'Selling free software' is hard.

What a vendor 'sells' isn't open or free software.  It is services. It
is hardware.  It is integration.  It is training.  It is support.
Basically, it is time.

It is NOT software.  It can be 'glue' software they write, or 'customization'.

I worked for a company that sold VOIP PBX's based on Asterisk.  That
is what we did.  We did list the software we installed on the 'sales
receipt' as $0.00.  We also listed installation/customization/etc as
$$ amounts.

Lots of potential customers baulked.  They just 'didn't get it'.
Those that didn't were happy.

EMC2 / LinuxCNC can be 'sold' the same way.

...

>From my experience, customers want to purchase 'solutions' to their
problems.  Yes they want it 'cheap' (and folks looking for open source
software are typically 'cheap' oriented).

Customers that are cost sensitive and just want their 'solution' to
work, don't care if it is open or closed source.

If more customers understood, open source software can give them more
opportunities to get support from both paid consultants and the open
source community.  But normally they want to 'call someone' when 'they
just want it fixed'.  The open source community seems to need to
develop a relationship with someone to be able to effectively provide
support, so folks that just call when things are 'already broke' and
they are in a pinch often feel 'ignored'.  I can understand that
feeling, but I also understand the OS community perspective.

Enough pontificating.  Time for bed.

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