Gentlemen,

On Sat, Mar 17, 2012 at 6:25 AM, Mark Wendt (Contractor) <
[email protected]> wrote:

> On 3/16/2012 10:31 PM, Stuart Stevenson wrote:
> > Gentlemen,
> >    Just how do you 'market' a free item/product? The free LinuxCNC
> software
> > is not even a loss leader. The whole thing is free - all the time - even
> > the advice - even the help.
> >    Just asking.
> > thanks
> > Stuart
> >
> Stuart,
>
> Marketing is marketing, whether for profit or for non-profit.  Even if
> free, you still want to be able to "give" it away.  Like Kent mentioned,
> Case Studies and perhaps Testimonials are our "Free" advertising.
> That's the kind of stuff that needs to be in big, bold letters for folks
> looking at our stuff and wondering whether it's worth their time and
> effort to install the software, and become part of our user base.  We
> need to show them what the software can do for them, how our support
> works, and how it all benefits them.
>
In my opinion :
Marketing LinuxCNC for the purpose of giving it away is a waste of time and
resources.
The time and resources would be better spent improving and expanding
LinuxCNC.
Donating time and resources to further the development of LinuxCNC is one
way of improving the project (notice is said project not product).
Helping someone learn is a very important part of improving and expanding
LinuxCNC.
Organizing an event, producing a video or brochure to help educate people
about LinuxCNC (in my case for my own education) is a good way of
contributing.


> Otherwise, if they see no benefit, they'll say the hell with it and
> become a Mach user.
>
Mach has a valid place in the world. Many of the Mach users have no
interest in software/machine control development. Those users want a
'solution' with committed support to get a process running. Mach is perfect
for that. LinuxCNC is not perfect for that.

Helping someone understand LinuxCNC is different than marketing it to them.
A valid consultation about the comparative benefits of Mach or LinuxCNC or
another system would sometimes result in telling a prospective user that
LinuxCNC is NOT the best choice to answer their need. A paid consultant
would be required to have knowledge of Mach, LinuxCNC and other systems to
be able to properly advise the correct 'solution'.
I don't have Mach on any machines. I cannot tell you if Mach is better for
any particular process or not. I do have (or have had/used/ran) Fanuc,
Siemens, Haas, Fadal, Hurco, Moog, Heidenhain, Allen-Bradley, Mazak and
probably I have missed one or two. Each of these is a valid solution and
maybe the best solution to a particular need.

LinuxCNC is unique in that it is more capable than any of the afore
mentioned control systems and is a TRUE open source machine control
project. This means it is limited only by the grey matter between your
ears. For me, THIS is the primary attribute that is the tipping point and
for me, this is the LIMITING factor of LinuxCNC. :)

I hope my diatribe is helpful.
thanks
Stuart


> Mark
>
>
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