----- Original Message -----

> On Jan 8, 2014, at 3:59 PM, John Gruen wrote:

> > > Why do they need to click the button to start syncing? This seems like a
> > 
> 

> > > strange hurdle that current-sync doesn't have. Is it related to
> > > maintaining
> > 
> 

> > > a distinction between "Firefox account" and "sync"?
> > 
> 

> > The concept of the door hanger comes from user testing where ppl wanted
> > data-type election prior to syncing. We give users the ability to customize
> > off the doorhanger (by routing them to sync preferences) or to just start.
> 

> If we sync immediately (one fewer click) but doorhanger the "Customize your
> Data Options" invitation do we substantially accomplish the same goal
> (while, presumably, increasing conversion)?

The doorhanger does seem a little weak. Why wouldn't we put this data option 
choice sooner in the flow? 

Is it because we want people to think they are setting up an Account and not a 
Sync tool? They are setting up both, but we keep the Sync part a bit quiet 
during the creation process. 
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