> I am curious, if search engines see a sub-domain as a
> sparate domain, what benefit is there of using this
> method over just using a sub-domain?

None.  It would be essentially the same.  Erika cited links pointing back to
the main site as the reason why, but it's flawed thinking.  If you want to
improve rankings to the main site, then it is good to have quality links
back to it.  However, a blog on a new domain will not have any reputation of
its own to pass along with those links back to the main site.  It will take
quite some time to build it up as people link to the blog and it gets out of
the sandbox period.  Once that happens, then yes, some of the links from the
blog back to the main site may be beneficial.

If you're going through all that trouble for the sake of links to the main
site, then just put the blog in a folder on the main domain and build the
content there.  The main domain has (theoretically) been around longer, is
already established, and if people are going to link to the blog content it
might as well contribute to the main domain directly rather than some
unrelated domain name which could theoretically pass some of that "link
juice" back in the future.  Just get it directly instead of channeling it
through another site.

It all depends on your goals though.  If you have a main site where you're
trying to drive traffic and the blog content is related, then incorporate
the blog there and integrate it into the site in a way that gets people to
link both to the blog and to other pages on the site.  If the blog is just
for branding purposes or has content unrelated to the main site, then a
sub-domain or its own domain may be better suited.

For example, my own blog lives on its own domain because it's not directly
related to anything else I'm doing (I mention my projects, but the blog
doesn't relate specifically to any one of them).  If the blog's content is
exclusively related to an organization's mission, then putting it in as part
of the main site would be a better choice from an SEO perspective.


-Justin Scott



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