On 22 October 2010 17:46, Godfrey DiGiorgi <gdigio...@gmail.com> wrote:
>
> I can only conjecture from the outside, but I suspect it was
> combination of several things:
>
> - I don't think Panasonic ever expected to sell a lot of the L1
> cameras. That particular camera I think was a cannon shot  across the
> water saying, "We are going to play here!" ... It was designed in
> tight collaboration with Leica on layout, functions and style pretty
> obviously. The Leica version, at a $500-600 premium price, was on the
> same order. Leica was more "testing the waters" for a FourThirds SLR
> involvement, I think. The viewfinder/shutter sub-assembly is a shared
> component with the Olympus E-330 ...
>
> - For Olympus part, I think they felt the sales of the side-winder
> bodies (the E-300 and E-330) were both disappointing, irrespective of
> the technical merits of the design, and that was largely because the
> porro-finder light pipe is simply less efficient than a pentamirror
> and especially than a large pentaprism leading to poorer viewfinder
> brightness.
>
> - Both companies follow on products used more conventional
> pentamirror/pentaprism (L10 - pentamirror, E-500 - pentaprism) and had
> conventional SLR shapes that most buyers found more appealing. By the
> time the L10 was released, Panasonic was already deep into the
> development of the Lumix G cameras and had pretty much stopped
> development on SLR technology, where Olympus with a larger footprint
> into SLRs and a big user base, had a more complex game to work through
> with pro to consumer grade customers, many of whom at the high end
> already had big investiture into their lenses and bodies.
>
> Business and technology often interact in unpredictable ways. The
> LC-1/L1 design is brilliant, the resulting camera has been a delight,
> but I think the E-5's viewfinder and other features go so far beyond
> it that I'm retiring mine now. The E-1, for sake of shared batteries,
> cables, cards, accessories, control layout, etc, is a better backup to
> the E-5 than the L1.
>
> --
> Godfrey
>   godfreydigiorgi.posterous.com

Thanks for that, Godfrey. I'd read about the sucky viewfinder on the
Porro cameras but I've never looked through one so I don't know how
bad it is. I imagine Leica decided to concentrate its efforts on
getting a digital M out to market, which makes more sense than a 4/3
camera. It is amusing that they managed to make their L1 look so much
like a rangefinder  :-)


  --M.
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