I'd point you at the project page and instructions on how to
achieve this.

 2. I have suggested today on this list that the marketing team set up
 an official project to start a letter-writing campaign to manufacturers
 or wireless adapters/cards that use proprietary drivers that they work
 out a way to make those drivers available to FOSS users but do not know
 what the next step should be to get this going as a project.
The place to store such a project is Launchpad. You could ask in
#launchpad how you might create a project, but I strongly suspect that
you can just create one without reference to anything. Personally, if
that were the case I'd ask for some feedback on its name and position in
LP from the group before I took the initiative to make such a thing.
After the project has been created, you could start adding content to it.

Another approach is to draft some content and add it to the wiki. If
you're unsure on how to do that, ask.


 3. I posted some information today about Apple's new iPhome mobile
 Internet device and the fact that Google is planning to release an FOSS
 version. I feel that this is a very good marketing opportunity for
 Ubuntu as the people who buy the Google Android will gain exposure to
 FOSS and be prime prospects for a FOSS desktop. Given that the Android
 will more than likely be cheaper than the Apple version, we should see
 a lot of Mac and Windows users buying it. Same problem as #2.
Well, you are free to market to whomever you wish. The team meeting
agreed that we should be creating resources to assist the Ubuntu
Community rather than the general public. If you wish to create a
marketing plan to target the market you are advocating, then you are
free to do so. If you contribute drafts to the list there will most
likely be suggestions on how to improve the draft.


Cheers,
-- 
Onno Benschop

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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-11 Thread John Botscharow
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Dean,

The marketing part of all these projects I know pretty much what to do.
What I do not know is how to 1) officially - the operative word here -
join an existing project or 2) officially - again the operative word-
start a new one - or do I not have the authority - operative word - to
start one? In all my years of experience in the business world, those
two options were only open to people in official - operative word -
positions of authority. How does this work in the Ubuntu community in
general and in the marketing team in particular?

On Wed, 11 Jun 2008 23:42:11 +0100
Dean Sas [EMAIL PROTECTED] wrote:

 -BEGIN PGP SIGNED MESSAGE-
 Hash: SHA1
 
 John Botscharow wrote:
  On Wed, 11 Jun 2008 22:36:08 +0100
  Dean Sas [EMAIL PROTECTED] wrote:
  What contributions do you wish to make that you can't without
  having a leader?
  Funny you should ask this, because I was going to ask what I am
  about to ask as a new thread:
  
  1. I have expressed on this list a desire to help out with the
  spreadubuntu web site project, but have no clue how to join that
  project
 
 I think the first step is to write or find some software to run the
 site. Perhaps the source code to spread firefox is available and is
 suitably genericised or can be ubuntu-ised.
 
  2. I have suggested today on this list that the marketing team set
  up an official project to start a letter-writing campaign to
  manufacturers or wireless adapters/cards that use proprietary
  drivers that they work out a way to make those drivers available to
  FOSS users but do not know what the next step should be to get this
  going as a project.
 
 I'd create a wiki page or two with:
 * Addresses to send the letters to.
 * A form letter  that other people can copy and edit to fit their
 device and use their own words.
 
 Then announce it on the list, ask for feedback and remind people to
 feel free to edit the wiki page or mail the list with their own form
 letters (which can be then incorporated or added to the wiki page).
 It may also be worth dropping a note to UWN or the fridge about the
 campaign.
 
  3. I posted some information today about Apple's new iPhome mobile
  Internet device and the fact that Google is planning to release an
  FOSS version. I feel that this is a very good marketing opportunity
  for Ubuntu as the people who buy the Google Android will gain
  exposure to FOSS and be prime prospects for a FOSS desktop. Given
  that the Android will more than likely be cheaper than the Apple
  version, we should see a lot of Mac and Windows users buying it.
  Same problem as #2.
 
 You probably did the right thing in mailing the list - perhaps other
 people will provide some ideas that can be actioned. There's nothing
 to set up (except possibly a wiki page for brainstorming) until we
 have some actionable ideas.
 
  A leader would be the person to either set up the project, provide
  direction on how to set it up, especially for new people like
  me :-),
 
  or determine that the project is inappropriate for the team - if
  such a thing happens here. A leader would be the person to go ask
  questions like this. I have tried to find answers on both Launchpad
  and the wiki but with limited success. So any help you can provide
  would be much appreciated.
 
 If you're struggling with something ask the list - someone will
 usually know.
 
 If people think a project is inappropriate, believe me on a mailing
 list people will soon make their thoughts clear. It's up to you
 whether you wish to persue the idea after judging peoples responses
 to see how much help you'll get.
 
 Cheers,
 
 Dean
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 =Kwqg
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- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-11 Thread Dean Sas
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John Botscharow wrote:
 The marketing part of all these projects I know pretty much what to do.
 What I do not know is how to 1) officially - the operative word here -
 join an existing project or 2) officially - again the operative word-
 start a new one - or do I not have the authority - operative word - to
 start one? In all my years of experience in the business world, those
 two options were only open to people in official - operative word -
 positions of authority. How does this work in the Ubuntu community in
 general and in the marketing team in particular?

Basically we're the wild west.

You can do what you want, feel free to put projects under the Ubuntu
Marketing team umbrella, it's a good idea to see what people think of
the idea first and try to ensure no-one has strong objections to it though.

In general the only kind of official thing you do to join an existing
project is to click the Join this team button on Launchpad. In
practice a launchpad team will rarely be needed for marketing stuff -
they're mainly used for controlling access to version control repositories.

In the OSS sense you generally join a team/project just by interacting
with it enough.

Cheers,
Dean
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-11 Thread John Botscharow
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Hash: SHA1

On Thu, 12 Jun 2008 06:38:26 +0800
Onno Benschop [EMAIL PROTECTED] wrote:

 On 12/06/08 06:08, John Botscharow wrote:
  A leader would be the person to either set up the project, provide
  direction on how to set it up, especially for new people like
  me :-), or determine that the project is inappropriate for the team
  - if such a thing happens here. A leader would be the person to go
  ask questions like this. I have tried to find answers on both
  Launchpad and the wiki but with limited success. So any help you
  can provide would be much appreciated.
 I'm finding it more and more troublesome that the notion of a leader
 doing things for you exists.
 
Onno.

I have never asked anyone to DO anything for me. If that is how you
interpret what I have asked on this list, then you and I have some
communication difficulties to work out. Perhaps my questions needed to
be worded differently, but what I have been trying to ask is HOW to do
something and WHAT can I do - in terms of authority for the lack of a
better word. This especially became an issue after the incident with
the wiki and my articles. I am still reluctant to do much on the
marketing wiki after that incident. but I will try again and see what
happens

The responses to my requests for help on how to do something have
usually been some variation of just do it rather than the more
specific instructions that I have finally gotten. I am sorry that I am
not as familiar - hardly at all - with all things Ubuntu, but I am
trying to learn it all as quickly as I can. It would be most
appreciated if you, and everyone else, on this list, would keep in mind
that I am a poor newbie who is trying hard to be a productive member of
this team.

This is where having someone who is a leader - the go-to-guy - would
help. Someone who could take the new guy and show him the ropes. Even
in a volunteer organization, that is a useful thing.

I have been wanting to get this off my chest for a few days now and am
glad to finally do so. And if I've burned bridges, to use your phrase,
so be it. I'll just work that much harder to rebuild them.



- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-11 Thread cody-somerville
Well said John. I'll follow up to your email in more detail once I get to my 
desk. 


Sent from my BlackBerry device on the Rogers Wireless Network

-Original Message-
From: John Botscharow [EMAIL PROTECTED]

Date: Wed, 11 Jun 2008 18:40:52 
To:ubuntu-marketing@lists.ubuntu.com
Subject: Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,


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Hash: SHA1

On Thu, 12 Jun 2008 06:38:26 +0800
Onno Benschop [EMAIL PROTECTED] wrote:

 On 12/06/08 06:08, John Botscharow wrote:
  A leader would be the person to either set up the project, provide
  direction on how to set it up, especially for new people like
  me :-), or determine that the project is inappropriate for the team
  - if such a thing happens here. A leader would be the person to go
  ask questions like this. I have tried to find answers on both
  Launchpad and the wiki but with limited success. So any help you
  can provide would be much appreciated.
 I'm finding it more and more troublesome that the notion of a leader
 doing things for you exists.
 
Onno.

I have never asked anyone to DO anything for me. If that is how you
interpret what I have asked on this list, then you and I have some
communication difficulties to work out. Perhaps my questions needed to
be worded differently, but what I have been trying to ask is HOW to do
something and WHAT can I do - in terms of authority for the lack of a
better word. This especially became an issue after the incident with
the wiki and my articles. I am still reluctant to do much on the
marketing wiki after that incident. but I will try again and see what
happens

The responses to my requests for help on how to do something have
usually been some variation of just do it rather than the more
specific instructions that I have finally gotten. I am sorry that I am
not as familiar - hardly at all - with all things Ubuntu, but I am
trying to learn it all as quickly as I can. It would be most
appreciated if you, and everyone else, on this list, would keep in mind
that I am a poor newbie who is trying hard to be a productive member of
this team.

This is where having someone who is a leader - the go-to-guy - would
help. Someone who could take the new guy and show him the ropes. Even
in a volunteer organization, that is a useful thing.

I have been wanting to get this off my chest for a few days now and am
glad to finally do so. And if I've burned bridges, to use your phrase,
so be it. I'll just work that much harder to rebuild them.



- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-11 Thread Neal Bussett
John Botscharow wrote:
 The marketing part of all these projects I know pretty much what to do.
 What I do not know is how to 1) officially - the operative word here -
 join an existing project or 2) officially - again the operative word-
 start a new one - or do I not have the authority - operative word - to
 start one? In all my years of experience in the business world, those
 two options were only open to people in official - operative word -
 positions of authority. How does this work in the Ubuntu community in
 general and in the marketing team in particular?

Joining a Team (like the Marketing Team) is done officially through 
launchpad, but for most teams, you can still participate without being 
an official part of the team.  This is done by browsing to the LP 
page, and then asking to join from there.

Joining/Creating a Project is (unless we set up some additional red 
tape) completely unofficial.  I went over a reasonable (although not set 
in stone) method for creating a project in my other email 
(https://lists.ubuntu.com/archives/ubuntu-marketing/2008-June/003277.html). 
  To participate (I'm going to use that term instead of 'join') in a 
project, get familiar with it, contact the people who are currently 
involved in it (there may, or may not, be any official/unofficial 
'lead'), and ask them how you might best help, or how you'd like to 
help.  This varies a lot depending on the project, and in some cases, 
you could just start participating without any contact at all.

Neal Bussett

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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-11 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1


Neal,

Thanks for both messages and all the good advice. This is going to take
a little getting used to. My own experience and preferences are
oriented to a more structured environment. This strikes me as quite
chaotic, but then, IMHO, the whole universe, and especially us humans,
are quite chaotic LOL so I expect I'll get used to it. Thanks again.

On Wed, 11 Jun 2008 20:23:01 -0700
Neal Bussett [EMAIL PROTECTED] wrote:

 John Botscharow wrote:
  The marketing part of all these projects I know pretty much what to
  do. What I do not know is how to 1) officially - the operative word
  here - join an existing project or 2) officially - again the
  operative word- start a new one - or do I not have the authority -
  operative word - to start one? In all my years of experience in the
  business world, those two options were only open to people in
  official - operative word - positions of authority. How does this
  work in the Ubuntu community in general and in the marketing team
  in particular?
 
 Joining a Team (like the Marketing Team) is done officially through 
 launchpad, but for most teams, you can still participate without
 being an official part of the team.  This is done by browsing to
 the LP page, and then asking to join from there.
 
 Joining/Creating a Project is (unless we set up some additional red 
 tape) completely unofficial.  I went over a reasonable (although not
 set in stone) method for creating a project in my other email 
 (https://lists.ubuntu.com/archives/ubuntu-marketing/2008-June/003277.html). 
   To participate (I'm going to use that term instead of 'join') in a 
 project, get familiar with it, contact the people who are currently 
 involved in it (there may, or may not, be any official/unofficial 
 'lead'), and ask them how you might best help, or how you'd like to 
 help.  This varies a lot depending on the project, and in some cases, 
 you could just start participating without any contact at all.
 
 Neal Bussett
 


- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-10 Thread Robert McWilliam
On Mon, Jun 09, 2008 at 08:22:20PM -0500, John Botscharow wrote:
  Have you considered or tried speech generation?
 
 I have used voice chat on other chat programs, but not in Linux. Not
 sure how to set it up and it would only work if everyone in the room
 used it :o) That's probably asking a bit much.

There exists software to turn the text that other people are sending
into speech. I'm not sure how well it'll keep up with IRC but might
help (and it is probably worth slowing meetings down so that it could
keep up if it can't).

http://live.gnome.org/Orca

 Robert 


Robert McWilliam [EMAIL PROTECTED]www.ormiret.com

Instructions should be read first, or not at all.
Anything else is admitting defeat...

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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-10 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

On Tue, 10 Jun 2008 07:25:23 +0100
Robert McWilliam [EMAIL PROTECTED] wrote:

 On Mon, Jun 09, 2008 at 08:22:20PM -0500, John Botscharow wrote:
   Have you considered or tried speech generation?
  
  I have used voice chat on other chat programs, but not in Linux. Not
  sure how to set it up and it would only work if everyone in the room
  used it :o) That's probably asking a bit much.
 
 There exists software to turn the text that other people are sending
 into speech. I'm not sure how well it'll keep up with IRC but might
 help (and it is probably worth slowing meetings down so that it could
 keep up if it can't).
 
 http://live.gnome.org/Orca
 
  Robert 
 
 
 Robert McWilliam [EMAIL PROTECTED]www.ormiret.com
 
 Instructions should be read first, or not at all.
 Anything else is admitting defeat...
 
Robert, 

TYV M I will install orca and give it try
BTW. I like your signature :-) Very true!
- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]

2008-06-09 Thread Pierre Vorhagen
Hi,

I share your view Bruno. The meeting was definitely a success in those 
points, and it was getting very long indeed, I was starting to get fed 
up to the end, as a couple of others I believe.

But I must admit that, having thought about it a lot, John is perfectly 
right also, concerning the need of a core marketing group, the kernel 
as he nicely put it during the meeting ;-). Was it a mistake, a big 
loss, not to have defined it two days ago? I think not. It is not good 
to precipitate these things, maybe John was ready and had his ideas 
clear about this need, but visibly it was not the case for all of us. 
Now, I can say that I am not only half agreeing, but fully behind the 
suggestion of a framing (I feel this expression better than 
leading...) core group for the team. Yes, the people that discussed on 
IRC that day are absolutely necessary if we want things to move on. (I 
would like to make it clear that I am not talking of _one_ leader, but a 
group, indeed similar to the people that were on IRC.)

Furthermore, I also believe that we _can_ touch the world with our 
marketing.
Also, you are right in saying that we do not only have to set up this 
infrastructure, but also have a strong *creating* role, we have to, as 
you said; develop the marketing tools for the LoCos to use. Everything 
from release party guides to how to talk to a Windows user to how to 
market in general.. But there we have a question of priorities we are 
setting ourselves! In my opinion, as I made it clear with Hubuntu during 
the meeting, it is most important and necessary to set up the said 
infrastructure, in order to centralize all existing resources (more than 
you'd think!).
But I cannot deny the other mission we have, and that some of us will 
feel much more committed to it, and will be more effective in this role.
To solve our dilemma, if we don't agree on our primary objective, I feel 
that (until SU is set up and running!) we are to create two distinct 
work groups in the team, which will raise our efficiency at its highest.

This is what I study, at HEC Management school in Liège (similar to the 
one in Paris), and this is one thing I can assure you: It is more 
effective and productive to have two motivated work groups rather than 
pulling the whole team into a direction, that not all feel to be the 
priority. This does not, at all, interfere with the organisation and 
structure of the core marketing group, that should imperatively keep the 
one-team structure as its reality. If we have to nominate two work group 
contacts, fine, I think that this might be necessary for the same 
reasons we need a core team.

Before I finish, I would like to point out that my views on group 
dynamics and email (as Onno said) are not the same either, I find the 
current way of functioning very effective for the moment. If I can give 
you some advice... I also had it very hard with XChat (don't know which 
client you are using) and I instantly *loved* IRC when I discovered 
Konversation, it is the only KDE program I run... I felt it much more 
gentle with my eyes. But this is a very personal opinion, and not an 
invitation to debate, just saying how I solved my IRC-hurts-my-eyes 
problem.

Wishing you all a nice day,
Pierre Vorhagen,
pep.



Bruno Barrera Yever a écrit :
 I have to disagree. Even though the meeting did not decide a leader,
 or any kind of leadership role, the marketing team can still survive
 and progress. The use of SU was decided, and to post the future
 content of SU in the wiki was also decided. Improvements for the wiki
 were also decided. The marketing team itself was defined to some
 extent, which imho is a great improvement. Also, the meeting was
 getting way too long, and the team structure is something that has to
 be extensively discussed.

 I would, rather then get frustrated, be satisfied, that the meeting
 actually served a purpose and was not just 3 hours of talking for
 nothing.

 On Sun, Jun 8, 2008 at 10:15 PM, John Botscharow [EMAIL PROTECTED] wrote:
   
 -BEGIN PGP SIGNED MESSAGE-
 Hash: SHA1



 It seems I sent the email I just apologized for from the wrong address,
 Not my day, I guess. Here us my reply to Onno as I originally intended
 it to look.bers.
 
 Onno Benschop wrote:

 My responses are interspersed below with relevant quotes from Onno's message
 
 This message is being sent to the list because I believe in open
 communication - even though some of the content is specifically for you.
   
 That is the reason I posted the article to the list, and I was really
 hoping you would reply.
 
 Your article is a very interesting take on your participation with
 Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought
 out content I thank you.
   
 To complete the social amenities, you are most welcome and I appreciate
 the effort you put into your reply
 
 You raise some interesting points about perceptions and reality.
   
 Yes, I believe 

Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]

2008-06-09 Thread Onno Benschop
On 09/06/08 11:15, John Botscharow wrote:
 People like yourself who have little or no experience
 with Windows have very different perceptions of how virtually reality
 works. You've probably never had to spend hundreds of dollars having
 your hard drive cleaned of trojans and viruses or had to completely
 replace the hard drive or even your computer because of them.
Well, I've been in this industry since the early 1980's and it would be
wrong to think that I've not had Windows experience - to be fair, I
suspect I've seen more of the beast than you might have - I came into
computers when there was no such thing as an IBM, my first computer was
a Commodore Vic 20 and by the time I purchased it I had already spent a
year programming Apple ][ computers in 6502 assembly. I've owned
Macintoshes, Windows NT4 PCs and a Sun Sparc Station, and used,
supported and fixed many others. I continue to provide support to my end
users who have gone through all of your pain as well.

So it would be wrong to suggest that I have little or no experience with
Windows - far from it.

Don't get me wrong, I'm not insulted in any way by your comment, just
that when I make a point about something, it's with a long background in
this industry with the experience of being a both a radio broadcaster
and producer, an IT help-desk operator and team leader, a software
developer, an IT trainer and a web-developer. I started playing with
databases in the dBase II era and wrote sales management systems back in
the days of the Summer Edition of Clipper (for those with a sense of
nostalgia :)

(That was a tad longer than I intended, but being concise has never been
a strong point - I'm working on it.)


The other point I'd like to make is that I have to disagree with your
perception of progress.

I've seen many meetings that descend into rabble without any decisions
being made, no common ground being reached and little or no progress
having been made - our 2 and a half hour marathon session achieved lots
more than I dared hope for.

It was a concious decision on my part to leave the Team Structure to the
end (following in the order that the Agenda dictated, I might add) and
my proposal during the meeting would have been not to elect anyone if an
election were called because I do not think there is enough information
available to determine what backgrounds people are coming from.

The single thing I would like to achieve is that the marketing team does
not stagnate as it appears to have done in the past.

From my perception (that word again :) the team has gone through several
resurrections and I would love to understand what caused each of those
to happen - so we have a chance of avoiding those pitfalls. I have about
six years experience in the FOSS world and I must say that the most
wonderful working environments I've stumbled upon are those where there
is a group consensus about what needs to be done. Individuals are
honoured for their hard work and contributions, but progress is made
through discussion and agreement. That way everyone is pulling in the
same direction. Leadership is all good and well, but as soon as the
leader falls by the wayside, everything has a good chance of stopping,
however with a group approach, discussions might well take a little
longer, but everyone owns the progress and belongs to the implementation.

So, again, I applaud your ongoing contributions, its through those that
we will eventually come to a common understanding. Remember, Ubuntu has
one Benevolent Dictator For Life - BDFL - and really only as I see it to
make arbitration decisions - mind you, I've no evidence to backup that
statement, but it's one of perception.

Finally, you could think of leadership in another way, that is, the
Ubuntu-Marketing is providing marketing leadership by using best
practice and central resources which it makes available to the Ubuntu
Community.


Go forth and market :)


-- 
Onno Benschop

Connected via Optus B3 at S31°54'06 - E115°50'39 (Yokine, WA)
--
()/)/)()..ASCII for Onno..
|?..EBCDIC for Onno..
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[EMAIL PROTECTED]



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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]

2008-06-09 Thread alan c
Pierre Vorhagen wrote:

[...]
 Before I finish, I would like to point out that my views on group 
 dynamics and email (as Onno said) are not the same either, I find the 
 current way of functioning very effective for the moment.

I too, think it is very useful

 If I can give 
 you some advice... I also had it very hard with XChat (don't know which 
 client you are using) and I instantly *loved* IRC when I discovered 
 Konversation, it is the only KDE program I run... I felt it much more 
 gentle with my eyes. But this is a very personal opinion, and not an 
 invitation to debate, just saying how I solved my IRC-hurts-my-eyes 
 problem.

I would have liked to use konversation but I could not get it 
configured, and I tried a day or so previously too. I also tried 
pidgin, again I did not know enough to configure it to work. However, 
I found that xchat configured almost automatically (relief) and was 
easy to use. However, but was horrible to read, very unpleasant 
visually, so I will be continuing to try to find out how to configure 
konversation, or alt least something else
-- 
alan cocks
Kubuntu user#10391

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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]

2008-06-09 Thread Pierre Vorhagen
(sorry for double mail alan, forgot to send the list)

I know this is not the exact topic, but since we started, it might help 
others from the list and thus better internal communication...

alan c wrote :
 I would have liked to use konversation but I could not get it 
 configured, and I tried a day or so previously too. I also tried 
 pidgin, again I did not know enough to configure it to work. However, 
 I found that xchat configured almost automatically (relief) and was 
 easy to use. However, but was horrible to read, very unpleasant 
 visually, so I will be continuing to try to find out how to configure 
 konversation, or alt least something else
You might want to modify XChat appearance, the font, color and style can 
be modified in the preferences, and here is a list of themes you can 
try: http://www.xchat.org/themes.html (there are probably others on the 
web).

If you want to give another try to configuring Konversation: /query 
pep on freenode and I'll be glad to help.

Pierre


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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]

2008-06-09 Thread alan c
Onno Benschop wrote:

[...]
 wonderful working environments I've stumbled upon are those where there
 is a group consensus about what needs to be done. Individuals are
 honoured for their hard work and contributions, but progress is made
 through discussion and agreement. That way everyone is pulling in the
 same direction. Leadership is all good and well, but as soon as the
 leader falls by the wayside, everything has a good chance of stopping,
 however with a group approach, discussions might well take a little
 longer, but everyone owns the progress and belongs to the implementation.

Yes indeed. If leading ideas and actions emerge, great, I will follow 
them. The same with inspiration too. I do not need an 'elected' leader 
for this, it might even reduce something.

[...]

 Finally, you could think of leadership in another way, that is, the
 Ubuntu-Marketing is providing marketing leadership 

exactly

 Go forth and market :)

I like it!
-- 
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Kubuntu user#10391
Linux user #360648

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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1


RE: IRC Chat issues

For me, the problem is not one of configuration, but rather the speed of
the conversation I used to be a speed reader, but now I have to read
quite slowly because of my vision problems - macular degeneration to be
specific. I literally have a hole in my vision and need to read
everything slowly to be sure I do not miss anything. IRC works well for
me for one-on-one conversations but anything more than that, I cannot
read fast enough to keep up. And the fact that I am not a speed typist
only compounds the issue

The color scheme on XChat is usable, not perfect, but I think I can fix
that with a little playing around in the preferences, but that will
still not fix the real issue. At the meeting there were numerous
instances where I would have liked to contributed my comments but the
conversation went by so fast, that by the time I got something typed we
had already gone on to the next topic. I don't think there is a software
fix for my problem, but not being an expert in software, I could be
wrong. If anyone has any suggestions I am open to them.

Just for the record, I am using Xubuntu 8.04 on a small HP Pavilion
Slimline with 512 Megs of RAM, a 1.75 MHz Pentium III O think. I use the
Xfce4 dusk theme because that gives me, pretty much, the color scheme I
need to see things well. I have tried using KDE apps, even a full-blown
Kubuntu desktop, but have never gotten the color scheme even close to
what I need.

IMHO, IRC does not work for large group dynamics. We need some sort of
meeting room software like my son;s former online school uses for their
study halls and club meetings. I can't recall the name of the script off
the top of my head, but people had to raise their hands in order to
speak and the room was somewhat moderated in order to give everyone a
fair chance to talk. It was web based and involved a small Java applet
download. The pace was much slower, and more organized - less of a free
for all.
- -
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

Onno Benschop wrote:

 So it would be wrong to suggest that I have little or no experience with
 Windows - far from it.

Well, I was basing my comments on what you said. Obviously that
interpretation was wrong and I apologize.

 Don't get me wrong, I'm not insulted in any way by your comment, just
 that when I make a point about something, it's with a long background in
 this industry with the experience of being a both a radio broadcaster
 and producer, an IT help-desk operator and team leader, a software
 developer, an IT trainer and a web-developer. I started playing with
 databases in the dBase II era and wrote sales management systems back in
 the days of the Summer Edition of Clipper (for those with a sense of
 nostalgia :)

My own experience goes back to 1983 when I went to work for a large
civic organization in Chicago as the administrative assistant for a
program that coordinated corporate volunteers and material donations to
small grass roots organizations. I have used computers ever since. The
point that I was trying to make is that my experience and yours are very
different and that gives us a very different perspective on things. And
I think my experience is closer to that of the people we need to target
than yours or many others in the Ubuntu community. A very small
percentage of Windows users have the level of technical expertise that
you do. And that is something that, IMHO, is something that the
discussions on this list seem to not take into account in any
substantive manner.

 (That was a tad longer than I intended, but being concise has never been
 a strong point - I'm working on it.)

I got you beat by a mile on that LOL


 The other point I'd like to make is that I have to disagree with your
 perception of progress.

 I've seen many meetings that descend into rabble without any decisions
 being made, no common ground being reached and little or no progress
 having been made - our 2 and a half hour marathon session achieved lots
 more than I dared hope for.

It did achieve a lot, no argument there, but, IMHO, it did not achieve
enough. I am beginning to think that our basic difference is that I feel
a sense of urgency about this team that you do not. I want us to go
forth and market - as you so neatly put it - but we cannot until this
team has both direction and structure. - heart and brain. We now have
the heart, but we need our brain.


 The single thing I would like to achieve is that the marketing team does
 not stagnate as it appears to have done in the past.

Yes, and that is why we need both a heart and brain. We will stagnate
until we have both. And, my sense of urgency says that postponing things
is going to hurt us big time.

From my perception (that word again :) the team has gone through several
 resurrections and I would love to understand what caused each of those
 to happen - so we have a chance of avoiding those pitfalls.

I have a theory, but you may not like it:-) A lack of a formal
leadership structure. Specific offices that are filled as they become
vacant. Consensus requires what Max Weber, the great German sociologist,
called charismatic authority - like, to use my favorite example. Jesus
during his lifetime. But once that charismatic leader is gone, the
community stagnates. until a new charismatic leader comes along, St.
Paul for instance. It was not until the appointment of the original
group of presbyters (bishops) that the early Church had anything
resembling a sense of permanence.


 Finally, you could think of leadership in another way, that is, the
 Ubuntu-Marketing is providing marketing leadership by using best
 practice and central resources which it makes available to the Ubuntu
 Community.

That is EXACTLY how I see the leadership role of the team. What concerns
me is the leadership within the team. We cannot lead Ubuntu marketing
until we have some leadership of our own to keep us on track and moving
forward. To use the analogy of the early Church again, Christianity did
not become a force, and ultimately the guiding force, in the Roman
Empire until it established its own leadership structure that existed
outside of the people who held those roles. Then look what it
accomplished. And for those on this team who are not Christians, every
major religion has similar history.



- --
Peace!

John

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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

VidA wrote:
 On Mon, Jun 9, 2008 at 12:01 PM, John Botscharow
[EMAIL PROTECTED] wrote:

 erm... without meaning to digress, mine[1] does not.

 [1] http://en.wikipedia.org/wiki/Sanatana_Dharma

Actually, if I remember correctly, and it has been awhile since I read
Weber on Hinduism, he did apply that particular theoretical construct to
explain certain phenomena and beliefs particular to Hinduism
Charisma/bureaucracy is an explanaory tool and it does help explain
certain religious social phenomena quite well  I have found it quite
useful in talking about the history of heresy in Christianity as well as
my discussions of politics. I have not had cause to use it on Hinduism
yet, but I can think of several areas related to Hindu social dynamics
where it would work quite well, but that is not appropriate for this
list, so, I won't go into details here.

- --
Peace!

John

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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread Rubén Hubuntu
True, keep religion out of the analogy equation.

FLOSS and specially the ubuntu community is far from being a
totalitarian, Top-down movement.

In this community we have outlined a specific code of conduct for
person with responsabilities within the group. Summarized:
* lead by example
* do the dirty job
* include everyone
* be considerate
* the CoC applies to you møre

 Our progress is as much and only as much as the activity level we
generate ourselves. The more activity the more new (and old) people
participates.

Let's get working!

R

On 6/9/08, Pierre Vorhagen [EMAIL PROTECTED] wrote:
 Hi,

 I would like to add some important details to my previously explained point.

 We now have the heart but we need our brain? Since when do community
 projects need to determine a specific brain? The brain is all the
 brains, that come to consensus on the mailing list.

 When I talk about the necessity of a core group, I have the feeling that
 we do not exactly talk of the same thing... If I get this right, you
 want to elect and name specific people? Open Source projects do not work
 that way, it sets itself naturally...
 This makes me think about a Google TechTalk I watched some time ago...

 In healthy projects, certain members will naturally fall into the role
 of watching that we keep on walking in the same direction, and that
 things move on... Furthermore, I am rather surprised when I read your
 lack of trust in this way of functioning... In open source communities,
 direction is set by all the people, following their degree of
 involvement, the time they already participate and the respect the
 community has for the person. It is not a chosen elite, even if it is
 usually the same people that end up writing the general will down on
 paper...

 With all due respect, I find the questioning of the fundamental way that
 thousands of FOSS projects function not necessary. Yes, there _needs_ to
 be a strong central group, but surely not an elected one... we discussed
 a lot on IRC, we are waiting for Onno to report it on the Wiki (no
 stress of course, didn't want to say that at all ;-) and let members
 that were not on IRC comment it, to see how we go along. Then we will
 move on.
 That is also why we are using email. IRC is good, all direct talk
 systems are good and sometimes necessary, but only the mailing list lets
 us set up a real communitary project in my opinion. And as far as I'm
 concerned, I don't think that the Church functions like FOSS projects at
 all...


 Greetings,
 Pierre Vorhagen,
 pep.




 John Botscharow a écrit :
 -BEGIN PGP SIGNED MESSAGE-
 Hash: SHA1

 Onno Benschop wrote:


 So it would be wrong to suggest that I have little or no experience with
 Windows - far from it.


 Well, I was basing my comments on what you said. Obviously that
 interpretation was wrong and I apologize.

 Don't get me wrong, I'm not insulted in any way by your comment, just
 that when I make a point about something, it's with a long background in
 this industry with the experience of being a both a radio broadcaster
 and producer, an IT help-desk operator and team leader, a software
 developer, an IT trainer and a web-developer. I started playing with
 databases in the dBase II era and wrote sales management systems back in
 the days of the Summer Edition of Clipper (for those with a sense of
 nostalgia :)


 My own experience goes back to 1983 when I went to work for a large
 civic organization in Chicago as the administrative assistant for a
 program that coordinated corporate volunteers and material donations to
 small grass roots organizations. I have used computers ever since. The
 point that I was trying to make is that my experience and yours are very
 different and that gives us a very different perspective on things. And
 I think my experience is closer to that of the people we need to target
 than yours or many others in the Ubuntu community. A very small
 percentage of Windows users have the level of technical expertise that
 you do. And that is something that, IMHO, is something that the
 discussions on this list seem to not take into account in any
 substantive manner.

 (That was a tad longer than I intended, but being concise has never been
 a strong point - I'm working on it.)


 I got you beat by a mile on that LOL

 The other point I'd like to make is that I have to disagree with your
 perception of progress.

 I've seen many meetings that descend into rabble without any decisions
 being made, no common ground being reached and little or no progress
 having been made - our 2 and a half hour marathon session achieved lots
 more than I dared hope for.


 It did achieve a lot, no argument there, but, IMHO, it did not achieve
 enough. I am beginning to think that our basic difference is that I feel
 a sense of urgency about this team that you do not. I want us to go
 forth and market - as you so neatly put it - but we cannot until this
 team has both direction and structure. - heart 

Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

VidA wrote:
 On Mon, Jun 9, 2008 at 12:01 PM, John Botscharow [EMAIL PROTECTED] wrote:
 I have a theory, but you may not like it:-) A lack of a formal
 leadership structure. Specific offices that are filled as they become
 vacant.
 
 Frankly speaking, its not entirely true that we lack leaders in
 Ubuntu. In the past too we have had good projects (SU?) but as we all
 know a project does not go forward with just chiefs/heads...it needs
 folks willing to pick up the spade and dig. Maybe that is where things
 fizzed out. In my experience with the libre software community one
 leads by example instead of waiting for stuff to get done (read, paid
 employees in the outside world).
 
 I agree with the others, lets not hurry to elect a group of leaders
 until such time as the relationship, tasks, role, etc... with
 Canonical marketing team is mutually established. It would be nicer to
 have a synergy with them, if nothing else.
 
 
 And for those on this team who are not Christians, every
 major religion has similar history.
 
 erm... without meaning to digress, mine[1] does not.
 
 [1] http://en.wikipedia.org/wiki/Sanatana_Dharma
 
Frankly speaking, its not entirely true that we lack leaders in
Ubuntu. In the past too we have had good projects (SU?) but as we all
know a project does not go forward with just chiefs/heads...it needs
folks willing to pick up the spade and dig. Maybe that is where things
fizzed out. In my experience with the libre software community one
leads by example instead of waiting for stuff to get done (read, paid
employees in the outside world).?

We were not discussing the entire Ubuntu community, but rather the
marketing team specifically, and, from what I've been able to glean from
the discussion here as well as what research I've been able to do, the
marketing team has done very little in recent months. I may not know
much about technical issues, but I believe I understand marketing quite
well, since I have been doing it since I was 12 and have been writing
about it and researching it for nearly 20 years.

Marketing is not a one person job for something like Ubuntu, and
certainly not if you want to take on Microsoft, which is what Bug #1 is
all about. Marketing Ubuntu requires a great deal of coordination of
effort - everything from designing graphics to writing press releases to
giving presentations. An effective marketing campaign requires the
efforts of a number of people with different skills. But those efforts
have to be coordinated so that everything required for a campaign is
ready at the same time.

I am sure that the developers team has leadership that coordinates the
efforts of all the developers working on the latest release of Ubuntu as
well as coordinating with other relevant teams like Documentation to
make sure everything is ready when it is supposed to be ready. This team
has none of that.

And, since we are speaking frankly, the attitude that  it will get done
without leadership is quite naive.

I agree with the others, lets not hurry to elect a group of leaders
until such time as the relationship, tasks, role, etc... with
Cano:nical marketing team is mutually established. It would be nicer to
have a synergy with them, if nothing else.

And who is going to do that? Who has the authority to speak for this
team in any discussions with Canonical This is putting the cart
before the horse. No one here can discuss things with Canonical until
they have some sort of authority to speak for the team. We cannot each
go off doing our own thing. If I believed that, I would not be spending
my time writing messages on this list, I'd be talking to Canonical
myself. I'd be talking to LoCos like the UK LoCo about what needs to be
done to get Ubuntu onto Becta's list of recommended software for schools
in the UK. I'd be writing articles for various educational trade
joutnals in the US touting the benefits of Edubuntu. I'd be on the phone
to several very large online home schooling communities here in the US
that provide curricula to home schoolers about Edubuntu. And talking to
the LoCos that are located near those communities about putting together
a demo for those homeschool sites.

But I do not have that authority, No one person on this team does. And
no one person on this team can do that kind of marketing campaign alone.
It takes a team. A team with leadership. A team wjere everyone has a
role and understands that role. Any team, whether it is a team of
volunteers or a team of athletes, cannot function effectively without
leadership. To think that we can do effective marketing without
leadership and structure is. to repeat myself, quite naive and will
result in this team accomplishing nothing but lots of conversation.

I apologize if this offends anyone, but like I said, this situation is
very frustrating. The potential of what we could do as a team - an
organized team - is staggering. And, personally, I am itching to get it
going. 

Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread Rubén Hubuntu
Hi John, and everyone in the list...

Answering between the lines.

On Mon, Jun 9, 2008 at 3:52 PM, John Botscharow [EMAIL PROTECTED]
wrote:

  I'd be talking to LoCos like the UK LoCo about what needs to be
 done to get Ubuntu onto Becta's list of recommended software for schools
 in the UK. I'd be writing articles for various educational trade
 joutnals in the US touting the benefits of Edubuntu. I'd be on the phone
 to several very large online home schooling communities here in the US
 that provide curricula to home schoolers about Edubuntu. And talking to
 the LoCos that are located near those communities about putting together
 a demo for those homeschool sites.


There is nothing stopping anyone from starting or doing whatever they
believe is important. Around here things work that way: Get down to the
wiki, e-mail other people doing the same. Organize the available resources
in a per-mini-project basis. Get your work done!



 But I do not have that authority, No one person on this team does. And
 no one person on this team can do that kind of marketing campaign alone.
 It takes a team. A team with leadership. A team wjere everyone has a
 role and understands that role. Any team, whether it is a team of
 volunteers or a team of athletes, cannot function effectively without
 leadership. To think that we can do effective marketing without
 leadership and structure is. to repeat myself, quite naive and will
 result in this team accomplishing nothing but lots of conversation.


True, to a certain extend. I believe people with a leading role in this
community understand the need of action and dialogue combined. This, as I
mentioned earlier, is best described in the: Leadership Code of Conduct:

http://www.ubuntu.com/community/leadership-conduct



 I apologize if this offends anyone, but like I said, this situation is
 very frustrating. The potential of what we could do as a team - an
 organized team - is staggering. And, personally, I am itching to get it
 going. We can literally rock the world with this! :=)


John, I truly believe you are a wonderful resource to this community and
your insight, experience and depth in marketing generally combined with
other peoples experiences as well is undoubtly part of what we need as a
team, but not everything.

Bare with us, please. We are all used to a methodology and workflow and try
equally to adapt to everyone else's. But in the end we all scratch the itch
that matters most to ourselves, the idea of this team is to see which of
those itches are common and can be syncronized. That's all, we just need
management... But management must be understood within the boundaries of the
community and its members.

I feel inspiration rather than frustration in this ubuntu-marketing
evolution cycle. I believe we should stay focused and rather be positive in
every single way we can, and point out constructively tyhings that are not
progressing.

But again... I have read this list for a long time and never saw the need to
act, as I never saw real traction in the project (no offence anyone). I
believe that this cycle in the projects history is going to change that.

Let's make that become a reality and work out the technicalities one by one.


 - --
 Peace!

 John



Cheers!

Rubén - Hubuntu
https://launchpad.net/~huayra
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

On Mon, 9 Jun 2008 09:56:02 -0500
John Vilsack [EMAIL PROTECTED] wrote:

 The different extremes being voiced seem to be, Ubuntu Community
 Marketing will fail without leadership as it has before and
 Leadership in FLOSS will kill individual initiative.  Why can't we
 think in terms of grey versus black or white?

I disagree here, John. The difference here is do it now ot let it happen on 
its own/
 
 Yes, leadership naturally separates itself from the pack to assume
 roles of responsibility and with that comes the personal feeling of
 success or accomplishment.  But how many open source projects fork at
 the first lack of consensus?  If open source directives are truly
 free, then you are always going to have opinions that disagree
 regardless of how loud they might be.

Leadership rose, like cream, to the top at the meeting - the people that showed 
up - but then do it later set in.
 
 Ubuntu allows for anyone to contribute and that holds true for us as
 well as it does for every other aspect of the project.  Like the
 core-developers team, a proposed core-marketing team would help
 determine our priorities, oversee tools and repositories to ensure
 that new contributions are added regularly to our distribution and
 be there to report back to the group instead of expecting everyone to
 listen to a cacophony of minutiae concerning each task.

I agree and it should have happened at the meeting - the core marketing team 
was there. See above comment. 
 
 I still firmly believe that each change in direction, each major
 undertaking should seek consensus from the group.  Each new person
 joining our team should always have the freedom to do as much (or as
 little) as they want in whatever areas that they want.  All leaders
 should be responsible for making the things that we need the most
 help with more visible to those new users, so they can come in and
 make an immediate impact because they have direction and know what
 needs to be done.

As I have said earlier, consensus is a nice idea. but sometimes, and the 
meeting was one, you have to take the bull by the horns. We didn't and I fear 
we will pay for that omission before all is said and done.
 
 PS:  I think it would be remiss for us to begin listing off C.V.s and
 historic accomplishments as a means to justify our opinions.  Some of
 the smartest people I have met in my life, and some of the ones who
 have made grand contributions throughout history have done so by
 taking their first steps.  We should judge based on initiative and
 talent, not bullet points.

If it is done for self-aggrandizement, I agree. But in the context of what Onno 
and I were discussing - the fact that our different backgrounds make for 
different perceptional frameworks, I think it was not only appropriate, but 
necessary. 


- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread alan c
John Botscharow wrote:

[...]

 That is EXACTLY how I see the leadership role of the team. 


What concerns
 me is the leadership within the team. We cannot lead Ubuntu marketing
 until we have some leadership of our own to keep us on track and moving
 forward.

I believe we can.
I do not need someone to tell me how to move forward or where to, 
although other may want that for themselves.

It is useful if minds and motives and directions are alike. A leader 
is hardly going to change that.

The meeting was arranged, and took place without an elected leader. 
People attended because they wanted to, not because someone told them 
to. Someone had to arrange it, that is not necessarily a job of a 
leader. It is the job of whoever is good at doing the organising and 
communicating about it.

If this group has a number of active participants, then  they form a 
de facto 'steering' or if you like 'leadership' group. This has its 
own leadership, and it is the sort that is self powering.

Is an elected leader going to ask (you) to stop doing something you 
are keen to do? Are they going to urge you to do more of something you 
are already keen to do? Exactly how would an elected leader operate, 
and for what benefit?

I have doubts about the real value of an elected leader in such a 
group as this. However I have no doubts at all about the value of 
leadership itself, and leadership activities. When these appear, and I 
like them, I will react positively, election or not.

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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread alan c
John Botscharow wrote:
 -BEGIN PGP SIGNED MESSAGE-
 Hash: SHA1
 
 On Mon, 09 Jun 2008 19:03:25 +0100
 alan c [EMAIL PROTECTED] wrote:
 
 Alan,
 
 You, I guess, are what we in the colonies like to call a lone wolf.
 You are, and this is not a criticism but merely a statement of fact,
 not a team player, and that is fine.

It is an incorrect statement. I can be a teamplayer - see how long I 
have been here. I can be a leader I can be a follower. I can also do 
whatever is necessary - without an elected leader. My point is that 
such a thing is not essential.

[...]

 The meeting was arranged, and took place without an elected leader. 
 People attended because they wanted to, not because someone told them 
 to. Someone had to arrange it, that is not necessarily a job of a 
 leader. It is the job of whoever is good at doing the organising and 
 communicating about it.
  
 Yes, no one was elected, but without Onno's leadership at the meeting,
 we would not have gotten anything done. I do agree we do not
 necessarily need elected leaders. But if the leadership is
 self-selected, as cream rising to the top - which I feel it did at the
 meeting - that leadership has to publicly accept that responsibility,
 which is what should have happened at the meeting, but did not. Had
 that happened - had we all agreed to serve as the core marketing group
 - - until we get killed or the team finds someone better to paraphrase
 one of my favorite movie lines, we'd not be having this discussion.

Do we need a leader to suggest this line of discussion is not very 
fruitful?

 Instead we'd be discussing concrete actionable projects that need to be
 done to help people like you and the LoCos do a better job of marketing
 Ubuntu0 

Such projects can be named without further discussion, surely?

Lobby educators, media, Congress, etc, etc
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread alan c
John Botscharow wrote:
[...]
To think that we can do effective marketing without
 leadership and structure is. to repeat myself, quite naive and will
 result in this team accomplishing nothing but lots of conversation.

I have been doing effective marketing without an elected leader in 
this team, so you see I do not have the same view.

I note there is a difference between acts of leadership and an elected 
leader. Do you have in mind that part of the future structure here 
would include an elected leader?

Without an elected leader here I have been in touch with canonical on 
occasions and used resources lent by them at my request. If I can do 
such things, then so can you John or anyone else, it does not 'need' 
an elected leader, and I will not stop doing what I want to do until 
we have one, and I find it hard to imagine what advantage I would see 
from an elected leader. There may even be disadvantages.

Suppose John that you were the elected leader? What advantage would 
there be? Why could you not state your views now without being 
elected, and If I am inspired by them I would follow. You do not need 
to be elected unless you want to use a level of coercion to be invoked.

 I apologize if this offends anyone, but like I said, this situation is
 very frustrating.

It does not offend me, I understand your frustration. I urge you to 
consider that you have a great deal of power at your disposal as an 
active member of this list, whether or not you see an elected leader 
emerge.

I put a question - how far would you follow a leader if there was a 
directive with which you disagreed? I would follow a little way, but 
not very far. I believe, I know, that aspects of leadership can 
emerge, without a situation of formal election.

I am in favour of the marketing team getting organised, starting with 
objectives, then moving to achieve the objectives. I do not find the 
idea of an elected leader in this type of group a compelling one.
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1


Alan,

Whether the leadership is done through natural selection or election is
not really the point. The point is that there is no leadership AT ALL.
None that is recognized as such by the team or the greater Ubuntu
community. 

And as for your marketing efforts, they may have been
effective for you at the very narrow level that you choose to market
at. but would they be effective at a more global level Say with
getting on Becta's list 

Also, effective is a matter of perspective. I do not know exactly who
you marketed to or what you accomplished, so I reserve commenting on
the effectiveness of what you did. But, unless you were able to convert
a large number of Windows users to Ubuntu, from the global perspective
of Bug #1, your efforts were very limited in their effectiveness. The
purpose of marketing is to make the sale. and for Ubuntu marketing, our
effectiveness needs to be measured in the number of converts we make.
Making converts is our sale! We are not making enough sales

And don't say that is not something that the marketing team should be
involved in. because it is. We need to be involved in EVERY level of
Ubuntu marketing. This is directly related to my comments about a shift
to a more global perspective on this team.

I'm curious about something. Why did you not register any of your
marketing efforts as a team project? No one who is part of this team
should have to go it alone. But we cannot work as a team if no one
communicates what they are doing with the rest of the team or the rest
of the Ubuntu community. That is, IMHO, what being part of a team is
all about.


- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread Onno Benschop
On 10/06/08 01:58, John Botscharow wrote:
 Leadership rose, like cream, to the top at the meeting - the people
 that showed up - but then do it later set in.
I think you do yourself and the team a great disservice with the second
part of this comment.

I think that the flurry of emails generated on this topic of leadership
is evidence that this is not a simple issue and that great philosophical
gaps exist in methodology.

I think that you misunderstand and under appreciate the respect the team
has for your contributions, though personally, I think religion is not
helping your argument and it puts me off.

I think that you have a fundamental obstacle to overcome, one where you
understand that If you do unto others as you would like done to you.
and you build contributions built on that, you will be listened to,
evaluated, commented upon and respected. Your initial FCM submission was
a great example of this. I strongly urge you to take into account the
feedback you received and publish a new draft. I personally will commit
to reading it and commenting upon it, but you should realise that there
is no requirement for me, or any other team member to do so.

It was with the foreknowledge that the discussion we are having today,
or rather, since the meeting, that I wrote during the meeting these words:

[TOPIC] Team Structure
Onto the Team Structure. This item is quite large and I've left it
until now because we needed to understand a little about who we are
and what we do.
In order to determine the structure, we have several proposals that
include a number of roles and titles.
While for some that provides a handy reference, others feel that
such things impose too much of a Chiefs and Indians division.
Comments?


I confess that I underestimated the level of passion the various
proponents brought to the discussion.


-- 
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Connected via Optus B3 at S31°54'06 - E115°50'39 (Yokine, WA)
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|?..EBCDIC for Onno..
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread Onno Benschop
On 09/06/08 20:50, Pierre Vorhagen wrote:
 [..] we discussed
 a lot on IRC, we are waiting for Onno to report it on the Wiki (no
 stress of course, didn't want to say that at all ;-) and let members
 that were not on IRC comment it, to see how we go along. Then we will
 move on.

Bruno and I are working on it. It's a big job that comprises two and a
half hours of transcript that needs to be summarised in a fair and
balanced way. The logs are available now if you wish to read the raw
transcript:

* http://irclogs.ubuntu.com/2008/06/07/%23ubuntu-meeting.html
* http://irclogs.ubuntu.com/2008/06/08/%23ubuntu-meeting.html


Or if you prefer raw text:

* http://irclogs.ubuntu.com/2008/06/07/%23ubuntu-meeting.txt
* http://irclogs.ubuntu.com/2008/06/08/%23ubuntu-meeting.txt



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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

On Tue, 10 Jun 2008 08:03:33 +0800
Onno Benschop [EMAIL PROTECTED] wrote:

 On 09/06/08 18:23, John Botscharow wrote:
 
  RE: IRC Chat issues

 
  John
 Have you considered or tried speech generation?

I have used voice chat on other chat programs, but not in Linux. Not
sure how to set it up and it would only work if everyone in the room
used it :o) That's probably asking a bit much.
 
 As for large group dynamics, I disagree. #ubuntu is a huge room with
 1200 people where people are being helped all the time. Not all
 questions are answered, but if you help before you ask and ask
 appropriate questions, you have a great chance of being assisted.
 
 There are meeting methods where all speakers in IRC are muted and only
 the chair can allow people to talk, but it completely stifles the flow
 of discussion. The great thing about IRC is that each voice is as loud
 as every other voice, that means that you can all sit around a large
 round table and hear all the things being said, rather than only hear
 the few people near to you or loud enough.
 
1200 people all typing at the same time!? That's scares the daylights
out of me. LOL I think I'll stick to lists for technical help LOL

- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction,

2008-06-09 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

On Tue, 10 Jun 2008 08:24:13 +0800
Onno Benschop [EMAIL PROTECTED] wrote:

 
 I think that the flurry of emails generated on this topic of
 leadership is evidence that this is not a simple issue and that great
 philosophical gaps exist in methodology.

OR had we taken the bull by the horns, the activity would never have
happened.
 
 I think that you misunderstand and under appreciate the respect the
 team has for your contributions, though personally, I think religion
 is not helping your argument and it puts me off.

Not at all and I do appreciate that, but to me, it is a contribution I
wish I did not need to make. :-) I would rather make my contributions
in other areas, which will have to wait until after we get this issue
resolved.
 
 I think that you have a fundamental obstacle to overcome, one where
 you understand that If you do unto others as you would like done to
 you. and you build contributions built on that, you will be listened
 to, evaluated, commented upon and respected. Your initial FCM
 submission was a great example of this. I strongly urge you to take
 into account the feedback you received and publish a new draft. I
 personally will commit to reading it and commenting upon it, but you
 should realise that there is no requirement for me, or any other team
 member to do so.

I am aware of all that, and in the same vein, there is no requirement
for me to even post it here. I did that because of my respect for the
people in this group. What I wrote was my opinion, and that has not
changed substantially. I will take your suggestion into consideration,
but I am not promising anything. I am a firm believer in the right of
free speech, yours, mine and everyone else's and in our right to agree
to disagree. So let's agree to disagree and leave it there for now.

As for making contributions to this team that are commensurate with my
abilities, well, I am a writer, and have written a lot - several
hundred - articles on marketing theory and how-tos which I am adding to
my personal wiki. I had hoped to put them in the team wiki as
resources, but given the feedback I got - most of it negative - I
decided to put it on my personal wiki. Anyone who wants to come read
them is most welcome and I will gladly answer any questions or comments
about them. Feel free to contact me personally - just use a pgp
signature or I might think your message is spam, if I do not recognize
your name. 

I am going back to not talking on here on this subject any more.
I've said my piece and feel no further need to repeat myself. 
 

 I confess that I underestimated the level of passion the various
 proponents brought to the discussion.

Passion is an important element of marketing, as the early Mac
evangelists proved. It was their passion that drove the Mac marketing
campaign. And if we are to even begin to complete with Windows and
their hired guns, we will need a whole lot more passion than you've
seen on this list. A whole lot more. 


- -- 
Peace!

John
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]

2008-06-08 Thread Dean Sas
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

John Botscharow wrote:
 Sorry, I sent this from the wrong address.
 
  Original Message 
 Subject: FCN submission - your reaction, please
 Date: Sat, 07 Jun 2008 21:49:18 -0500
 From: John Botscharow [EMAIL PROTECTED]
 To: ubuntu-marketing ubuntu-marketing@lists.ubuntu.com
 
 
 What follows is an article - rough draft which I just wrote as a
 possible submission to FCM as a My Opinion piece. Since it was
 inspired by the marketing team meeting earlier this evening my time),
 I'd appreciate your opinion and comments before I submit it. Excuse any
 typos as I have not yet proofed it. My eyes are too tired. Time for my
 drops and an hour or two in a dark room. I'll cgeck back later to see if
 anyone comments and to see what else is going on here.

What is FCM?
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Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]

2008-06-08 Thread Onno Benschop
John,

This message is being sent to the list because I believe in open
communication - even though some of the content is specifically for you.

Your article is a very interesting take on your participation with
Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought
out content I thank you.

You raise some interesting points about perceptions and reality.

I am mindful of your visual impairment, but I recall a fellow list
member, in another list I moderate, who has to hunt for each character,
one-at-a-time, to produce his contributions. I had been reading his
emails for years before he told me of his circumstance - only as way of
apology for sending an email to the wrong address. I suppose what I'm
trying to say is that I understand what you're writing, but not how it
would stop you from contributing. If you have specific issues that need
software support that you are not able to overcome, then please let me
know and I'll attempt to assist you where I can.

Your comments about group dynamics and email are interesting because my
view is not even close to yours.

I've been using email as my primary communications medium since I came
on-line in 1990. That's 18 years of email. I never stopped using it, nor
did the people who build and maintain Ubuntu. I'm sorry that the Windows
experience has caused you to steer away from email, but then, the rest
of the world just continued to use it. I realise that this may sound
factious, since there are more Windows users than Linux users today, but
for me the reality is that Windows didn't provide me with the user
experience I expected, so I changed, and kept using email.

Another way to look at this highlights just how far we are apart in our
experiences.

Over the weekend I was having dinner with a doctor and her husband. Her
computing experience is one of disaster and confusion. She hates the
things, is required by her medical centre to use them and describes how
she cannot access information within her system and she speaks fondly of
paper files and reports. She is about a decade away from retirement and
she resents that she cannot provide the health care that she wants to
give to her patients. I spent an hour explaining that her problem was
solvable with open standards and government regulation that mandated
those standards. I told her of how I manage many Gigabytes of data each
month - that is find, organise and store widely diverse information - as
part of my day-to-day work life. I understand that she has a training
issue, and that there is an aspect that relates to her profession, but
fundamentally her computing experience is poor.

Should this team market to her? Probably.

Does this team have the resources to market to her? Sure.

To her colleagues in Perth, Western Australia? Probably.

To the world? Probably not.

To all the professions across the world? Absolutely not.


So, yes, Ubuntu needs to be marketed to the world, but there is
absolutely no way that we can do it ourselves, here, within this team.

Do I share your frustration that we cannot just get up and market this
thing to everyone? Not any more.

The reason I'm not frustrated about it, is because I look at this from a
system perspective. We are building a system that makes it possible,
using volunteers and community members to harness their energy to do the
marketing that they want to. Personally I market Ubuntu most days. Not
actively go out and do letterbox drops, or advertising, or seminars, but
just in talking to people about Ubuntu, about OpenSource, standards and
other things that cause people to have a frustrating Windows experience.

So, yes, to actively participate in this community you need some skills.
We welcome you with open arms, we try to introduce new skills to you as
we go and we try to support you as time goes by. Is it hard - sure. Is
it frustrating - sure. Is it rewarding?

Answer me this.

If you were a Windows user, where is your community that helps you,
fixes software for you, gives you free advice and a place to share your
concerns and ideas, central resources to manage your machine and
community representation across many countries of the world, where you
can talk to people in Mexico, Denmark and Australia, just by hitting the
send button on your email client?


So, please do not feel disheartened, rather feel encouraged that we take
note of your contributions and consider them together with the
contributions from other team members.

-- 
Onno Benschop

Connected via Optus B3 at S31°54'06 - E115°50'39 (Yokine, WA)
--
()/)/)()..ASCII for Onno..
|?..EBCDIC for Onno..
--- -. -. ---   ..Morse for Onno..

ITmaze   -   ABN: 56 178 057 063   -  ph: 04 1219    -  
[EMAIL PROTECTED]



-- 
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ubuntu-marketing@lists.ubuntu.com
Modify settings or unsubscribe at: 
https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing


Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]

2008-06-08 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1

Onno Benschop wrote:
 John,
 
 This message is being sent to the list because I believe in open
 communication - even though some of the content is specifically for you.
 
 Your article is a very interesting take on your participation with
 Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought
 out content I thank you.
 
 You raise some interesting points about perceptions and reality.
 
 I am mindful of your visual impairment, but I recall a fellow list
 member, in another list I moderate, who has to hunt for each character,
 one-at-a-time, to produce his contributions. I had been reading his
 emails for years before he told me of his circumstance - only as way of
 apology for sending an email to the wrong address. I suppose what I'm
 trying to say is that I understand what you're writing, but not how it
 would stop you from contributing. If you have specific issues that need
 software support that you are not able to overcome, then please let me
 know and I'll attempt to assist you where I can.
 
 Your comments about group dynamics and email are interesting because my
 view is not even close to yours.
 
 I've been using email as my primary communications medium since I came
 on-line in 1990. That's 18 years of email. I never stopped using it, nor
 did the people who build and maintain Ubuntu. I'm sorry that the Windows
 experience has caused you to steer away from email, but then, the rest
 of the world just continued to use it. I realise that this may sound
 factious, since there are more Windows users than Linux users today, but
 for me the reality is that Windows didn't provide me with the user
 experience I expected, so I changed, and kept using email.
 
 Another way to look at this highlights just how far we are apart in our
 experiences.
 
 Over the weekend I was having dinner with a doctor and her husband. Her
 computing experience is one of disaster and confusion. She hates the
 things, is required by her medical centre to use them and describes how
 she cannot access information within her system and she speaks fondly of
 paper files and reports. She is about a decade away from retirement and
 she resents that she cannot provide the health care that she wants to
 give to her patients. I spent an hour explaining that her problem was
 solvable with open standards and government regulation that mandated
 those standards. I told her of how I manage many Gigabytes of data each
 month - that is find, organise and store widely diverse information - as
 part of my day-to-day work life. I understand that she has a training
 issue, and that there is an aspect that relates to her profession, but
 fundamentally her computing experience is poor.
 
 Should this team market to her? Probably.
 
 Does this team have the resources to market to her? Sure.
 
 To her colleagues in Perth, Western Australia? Probably.
 
 To the world? Probably not.
 
 To all the professions across the world? Absolutely not.
 
 
 So, yes, Ubuntu needs to be marketed to the world, but there is
 absolutely no way that we can do it ourselves, here, within this team.
 
 Do I share your frustration that we cannot just get up and market this
 thing to everyone? Not any more.
 
 The reason I'm not frustrated about it, is because I look at this from a
 system perspective. We are building a system that makes it possible,
 using volunteers and community members to harness their energy to do the
 marketing that they want to. Personally I market Ubuntu most days. Not
 actively go out and do letterbox drops, or advertising, or seminars, but
 just in talking to people about Ubuntu, about OpenSource, standards and
 other things that cause people to have a frustrating Windows experience.
 
 So, yes, to actively participate in this community you need some skills.
 We welcome you with open arms, we try to introduce new skills to you as
 we go and we try to support you as time goes by. Is it hard - sure. Is
 it frustrating - sure. Is it rewarding?
 
 Answer me this.
 
 If you were a Windows user, where is your community that helps you,
 fixes software for you, gives you free advice and a place to share your
 concerns and ideas, central resources to manage your machine and
 community representation across many countries of the world, where you
 can talk to people in Mexico, Denmark and Australia, just by hitting the
 send button on your email client?
 
 
 So, please do not feel disheartened, rather feel encouraged that we take
 note of your contributions and consider them together with the
 contributions from other team members.
 
Onno Benschop wrote:

My responses are interspersed below with relevant quotes from Onno's message

 This message is being sent to the list because I believe in open
 communication - even though some of the content is specifically for you.

That is the reason I posted the article to the list, and I was really
hoping you would reply.

 Your article is a very 

Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]

2008-06-08 Thread John Botscharow
-BEGIN PGP SIGNED MESSAGE-
Hash: SHA1



It seems I sent the email I just apologized for from the wrong address,
Not my day, I guess. Here us my reply to Onno as I originally intended
it to look.bers.

Onno Benschop wrote:

My responses are interspersed below with relevant quotes from Onno's message

 This message is being sent to the list because I believe in open
 communication - even though some of the content is specifically for you.

That is the reason I posted the article to the list, and I was really
hoping you would reply.

 Your article is a very interesting take on your participation with
 Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought
 out content I thank you.

To complete the social amenities, you are most welcome and I appreciate
the effort you put into your reply

 You raise some interesting points about perceptions and reality.

Yes, I believe that the main issue with this team is one of perception,
or to be more exact, the group's self-perception. IMHO. it needs to
change its perception about what marketing is, which will then change
how it perceives itself, which, in turn, will change its reality. For
the sake of brevity, I will not get into the changes in perception that
need to be made in detail here. Rather I will write a separate message
and post it here in a day or two. I am still working out my ideas in my
head before committing them to paper.

 I am mindful of your visual.. If you have specific issues that need
 software support that you are not able to overcome, then please let me
 know and I'll attempt to assist you where I can.

My main problem, visually, is not email but the IRC chat. I really had a
very hard time keeping up with the conversation because the screen
changed faster than I could read it. That is the advantage of email and
forums; they allow you to control the pace of the conversation :-) If
you can offer some technical solutions that might help me with the IRC
sessions, I would be most grateful.

 Your comments about group dynamics and email are interesting because my
 view is not even close to yours.

You are not alone in that, I suspect!

 I've been using email as my primary communications medium since I came
 on-line in 1990. ... Another way to look at this highlights just how
far we are apart in our
 experiences.

My point exactly. People like yourself who have little or no experience
with Windows have very different perceptions of how virtually reality
works. You've probably never had to spend hundreds of dollars having
your hard drive cleaned of trojans and viruses or had to completely
replace the hard drive or even your computer because of them. I've been
there and done that as have many of the people I know who use their
computers to make a living marketing online.

It is the attempts to escape these email issues that led to the
popularity of RSS. I know, because I was an early and vociferous
advocate of direct-to-desktop marketing.


 So, yes, Ubuntu needs to be marketed to the world, but there is
 absolutely no way that we can do it ourselves, here, within this team.

I agree that it is not the responsibility of the marketing team to do
the actual marketing to the world. That should be the job of the LoCos.
They should have the tools and the authority to market Ubuntu to anyone
and everyone in their region. We market Uvubtu to the world, but divide
the world up among the LoCos.

The responsibility of the marketing team, as I see it, is to develop the
marketing tools for the LoCos to use. Everything from release party
guides to how to talk to a Windows user to how to market in general.
And, again, this requires a change in perception. We need to look beyond
the limited marketing venues being used now and design tools and
training materials to teach the LoCos to broaden their efforts. to go
after organizations like Becta or a regional school district. or your
doctor and her colleagues. We need to discuss our ideas. once they are a
bit more developed with Canonicals marketing team to see how we can
coordinate our efforts. And we need to encourage LoCos to seriously
consider some form of incorporation so they can seriously market to
entities like Becta.

But that means that the core leadership of the marketing team, at least.
needs to move out from what seems to be a somewhat provincial
perspective to a more global perspective. If this is not clear to all,
please let me know and I will develop it further.

 Do I share your frustration that we cannot just get up and market this
 thing to everyone? Not any more.

Interjecting a little humor here, with a kernel of wisdom: frustration
will kill anyone's dreams. Been there, Done that.

 The reason I'm not frustrated about it, is because I look at this from a
 system perspective. We are building a system that makes it possible,
 using volunteers and community members to harness their energy to do the
 marketing that they want to. Personally I market Ubuntu most days. Not
 

Re: [ubuntu-marketing] [Fwd: FCN submission - your reaction, please]]

2008-06-08 Thread Bruno Barrera Yever
I have to disagree. Even though the meeting did not decide a leader,
or any kind of leadership role, the marketing team can still survive
and progress. The use of SU was decided, and to post the future
content of SU in the wiki was also decided. Improvements for the wiki
were also decided. The marketing team itself was defined to some
extent, which imho is a great improvement. Also, the meeting was
getting way too long, and the team structure is something that has to
be extensively discussed.

I would, rather then get frustrated, be satisfied, that the meeting
actually served a purpose and was not just 3 hours of talking for
nothing.

On Sun, Jun 8, 2008 at 10:15 PM, John Botscharow [EMAIL PROTECTED] wrote:
 -BEGIN PGP SIGNED MESSAGE-
 Hash: SHA1



 It seems I sent the email I just apologized for from the wrong address,
 Not my day, I guess. Here us my reply to Onno as I originally intended
 it to look.bers.

 Onno Benschop wrote:

 My responses are interspersed below with relevant quotes from Onno's message

 This message is being sent to the list because I believe in open
 communication - even though some of the content is specifically for you.

 That is the reason I posted the article to the list, and I was really
 hoping you would reply.

 Your article is a very interesting take on your participation with
 Ubuntu and the Ubuntu-Marketing team and for it's thorough and thought
 out content I thank you.

 To complete the social amenities, you are most welcome and I appreciate
 the effort you put into your reply

 You raise some interesting points about perceptions and reality.

 Yes, I believe that the main issue with this team is one of perception,
 or to be more exact, the group's self-perception. IMHO. it needs to
 change its perception about what marketing is, which will then change
 how it perceives itself, which, in turn, will change its reality. For
 the sake of brevity, I will not get into the changes in perception that
 need to be made in detail here. Rather I will write a separate message
 and post it here in a day or two. I am still working out my ideas in my
 head before committing them to paper.

 I am mindful of your visual.. If you have specific issues that need
 software support that you are not able to overcome, then please let me
 know and I'll attempt to assist you where I can.

 My main problem, visually, is not email but the IRC chat. I really had a
 very hard time keeping up with the conversation because the screen
 changed faster than I could read it. That is the advantage of email and
 forums; they allow you to control the pace of the conversation :-) If
 you can offer some technical solutions that might help me with the IRC
 sessions, I would be most grateful.

 Your comments about group dynamics and email are interesting because my
 view is not even close to yours.

 You are not alone in that, I suspect!

 I've been using email as my primary communications medium since I came
 on-line in 1990. ... Another way to look at this highlights just how
 far we are apart in our
 experiences.

 My point exactly. People like yourself who have little or no experience
 with Windows have very different perceptions of how virtually reality
 works. You've probably never had to spend hundreds of dollars having
 your hard drive cleaned of trojans and viruses or had to completely
 replace the hard drive or even your computer because of them. I've been
 there and done that as have many of the people I know who use their
 computers to make a living marketing online.

 It is the attempts to escape these email issues that led to the
 popularity of RSS. I know, because I was an early and vociferous
 advocate of direct-to-desktop marketing.


 So, yes, Ubuntu needs to be marketed to the world, but there is
 absolutely no way that we can do it ourselves, here, within this team.

 I agree that it is not the responsibility of the marketing team to do
 the actual marketing to the world. That should be the job of the LoCos.
 They should have the tools and the authority to market Ubuntu to anyone
 and everyone in their region. We market Uvubtu to the world, but divide
 the world up among the LoCos.

 The responsibility of the marketing team, as I see it, is to develop the
 marketing tools for the LoCos to use. Everything from release party
 guides to how to talk to a Windows user to how to market in general.
 And, again, this requires a change in perception. We need to look beyond
 the limited marketing venues being used now and design tools and
 training materials to teach the LoCos to broaden their efforts. to go
 after organizations like Becta or a regional school district. or your
 doctor and her colleagues. We need to discuss our ideas. once they are a
 bit more developed with Canonicals marketing team to see how we can
 coordinate our efforts. And we need to encourage LoCos to seriously
 consider some form of incorporation so they can seriously market to
 entities like Becta.

 But that