I worked for a company where we did 'market open software'. We sold Asterisk based VOIP telephone PBX systems.
They were 'white box' hardware (generic, nothing special) systems, with Linux, Asterisk, and other support software all installed, integrated, configured for the customers. There was NOTHING we did a customer could not have done for themselves. What we were selling was our expertise, time, and our 'shortcut' to solutions. They did purchase some hardware over and above our time as well. What companies seem to want to purchase is not 'software' and 'hardware'. They want solutions. If you can sell a solution that they don't have to do anything to get it to work, it can be 'sold' as a high value proposition to the customer who needs the solution to solve their problem. ... It took me some time to realize we were not selling product ... we were selling solutions. ------------------------------------------------------------------------------ This SF email is sponsosred by: Try Windows Azure free for 90 days Click Here http://p.sf.net/sfu/sfd2d-msazure _______________________________________________ Emc-users mailing list Emc-users@lists.sourceforge.net https://lists.sourceforge.net/lists/listinfo/emc-users
