> I am curious, if search engines see a sub-domain as a > sparate domain, what benefit is there of using this > method over just using a sub-domain?
None. It would be essentially the same. Erika cited links pointing back to the main site as the reason why, but it's flawed thinking. If you want to improve rankings to the main site, then it is good to have quality links back to it. However, a blog on a new domain will not have any reputation of its own to pass along with those links back to the main site. It will take quite some time to build it up as people link to the blog and it gets out of the sandbox period. Once that happens, then yes, some of the links from the blog back to the main site may be beneficial. If you're going through all that trouble for the sake of links to the main site, then just put the blog in a folder on the main domain and build the content there. The main domain has (theoretically) been around longer, is already established, and if people are going to link to the blog content it might as well contribute to the main domain directly rather than some unrelated domain name which could theoretically pass some of that "link juice" back in the future. Just get it directly instead of channeling it through another site. It all depends on your goals though. If you have a main site where you're trying to drive traffic and the blog content is related, then incorporate the blog there and integrate it into the site in a way that gets people to link both to the blog and to other pages on the site. If the blog is just for branding purposes or has content unrelated to the main site, then a sub-domain or its own domain may be better suited. For example, my own blog lives on its own domain because it's not directly related to anything else I'm doing (I mention my projects, but the blog doesn't relate specifically to any one of them). If the blog's content is exclusively related to an organization's mission, then putting it in as part of the main site would be a better choice from an SEO perspective. -Justin Scott ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology-Michael-Dinowitz/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-community/message.cfm/messageid:322534 Subscription: http://www.houseoffusion.com/groups/cf-community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-community/unsubscribe.cfm