On Saturday, March 17, 2012 09:05:00 AM Mark Wendt (Contractor) did opine:

> On 3/16/2012 10:31 PM, Stuart Stevenson wrote:
> > Gentlemen,
> > 
> >    Just how do you 'market' a free item/product? The free LinuxCNC
> >    software
> > 
> > is not even a loss leader. The whole thing is free - all the time -
> > even the advice - even the help.
> > 
> >    Just asking.
> > 
> > thanks
> > Stuart
> 
> Stuart,
> 
> Marketing is marketing, whether for profit or for non-profit.  Even if
> free, you still want to be able to "give" it away.  Like Kent mentioned,
> Case Studies and perhaps Testimonials are our "Free" advertising.
> That's the kind of stuff that needs to be in big, bold letters for folks
> looking at our stuff and wondering whether it's worth their time and
> effort to install the software, and become part of our user base.  We
> need to show them what the software can do for them, how our support
> works, and how it all benefits them.
> 
> Otherwise, if they see no benefit, they'll say the hell with it and
> become a Mach user.
> 
> Mark

While I tend to agree that we need to polish up our sales pitch and 
material, one of the things I think we need to emphasize is the level of 
support, I think it is fantastic compared to anything I've ever seen 
before, where software packages that cost $2500/month, often have bugs that 
don't get fixed till the next annual, send lots more money, update.  That 
is the usual situation at a tv station, where the software that handles 
"Traffic", is the heart and soul of the business model.

LinuxCNC with its random releases that to my knowledge have only once or 
twice not been 100% backwards compatible, has amazed me.  But I guess I'm 
getting used to the Linux way of doing things.

Take amanda, the backup program, where I have been playing the canary in 
the coal mine for the bleeding edge development versions for nearly 10 
years & running it for 14.  Only one, non-compatible update has ever taken 
place and that was at least a decade ago.  It gets broken by support 
library changes regularly, most recently by a glib-utils update, but was 
fixed in 3 days.  That rapidity of fixing things we have no control over 
means we get broken more often than an M$ product is, but we still fix it 
10x faster too.

IMO, this rapid response to problems, should be quite near the top of the 
list of advantages to choosing LinuxCNC.

Cheers, Gene
-- 
"There are four boxes to be used in defense of liberty:
 soap, ballot, jury, and ammo. Please use in that order."
-Ed Howdershelt (Author)
My web page: <http://coyoteden.dyndns-free.com:85/gene>
Credit ... is the only enduring testimonial to man's confidence in man.
                -- James Blish

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