I had no idea. Sounds like these folks never left high school, which is quite telling.
--- In AsburyPark@yahoogroups.com, lightgrw <[EMAIL PROTECTED]> wrote: > > Well, I think I can speak from experience here (as the publisher and > owner of Upstage Magazine for its first four years) -- there is FAR too > much politics around here regarding the venues and where they > advertise. My publication had an audience that was well within many of > the city magazines throughout the country. We also placed our copies > free in music-related towns from Asbury Park to New Brunswick (far > enough to reach a good number of people, but all within a 40 mile > radius, so people could go from show to show) and our online audience > had numbers that rivaled or surpassed the entertainment sections of the > major papers. So, we had a good readership and the numbers people > should have been interested in. > > What I found is that there were venues that absolutely would not > advertise because their friend owned a different paper, venues that > continued to look towards the daily paper to reach an audience of under > 25 year olds that were no longer turning to daily papers, and those who > simply didn't advertise nearly in the same manner as venues around the > country do. > > This is a very strange area. Elsewhere, venues would feel the need to > advertise in EVERY city/entertainment paper. Around here, they don't. > I never understood it and it almost drove me crazy for a few years. > That's why I got out of the business. > > sandpiper15 wrote: > > > > > > --- In AsburyPark@yahoogroups.com, "oakdorf" <oakdorf@> wrote: > > > > > > > > How many ads are now taken out in print? And who reads them? Does an > > > 18 year old or 21 year old read the Press (paper) or App.com (if you > > > can find the entertainment section). What's the actual readership of > > > the TRi-City? > > > > This is pretty much what I was talking about here. > > <http://groups.yahoo.com/group/AsburyPark/message/38386> > > > > Go to any college campus in or around Boston and half the students > > will have a copy of the Phoenix with them - and not for the articles. > > They go straight to the middle and scan the ads to find out who's > > playing the Avalon, the Orpheum, Great Scott, The Paradise, etc. Same > > thing with the Voice in New York and the ads for the Bowery, > > Hammerstein, Highline, Northsix, etc. The difference is those papers > > are free, with commensurate circulation numbers that attract enough > > advertisers to keep them afloat. The Press, meanwhile, charges 50 > > cents /and /looks like a dull industry newsletter. Why /would/ an 18 > > to 21 year-old feel compelled to read it. > > > > > ------------------------------------ Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/AsburyPark/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/AsburyPark/join (Yahoo! ID required) <*> To change settings via email: mailto:[EMAIL PROTECTED] mailto:[EMAIL PROTECTED] <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
