--- In AsburyPark@yahoogroups.com, "oakdorf" <[EMAIL PROTECTED]> wrote: >
> How many ads are now taken out in print? And who reads them? Does an > 18 year old or 21 year old read the Press (paper) or App.com (if you > can find the entertainment section). What's the actual readership of > the TRi-City? This is pretty much what I was talking about here. <http://groups.yahoo.com/group/AsburyPark/message/38386> Go to any college campus in or around Boston and half the students will have a copy of the Phoenix with them - and not for the articles. They go straight to the middle and scan the ads to find out who's playing the Avalon, the Orpheum, Great Scott, The Paradise, etc. Same thing with the Voice in New York and the ads for the Bowery, Hammerstein, Highline, Northsix, etc. The difference is those papers are free, with commensurate circulation numbers that attract enough advertisers to keep them afloat. The Press, meanwhile, charges 50 cents and looks like a dull industry newsletter. Why would an 18 to 21 year-old feel compelled to read it.
