Well, I think I can speak from experience here (as the publisher and owner of Upstage Magazine for its first four years) -- there is FAR too much politics around here regarding the venues and where they advertise. My publication had an audience that was well within many of the city magazines throughout the country. We also placed our copies free in music-related towns from Asbury Park to New Brunswick (far enough to reach a good number of people, but all within a 40 mile radius, so people could go from show to show) and our online audience had numbers that rivaled or surpassed the entertainment sections of the major papers. So, we had a good readership and the numbers people should have been interested in.
What I found is that there were venues that absolutely would not advertise because their friend owned a different paper, venues that continued to look towards the daily paper to reach an audience of under 25 year olds that were no longer turning to daily papers, and those who simply didn't advertise nearly in the same manner as venues around the country do. This is a very strange area. Elsewhere, venues would feel the need to advertise in EVERY city/entertainment paper. Around here, they don't. I never understood it and it almost drove me crazy for a few years. That's why I got out of the business. sandpiper15 wrote: > > > --- In AsburyPark@yahoogroups.com, "oakdorf" <[EMAIL PROTECTED]> wrote: > > > > > How many ads are now taken out in print? And who reads them? Does an > > 18 year old or 21 year old read the Press (paper) or App.com (if you > > can find the entertainment section). What's the actual readership of > > the TRi-City? > > This is pretty much what I was talking about here. > <http://groups.yahoo.com/group/AsburyPark/message/38386> > > Go to any college campus in or around Boston and half the students > will have a copy of the Phoenix with them - and not for the articles. > They go straight to the middle and scan the ads to find out who's > playing the Avalon, the Orpheum, Great Scott, The Paradise, etc. Same > thing with the Voice in New York and the ads for the Bowery, > Hammerstein, Highline, Northsix, etc. The difference is those papers > are free, with commensurate circulation numbers that attract enough > advertisers to keep them afloat. The Press, meanwhile, charges 50 > cents /and /looks like a dull industry newsletter. Why /would/ an 18 > to 21 year-old feel compelled to read it. > > ------------------------------------ Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/AsburyPark/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/AsburyPark/join (Yahoo! ID required) <*> To change settings via email: mailto:[EMAIL PROTECTED] mailto:[EMAIL PROTECTED] <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
