clap, clap, clap . .  . . . .

I second the motion.

If and when I have some free time I might knock up a quick flyer based on
these notions.
Obviously for others to add on to.

We will need some real clean shiny pictures though. Close-ups work very
well.
Are there volunteers?

j.


On Sat, Mar 17, 2012 at 7:05 AM, Jack Coats <j...@coats.org> wrote:

> I worked for a company where we did 'market open software'.
>
> We sold Asterisk based VOIP telephone PBX systems.
>
> They were 'white box' hardware (generic, nothing special) systems,
> with Linux, Asterisk, and other support software all installed,
> integrated, configured for the customers.
>
> There was NOTHING we did a customer could not have done for
> themselves.  What we were selling was our expertise, time, and our
> 'shortcut' to solutions.  They did purchase some hardware over and
> above our time as well.
>
> What companies seem to want to purchase is not 'software' and
> 'hardware'.  They want solutions.
>
> If you can sell a solution that they don't have to do anything to get
> it to work, it can be 'sold' as a high value proposition to the
> customer who needs the solution to solve their problem.
>
> ...
>
> It took me some time to realize we were not selling product ... we
> were selling solutions.
>
>
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