Re: [IxDA Discuss] The magic place between user research and design - tips stories

2010-02-03 Thread Daniel Szuc
Thanks ALL for the advice so far.

As you are connecting the wires (thanks Paul), are there
questions/process you apply to determine when to involve users.

For example: Have seen research where questions are asked of the
product and its users, where best practice, usability principles or
better design would have helped in the first place i.e. it was not
the right time to involve users.

So there is an important value in involving users and a value
placed on the questions you ask towards clear recommendations.

So question: what cues do you look for to determine when to involve
users as part of your user research planning? 

Does this form part of the magic?

rgds,
Dan



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Re: [IxDA Discuss] The magic place between user research and design - tips stories

2010-02-03 Thread Daniel Szuc
Thanks Richard and yes.

Think you need to be upfront and clear with the people who are
receiving and using the research that it will be delivered as
something that can be communicated clearly and is a design piece in
itself.

Think there is lots to be said for pairing a User Researcher and
Designer roles as they are complimentary skill sets. 

Some people are lucky to have both and perhaps thats another question
all together.

rgds,
Dan


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Re: [IxDA Discuss] The magic place between user research and design - tips stories

2010-02-03 Thread Daniel Szuc
Thanks Dan.

rgds,
Dan


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Re: [IxDA Discuss] The magic place between user research and design - tips stories

2010-02-02 Thread Daniel Szuc
Thanks Dan.

This is particularly interesting - Create design principles based
on what is known from research, plus the best ideas from concepting

I see this helping get more people aligned around a product framework
that may map to the UX Vision and/or how products fit together
strategically  potentially to business goals.

Have seen many, many instances, unfortunately, where Product/Design
Teams work in isolation of each other and dont have anything to link
them together resulting in a broken UX.

Be pleased to hear more about how you document and communicate design
principles.

rgds,
Dan


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Re: [IxDA Discuss] request for pointers to usability opportunities in Germany

2010-01-26 Thread Daniel Szuc
Suggest start here - http://www.uid.com/ and expect there will be a
chance to meet with other Usability companies at the UPA 2010
conference in Munich -
http://www.usabilityprofessionals.org/conference/2010/index.new.html

rgds,
Dan


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Re: [IxDA Discuss] UX in China

2010-01-22 Thread Daniel Szuc
Hi Dian:

Cool!

We have been running a UX company in Hong Kong for the last 10  
years now and be pleased to help.

Suggest there is UX activity in cities like Shanghai, Beijing and
Shenzhen as Itamar mentions.

This may also provide some perspective:

*
http://www.uxmatters.com/mt/archives/2009/08/user-friendly-2008-looking-backward-and-forward-in-china.php
(a post conference report)

*
http://www.upachina.org/userfriendly2009/en/index/index.aspx?MeetingID=1
(good place to meet with the UX community)

*
http://jeffparks.ca/index.php/show-notes/daniel-szuc-on-ux-in-china/
(a perspective)

* http://www.infodesign.com.au/uxpod (interview 34 as your scroll
down)

*
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/01/14/apop011410.DTL

rgds,
Daniel Szuc - www.apogeehk.com




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Re: [IxDA Discuss] How can I get the best out of a UX discovery workshop

2009-12-30 Thread Daniel Szuc
Thanks Melanie and looks like the workshop will provide some starter
insights as you design the journeys forward. 

Suggest and repeating, set the expectations with the people you need
to provide the journeys to i.e. people expecting results; that this
is a starting point and probably will not provide all the answers, as
expect you will need to validate post workshop.

Nice to have the opportunity to run a workshop like this :)

All the best and happy NY!

rgds,
Dan


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Re: [IxDA Discuss] Mint (ok now Intuit) CEO gets it

2009-12-12 Thread Daniel Szuc
Agree its useful to help the business.

But ... 

Suggest that you need time to understand the business well you
are either working for or consulting with. It takes time. 

Other considerations:

* Know which part of the business or product you want to focus on.
You will not be able to solve all of the issues at once

* Uncover the strategy or lack of strategy in the business (you will
be amazed at how many companies lack some sort of strategy or vision)

* Be aware that selling ROI is not for everyone.

* Be sure you have done your home work i.e. start on something that
can show a quick win before making too many statements on how you can
save a business lots of money.

A MBA might help, it may not ... knowing someone in the business who
understands the business well, can be objective but also understand
its politics and also believes in what you have to say about UX also
goes a long, long way.

rgds,
Dan


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Re: [IxDA Discuss] UX trends for big corporations

2009-10-31 Thread Daniel Szuc
Hi:

UX trends and future expectations: (lots of guess work here)

* Less outsourcing of strategic projects (keeping core business in
house)

* More effort upfront to define focus, create designs/prototypes to
test a business case and iterate without blowing big budgets first
and wasting effort

* Changes in the ways teams are structured both on paper and
physically (breaking down functional silos) and getting different
disciplines to sit next to each other and talk

* Mobile design having positive impacts on simplifying desktop
applications and enterprise

* More emphasis on customer support/call center UX (reducing the
cost center thinking)

* Focus - reducing, simplifying, rethinking technology investments
(being smarter in those investments as technology integrates further
and further into business)

* Business copying consumer UX on their internal systems e.g. I
want it to be like Google I want it to look and feel like
Facebook (and the pluses/minuses it brings)

* Increased demand for Designers who can help Management articulate
strategy and communicate that vision across the business.

* Better understanding of the social strategy both in and outside of
business and how that can help you better work together to creating
better stuff :)

Add you own ...

rgds,
Dan


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Re: [IxDA Discuss] Participant Discussion Guide

2009-10-17 Thread Daniel Szuc
Hi Erik:

Some thoughts ... 

* What do you want to find out?
* What does the Product team want to find out?
* What issues are people currently having with the product? (do you
need to confirm or question this through your research?)
* How can you explore further to see why they are not using the
service after registering?
* Are they satisfying their needs elsewhere? Where? Why?
* What do you want to do with the results?
* Who do you need to communicate the results to?

Some other ideas -
http://www.uxmatters.com/mt/archives/2009/07/finding-gold-in-your-user-research-results.php

rgds,
Dan


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Re: [IxDA Discuss] Google Wave - Very first impressions

2009-10-07 Thread Daniel Szuc
On initial looks Google Wave as a product feels disconnected from
existing Google products like Docs, mail, RSS feeds, Gtalk, calendar
and your existing Contacts List.

My question is how would this replace other ways people are already
collaborating on Google?

I do like the idea of a wave component but yet to see this play
out as a platform in its own right.

rgds,
Dan


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Re: [IxDA Discuss] Dear CEO:

2009-10-07 Thread Daniel Szuc
Also like the idea of showing and letting people talk about
experiences they love and why.

This can be a nice lead into a show and tell about example
experiences that are well crafted and well thought out.

rgds,
Dan


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Re: [IxDA Discuss] Article on Number of Usability Test Participants

2009-10-01 Thread Daniel Szuc
Hi:

Testing with a smaller number can yield useful insights and you can
reuse other portions of your budget to re-test on what you have found
out from a first round of testing. Never understood the need to see
the same problem repeat over and over again, when the monies could be
better spent prioritizing it, mapping it against a business goal and
seeing how/where to fix it.

My question is: Where does the question of statistical significance
in usability testing come from?

It seems that when we have faced this question from business, its
situations where the business:

* Is testing for the first time 
* Knows little about Usability/UX/iterative research
* Trying to win an internal battle against another team (yikes!)
* Taking the need for larger numbers of participants from other
methods like surveys or focus groups (historical)
* Dont trust the results from a Usability Test (maturity)
* Left testing too late so want to test with larger numbers to cover
their behinds (political)
* Fill in your own :)

Something always scares me a little when we are asked the
statistical significance question when the same question is not
applied to other parts of the business. Perhaps the question comes
from a lack of understanding and maturity around what we do? Be
pleased to see this question disappear forever!

Suggest by identifying where the question is coming from we may all
be better in finding ways to better inform/education the business.

Thoughts?

rgds,
Dan


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Re: [IxDA Discuss] Incentives for UI testing

2009-09-30 Thread Daniel Szuc
We generally pay cash as it seems to work best in our market and
for the domains we have worked in. 

Also, again depending on who you are recruiting, cash is a nice
substitute for a time in the participant's day that you may be
taking away from their family, friends, business etc

Not really seen the incentive impact the quality of the
participant's feedback rather if people are passionate and
interested in the domain it usually results in useful insights.

rgds,
Dan


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Re: [IxDA Discuss] Feature prioritization

2009-09-25 Thread Daniel Szuc
Thanks Martin.

Makes perfect sense.

Suggest there are also features people expect when the look at a
product and around that, expect those features to move from start to
end well without getting in the way. If you can add something that
delights them further, something not expected (like the one you
mention in the ipod), it helps.

The article referenced also triggered some thoughts around taking out
stuff that may not matter as much to the user and doing the simple
stuff really, really well first, getting the core right and then
building from there.

rgds,
Dan


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer continued...

2009-09-25 Thread Daniel Szuc
Hi Thomas:

Can you explain these a little further for me, I am not understanding
the concept of transcendence (and perhaps others who are
listenings in, perhaps painfully, may want to help out)

1) Recommendations does not mean transcendence that is exactly my
point. Transcendence is when the quality of the recommendations
transcend into the quality of the actual end product.

2) There is no process that ensures that whatever findings you have
in your UCD process will transcend into the pixels and the
programming, i.e. there is no transcendence.

Do you really need to test if your navigation makes sense for the
umpt time even though it's a bar in the top and a left menu
navigation on the left? - No you don't but this is where we may
have a misconception or mis-communication around UCD, its value and
have said along the way that users need to be brought in at the right
time and place to inform design. Again, does this mean involve or
invite the user in at every single point of delivery, maybe yes and
maybe no, but the value of user input is still high on my priority
list.

Coming full circle, companies do care at some level about their user
(as they pay the bills), how much care and how much their users are
involved varies. 

rgds,
Dan



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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-24 Thread Daniel Szuc
Hi Thomas:

I see it as not giving lip service to the user. For example, lovely
posters pinned up in the office saying things like customer
commitment with pictures of flowing rivers ;) Or your call is
important to us when clearly its NOT!

Its about a focus to say who are we designing this for and constantly
applying hard questions, without compromising the user experience,
that this will make people love the product, tell their friends about
it and commit to the brand (somewhat blindly)

So caring about the user should really resonate closely with the
organizational culture towards building great stuff. Its almost an
intangible buzz in a place that makes you want to be a part of
it.

Is it a methodology? Perhaps ... but I see it more as a constant
state of thinking.

rgds,
Dan


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-24 Thread Daniel Szuc
If you are in a business you are forced to focus on revenue and
budget not on your users.

Yes and perhaps thats the nature of business - make money, save
money, profit and hopefully along the way do good. Perhaps business
needs to change its model in a sustainable world? (but that's
another discussion) But ... Why can't a business focus on all 3? Why
are these mutually exclusive? Why not find a balance of all 3?

Suggest by pissing off your user base long enough they will be sure
to move on (unless of course they have no choice, as was the case
with mobility a few years back)

know what they want

Disagree and suggest users do know what they want, its just that they
may not always know how to articulate it. Or perhaps due to the
research approach don't feel in a position to offer the best
feedback they can (again another discussion)

Users certainly know when they have experienced a crap product or
service and in some cases have nice ideas on how to improve upon
it. Its embarrassing at times to have users tell us things that
should have been addressed by the business much earlier (again yet
another discussion) 

Thomas, out of interest - How do you think about your target users in
the work you do? 

rgds,
Dan


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer continued...

2009-09-24 Thread Daniel Szuc
Hi Thomas:

Tried hard to avoid definitions, but ... *sigh* what is your
definition of UCD?

There is no transcendence from these findings into the actual
design and implementation. - Don't agree. There are plenty of
instances where Usability Testing, as an example method, has provided
clear findings and solid recommendations towards improving the design
or in some cases completely realigning strategy or UI frameworks. 

some good developers and designers to follow that through who care
equally and who have a genuine interest in making interfaces and user
experiences that are easy to use. - Agree but still think you need
to involve users along the way. Does it have to be a pure UCD
process, maybe not, but again this is where the right balance of
focusing on user needs, knowing what research they are based on,
following best practice, listening to the business, using design
patterns (to name a few) and involving users at the right stages is
is helpful.

What bothers me even more is that it seems as if UCD ignores any
kind of accumulated knowledge and insist that every project should be
using the UCD process. - Dont think it should and what do you base
this on?

Yet the real experts where those who didn't use UCD IMHO, apple.
- Do we know this about Apple? Do we know that Apple didnt apply some
part of UCD in their process?

I dont see this a whole or nothing approach with process -  following
UCD or not following UCD, its a mix of the right approaches that make
all the difference - time, budget, culture, usability/UX/design
maturity also play a role.

They know what they want in the old paradigme but that is hardly
different than what any good interface desiger or UX knows through
the accumulated knowledge they have or by conducting reasearch into
mapping what kind of problems users are going to make. - Perhaps
but we have also seen many cases where the user articulates what they
want clearly, it confirms what we thought and it helps the business
communicate the voice of the customer to help make their case to
management.

I am all for doing user research and finding out what kind of
problems users have, but to claim that they can suggest how to solve
them is flat out wrong, how would they know? - Some do and are
becoming savvy enough to know. Part of our job is to know what
suggestions to use and not use for our user base. This includes
looking for patterns in data and finding insights that make a
difference.

Will conclude by saying that no one process solves all problems, but
think its a flaw not to involve users at some point. Does it have to
be the purist UCD approach, perhaps not ... 

For the rest, would make for a good face to face discussion at
Interaction 10 or maybe a panel? *yikes!*

Good stuff!

rgds,
Dan




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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer continued...

2009-09-24 Thread Daniel Szuc
Lets take it for one more spin around the dance floor :)

Maestro if you will ... one, two and ...

rgds,
Dan


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Re: [IxDA Discuss] Feature prioritization

2009-09-24 Thread Daniel Szuc
Thanks Robert and enjoyed this -
http://www.goodproductmanager.com/2009/09/24/product-management-is-more-than-prioritizing-features/

rgds,
Dan


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-23 Thread Daniel Szuc
You have to care about the actual product and not the process. -
Like this from Thomas Petersen and suggest you also have to also
care about the users and there are plenty of companies who
believe they do, believe they know their user or are simply not in a
position to care (due to a whole host of reasons)

Follow the user and all else will follow -
http://www.google.com/corporate/tenthings.html 

Perhaps not everyone in Google cares about the UX or great design but
having it as a top philosophy in a company that is by all accounts
predominantly Engineering driven cannot hurt the cause.

rgds,
Dan


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[IxDA Discuss] Feature prioritization

2009-09-23 Thread Daniel Szuc
Hi:

Was reading this article on The Good Enough Revolution -
http://www.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough
and this quote stood out to me:

Even so, it's easy to imagine that feature creep will one day seep
into the Flip. After all, the company recently released models that
record in HD, so why not image stabilization or a bigger LCD—or hey,
how about a touchscreen! We will always prioritize accessibility
over features, Fleming-Wood insists.

And thought this worked in well with recent discussions on the list
on Apple's product strategy.

So my questions are around prioritizing features:

* How do you it now?
* Who is involved?
* What questions do you apply when doing it?
* Is it something you can score?
* How can user research help?
* How do we move away from the features/more is better attitude?
* How do you plan to introduce features over time?

Over to the community brain ... compute :)

rgds,
Dan

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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-22 Thread Daniel Szuc
Suggest part of this is selecting a few things to do and do them well
rather than do many things badly. Apple seem to have a knack of
choosing a few things to start with and then build up from there. Its
a refreshing move away from trying to build everything under the sun.

rgds,
Dan


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Re: [IxDA Discuss] nice read: On Apple's connection with the consumer

2009-09-22 Thread Daniel Szuc
Good discussion.

Stepping slowly away from definitions for a moment, perhaps its
useful to look at the underlying thinking towards an attempt to build
a successful product. 

For example:

* What functions are being designed in the first place?
* How are we helping to prioritize these functions towards market
launch?
* Do these functions have value in the first place? How do we assess
this? Who helps assess this?
* Is the product team thinking about the user at all? Do they care?
Are they rewarded for this thinking? How is this thinking being
informed?
* How do they think about the user or re-focus on the user at various
points? (using what tools?)
* How do they get other people in the product team to all  march to
the same beat? (vision?)

Of course you can involve users from the start, but if the product
strategy is crap to begin with then it may not be the best time to
involve them. So ... and this may have already been mentioned in the
discussion, its not whether we should involve the user, rather its
when is the right time to do it? (based on what?)

rgds,
Dan


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Re: [IxDA Discuss] Need tips on how to formalize usability activities in a big Internet business organization

2009-09-20 Thread Daniel Szuc
do we need an official policy to state that what kind of projects
should always involve user testing

Hi Shuan:

Where would this policy come from? 

I ask as it something like this can be seen as imposing or enforcing
a rule onto people or a process that is not ready for it. The last
think you want to be seen as is the usability police 

I have seen UCD embedded into process that ensures that Usability is
included, but may not always promise product success. So its also a
question of whether the right questions and Usability methods are
being applied from the start of the project, where the sweet spot is
for both design and UX.

Suggest when considering how to involve your customers/stakeholders
into your product design and development avoid the use of jargon and
find simple ways to get user feedback at the right time and more
importantly ways to communicate this back into the design quickly.

Usability Testing may be one place to start or a hybrid approach of
interviews/usability testing and design may work well too.

rgds,
Dan



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Re: [IxDA Discuss] UX Presentation to the CEO?

2009-08-20 Thread Daniel Szuc
Hi Navid:

Suggest asking yourself:

1. what you want the CEO and the Executive team to know and action
after he listens to the presentation?

2. what homework/research you need to do about the CEO's
organization and its culture? (how receptive are they to the UX
message?)

3. what problems the CEO may be facing and how the presentation can
help?

4. what you want to happen after you present?

Avoid UX jargon, keep it simple and engage the CEO in example product
experiences that delight him and talk about why.

rgds,
Dan

PS Also don't wear Crocs when you present (even if they are
comfortable ;) I tried this once ... :)


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Re: [IxDA Discuss] Just Because You Can Innovate Doesn\'t Mean You Should

2009-08-12 Thread Daniel Szuc
Hi:

Somethings I think we assume innovation needs to translate into
something big or mind blowing or revolutionary. Perhaps, those who
innovate and improve micro interactions to help delight us is
already a good start. 

For example - Auto saving in gmail :)

What other micro interactions could we improve? 

rgds,
Dan


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Re: [IxDA Discuss] Company goals vs. user goals

2009-08-10 Thread Daniel Szuc
fundamental problem is not usability but education.

Yes and it may also be a problem of culture and values

See: 

http://www.dmi.org/dmi/html/publications/news/viewpoints/connect_vp_sp.htm

http://www.slideshare.net/reed2001/culture-1798664

http://johnnyholland.org/magazine/2009/08/value/

rgds,
Dan


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Re: [IxDA Discuss] Company goals vs. user goals

2009-08-08 Thread Daniel Szuc
User and business goals should be closely aligned and there should be
alignment amongst the stakeholders in the company. Often, there
isn't so people go with whatever they feel is right.

Suggestion: you may want to take 2-3 business goals and key user
journeys on the web site and see how both could be improved i.e.
assess current metrics, understand business/user needs, make
changes/tweaks to the design and assess if there are improvements.

If you can demonstrate the improvements/success on few key journeys
you can scale this up to other stuff.

Note - these do not have to be big changes.

You may also want to revisit what you know about your users now and
what you need to learn more about to continue to communicate this to
your VP etc This opens the conversation to not just personal opinions
but informed design as you go along.

rdgs,
Dan


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Re: [IxDA Discuss] good read: Jonathan Ive on The Key to Apple's Success

2009-07-28 Thread Daniel Szuc
Good reading and this stood out for me:

Ive also had bad news for anyone looking to foster a design or
innovation-driven culture within an enterprise that doesn't at heart
get it. Unless the disciplines are acknowledged and embraced as
core values by every employee, they won't gain traction.

rgds,
Dan


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Re: [IxDA Discuss] Online customer service saves call center costs?

2009-07-22 Thread Daniel Szuc
Hi Elizabeth:

A starting point - Customer Support on the Web: Don't Call Us,
We'll Call You

With some references at the end of the article -
http://www.uxmatters.com/mt/archives/2007/11/customer-support-on-the-web-dont-call-us-well-call-you.php

rgds,
Dan


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Re: [IxDA Discuss] Going beyond Usability: The need to design for Persuasion, Emotion, and Trust

2009-07-14 Thread Daniel Szuc
Questions: 

* Doesn't persuasion assume that people are persuaded to go to the
product in the first place? 

* What makes that happen? 

* What other factors that make up the success of a product? 

* So yes we can persuade through the interface itself but what else
do we need to do to increase people's chances of using something and
letting other people know about how good it is?

For example, is there anything persuasive about the Twitter UI? Or is
it that the conversation itself in Twitter persuades me to continue to
use it?

Is this covered as part of PET Design or other like books, articles?

rgds,
Dan


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Re: [IxDA Discuss] Favorite Discount/Rapid Research Methods

2009-07-14 Thread Daniel Szuc
Hi:

Suggest we work best when we are less precious about the methods we
use and get creative about what it takes to speak to people to drive
insights. 

So as a starter list:

* Have conversations
* Find natural environments and get out of meeting rooms
* Understand your goals (what do you want to find out)
* Recruit for behaviors and not segments
* Let people express their concerns, positives, dreams etc
* Report back into the design
* Improvise - if something is not working, try something else from
the script, but keep your goals in mind.

Rolling research is the best and it means you don't have to hold on
to dear life to the one focus group (run once a year ;)

rgds,
Dan


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Re: [IxDA Discuss] Going beyond Usability: The need to design for Persuasion, Emotion, and Trust

2009-07-14 Thread Daniel Szuc
Thanks Brian.

To drill down further, does persuasion assume that the core value
of a product has already been identified? So if people are already
using the product, some form of persuasion has already occurred both
in and outside the product?

So if I know why I am using something in the first place persuasion
becomes easier after that point?

rgds,
Dan


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[IxDA Discuss] Google OS and UX

2009-07-14 Thread Daniel Szuc
Hi:

2 recent reads: (thanks for pointing these my way Jared and Brian @
www.uie.com)

* http://www.technologyreview.com/web/22987/page1/
* http://daringfireball.net/2009/07/chrome_os_context

Specifically this stood out to me - 

From a user-level perspective, Chrome isnÂ’t going to look, act, or
work anything like Windows. And thatÂ’s why Google has a chance to
make something that might actually prove popular in a way that Ubuntu
hasnÂ’t. - http://daringfireball.net/2009/07/chrome_os_context

Got me thinking about the UX of Google's O/S: 

* Obviously, what will it look like (have you started to visualize
it?)
* What would your expectation be for OS install time?
* What happens when the PC is not connected or disconnects from the
internet? (do applications still work? Is this an extension of Google
Gears?)
* Will extensions (as we know them in Firefox as add-ons to the
browser) be extended into the web page (as tried with Active X
controls?)
* What design goals would you create if you were developing a OS UX
from the ground up?
* Other thoughts?

rgds,
Dan



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Re: [IxDA Discuss] Going beyond Usability: The need to design for Persuasion, Emotion, and Trust

2009-07-14 Thread Daniel Szuc

Thanks Adrian and helps :)

If persuasive is applied more strictly to design and architectural  
choices, then persuasiveness in user experience would comprise of  
elements in the designers original control: things part of the  
design process. Communication wouldn't fit here: we don't control  
communication itself, only its medium.


Thats the heart of it. When designing for persuasion, does it extend  
to the whole piece? To the whole channel strategy? To the whole UX?


For example:

- Web
- Page Components
- Architecture (physical and platform)
- Copy
- Retail
- Pricing
- Sales techniques
- Call Center
- IVRS
_ Brochures
- Add your own

Each should feed into the other to help persuade a person to do X? Or  
persuade a person to love your brand?


It all seems part of an overall communications strategy (its not to  
deceive but to communicate in a way that moves people towards the  
goals you set for the business etc). When done right, it feels right,  
like everything is moving as one to give you just what you need, when  
you need it. Rather than broken pieces, developed in silos frustrating  
people.


rgds,
Dan

On 15 Jul 2009, at 7:06 AM, adrian chan wrote:

What's persuasive in design terms differs from what's persuasive in  
terms of interaction. When the interaction is communication, it  
consists of an open-ended series of transactions. That's persuasive  
enough for most to make themselves available to communication, if  
not interested and actively attentive to it. In short, yes,  
communication is itself a persuasive mode of interaction, but at  
the risk of changing what we mean by persuasive.


If persuasive is applied more strictly to design and architectural  
choices, then persuasiveness in user experience would comprise of  
elements in the designers original control: things part of the  
design process. Communication wouldn't fit here: we don't control  
communication itself, only its medium.


There are aspects of twitter's design that exhibit what we mean by  
persuasive design: number of followers, which ties to social rank,  
personal status, individual social competence and relevance,  
influence, and other things signified by the number. The number is  
not just a number, but is a sign: it is a number in absolute terms  
but also a sign of social status in relative terms.


Also notable in twitter's design is that twitter places your message  
in line with those of people you follow. An accurate design would  
place your post in line with people who follow you. Those are the  
people who will see you and your post. People following you are in  
fact the people who would read and respond to your tweet. Design  
wise, twitter and apps like seesmic and tweetdeck are an example of  
persuasive design in how they achieve this sleight of hand: you  
tweet and see the people in front of you (who you follow), not the  
audience behind you which in fact sees your tweets (who follow  
you)...


In general persuasion seems to me a good shift of emphasis for some  
product designs to affect, emotion, and nuanced connections a  
consumer may establish with a product based on projection,  
internalization, identification and other ways in which we  
externalize feelings and mediate them and their expression through  
objects.


Strictly speaking i don't think persuasion should be applied to  
communication and social interaction environments, lest we confuse  
design elements with actual interpersonal exchanges.


adrian

415 516 4442 Twitter: /gravity7
Social Interaction Design, Expertise, Consulting (gravity7)  
(gravity7 blog) (slideshare)

Sr Fellow, Society for New Communications Research (SNCR)
Adhocnium Member (adhocnium)
LinkedIn (www.linkedin.com/in/adrianchan)
Facebook  (www.facebook.com/adrianchan)

On Jul 14, 2009, at 12:18 AM, Daniel Szuc wrote:


For example, is there anything persuasive about the Twitter UI? Or is
it that the conversation itself in Twitter persuades me to continue  
to

use it?






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Re: [IxDA Discuss] Palm Pre

2009-06-19 Thread Daniel Szuc
Today we visited a Sprint store and played with the Palm Pre for the
first time.

Apart from making comments on the phone itself (for a later time
perhaps), the first that struck us is that you we were playing with
the phone in the context/environment of a Sprint store. A very,
very different experience to playing with the iphone in an Apple
store. It all plays a part and forms one's first impression of the
product.

There is something strangely alluring about Apple stores.

rgds,
Dan


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Re: [IxDA Discuss] Palm Pre

2009-06-16 Thread Daniel Szuc
With Smartphones becoming more popular and affordable - what are the
critical differentiators when selecting between phones?

When products start to assume similar looks, what makes something
stand out from the crowd?

For example, battery life. Others?

rgds,
Dan


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Re: [IxDA Discuss] Good design examples of conversion.

2009-06-03 Thread Daniel Szuc
Like - http://finance.yahoo.com/currency-converter

rgds,
Dan


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Re: [IxDA Discuss] Google Wave

2009-05-31 Thread Daniel Szuc
Yes and also see this all moving towards and idea of having a copy of
stuff on your PC and copy of stuff on the Google cloud. Gears is
already a move in that direction.

The idea of consolidated communications (including voice) seems
to make sense.

Also seems like people are not as concerned about their stuff on a
cloud as say they were a few years ago (the idea of the Google
Utility taking shape) 

So the long term goal of more and more reliance on Google.

rgds,
Dan


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Re: [IxDA Discuss] Examples of Good Customer Support Sites

2009-05-11 Thread Daniel Szuc
This may provide some direction - 

Customer Support on the Web: Don't Call Us, We'll Call You:

http://www.uxmatters.com/mt/archives/2007/11/customer-support-on-the-web-dont-call-us-well-call-you.php

rgds,
Dan


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Re: [IxDA Discuss] Announcing our new IxDA Board Member

2009-05-06 Thread Daniel Szuc
Congrats Doc!

rgds,
Dan


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Re: [IxDA Discuss] How do you pitch UCD process (or design thinking)?

2009-04-28 Thread Daniel Szuc
Hi Kelvin:

Here are a few tips I have applied and learned:

* Understand the project/product/users/product team etc - what
problems is the product team trying to solve and learn how can you
help. Start with their needs first and foremost.

* Use terms people understand - if they want you to run a Focus Group
(but you think its better to run a Usability Test or something else),
call it a Focus Group and educate around it. Don't spend energy up
front trying to convince them that your method is better.

* Start small and grow - start with a UX method that provides some
real insights and then build around that. Sometimes it may not always
be the perfect approach.

* Use examples people understand - show products that have benefited
from good research or improved design and why people love it. Speak
to people's emotions and make them passionate about why you can
help.

* Find allies - People in your organization/other product teams who
can provide good stories about where user research or design or
usability testing or  has helped improve a product forward.

* Avoid jargon - UCD and other like terms for people outside of our
field sound scary and may be another thing they have to learn in
addition to their own job. Just as Engineering terms can sound
scary to us. Its less about convincing them that your way is better,
rather showing how the stuff we do may be able to compliment their
approach. Find a common language. Lead with what people understand.

* Turn insights into actionable design improvements - again less
about the focus on the academic and more about what you can do to
help improve the product.

Also see - 

* Selling UX -
http://www.uxmatters.com/mt/archives/2008/10/selling-ux.php
* Selling Usability in(to) Organizations -
http://www.slideshare.net/dszuc/selling-usability-in-organizations-presentation
* Selling Usability -
http://www.amazon.com/Selling-Usability-Experience-Infiltration-Tactics/dp/1442103736

rgds,
Dan




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Re: [IxDA Discuss] How to get better results from developers

2009-04-26 Thread Daniel Szuc
Good post.

What is the reward? 

If I am rewarded for working to specification and implementing on
time with little regard to what works for the business or customers,
thats what I will do. 

If I am rewarded for overlaying nice visuals on top of a business
problem that has not been articulated properly, thats what I will do.

Much of this assumes you are all working to the same objectives
towards something better. Often teams don't and that's where the
problem lies.

Its takes a leader to gel people behind a common goal. 

You often see this in sport where you see teams playing in sync and
see how well they have been coached towards something more than the
individual needs in terms of their preparation and willingness to
abide by team rules i.e. I will give up my position on something,
because I know it will make for something better overall. Easy to
say, harder to do.

rgds,
Dan


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Re: [IxDA Discuss] Dynamics of Effective Product Development Teams

2009-04-14 Thread Daniel Szuc
A few reads that may provide some clues:

http://www.37signals.com/svn/posts/995-if-youre-working-in-a-big-group-youre-fighting-human-nature

and

http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=202601211cid=nl_tw_weekly

and 

http://www.adaptivepath.com/blog/2007/09/24/is-your-user-experience-team-too-big/

rgds,
Dan


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Re: [IxDA Discuss] Process resposibilties: PM does initial requirements gathering with client?

2009-04-13 Thread Daniel Szuc
How do folks manage requirement(s) priority and value? i.e. how do you
know if what you are gathering is truly worth building out?

It seems this is where many products fail. We build or design stuff
that people don't need and we are evaluating the usefulness way
too late in the project.

The sweet spot seems to be helping a Product Manager identify if
something should be built and a more effective use of resources as
you iterate forward.

Thoughts?

rgds,
Dan


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Re: [IxDA Discuss] Process resposibilties: PM does initial requirements gathering with client?

2009-04-13 Thread Daniel Szuc
Thanks Angel and suggest part of the answer lies in:

* Asking the right questions up front to determine value and driving
requirements based on research, need, gut feel, market gaps, fill in
your own ... 
* Having faith that the folks determining a market need have done
their homework i.e. what are they basing their decisions on?
Sometimes I wonder.
* Ensuring that people who are potential users of the products 
services being developed are invited to preview what the business is
thinking about (and this goes beyond 1-2 Focus Groups)
* Mapping Product  Service decisions to a larger Product Strategy

Have seen times where we are invited to Design, Review or Test
something that does not appear to add value or fill any type of
market need. When some basic questions up front would have changed
the Product Strategy completely. But ... when trying to apply those
type of questions, it can often be pushed aside in favor of
delivering (as that's seen as the reward) or playing with a new
technology or platform. Not necessarily the value of what you are
building but implementing it on time and budget.

This is also another interesting recent perspective on what we make
and sell -
http://darmano.typepad.com/logic_emotion/2009/04/why-marketing-in-a-post-consumer-era-wont-look-like-marketing.html

rgds,
Dan


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Re: [IxDA Discuss] interesting read, Brave New World of Digital Intimacy (On Facebook's new redesign)

2009-04-04 Thread Daniel Szuc
Good read.

Interestingly with the recent update to the Facebook home page, I
find myself more engaged and connected with what is happening via
that stream. Whereas before, I rarely checked anything on Facebook
apart from photos and status updates.

Also interesting how experiments in design could/should be
implemented across a user population. How do you phase in a new
design? What data points do you listen to in order to make it work
well? What questions do you need to apply up front to assess user
push back?

rgds,
Dan


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Re: [IxDA Discuss] JJG's IA Summit 2009 Keynote

2009-03-30 Thread Daniel Szuc
Thanks Elizabeth :)

Personally, I strongly agree that a wide-spread, formal embrace of
the user experience terminology has the potential to unite all of our
communities more tangibly from the point of view of the outside
world.

Me too!

I admire his call for people to come together from the various UX
communities. 

Me too!

The UX movement has been developing organically for the past five
years or so, and clearly is reaching the tipping point. Both IAI and
IxDA %u2014 along with other orgs %u2014 should be at the table when
it comes to harnessing this energy

Yup and be pleased to be there.

I also believe that bringing all UX practitioners to live in the
same house would involve some challenging situations. I believe that
it would naturally result in many members still retreating to
smaller, shared spaces to geek-out with their fellow IAs, IxDs,
Researchers, Usability specialists, etc. 

Yup it may and it may also still require difference conferences and
orgs, but be nice to have the consistent UX thread run through all.
Perhaps this is already happening? I think it is ... but we could do
more.

I'm extremely eager to hear from UXnet's leaders whether they
envision taking on a more active role in the world at large to
address this situation.

Having a place where we can meet in person (say once a year?), have
representation from all disciplines/orgs to talk to challenges we all
face and how we want to advance UX (to name a few topics ... I am sure
we all share some of the same pain?) Sounds like a nice UXNet
initiative .. Lou? :)

I also enjoyed this recent interview with PeterMe as it gave me
addition background and perspectives -
http://www.teawithteresa.com/2009/03/history-evolution-of-user-experience.html

Note - I have attended the last 2 IXDA conferences, am a UPA and IAI
member, on the UPA board (have made some great friends in all
communities) and look forward to learning more from all disciplines
towards helping make products better ... who knows ... perhaps in the
process help grow the UX industry and help towards a better world to
live in.

rgds,
Dan
Title - the person who tries to make stuff better



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Re: [IxDA Discuss] Its Just UX

2009-03-28 Thread Daniel Szuc
I see a wonderful opportunity for speakers from all disciplines to
continue to speak at all conferences and talk to people about what it
means to do IXD, Usability, User Research, Visual Design, IA, (fill in
your own) and how it pertains to the umbrella and overall User
Experience

This way for people who cannot only make it to 1 or 2 conferences a
year can have a taste of what other elements go into the UX. So
perhaps Usability tracks at IXD, Design/IXD tracks at UPA and
so on and so forth. Or a few select presentations from each conference
that was received well and fits in to another program well? Or
respective Boards speaking more often?

See that this is already happening and its a healthy thing.

Also generates cross discipline discussion and collaboration. At the
end of the day, in project land, we all need to work together anyway
to make great products? Yes? So we should encourage this more in our
professional associations? 

This certainly should not detract those who want to focus or zero in
on a specific discipline or conference.

rgds,
Dan


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Re: [IxDA Discuss] Its Just UX

2009-03-27 Thread Daniel Szuc
Really like the sentiment from JJG!

rgds,
Dan


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Re: [IxDA Discuss] Its Just UX

2009-03-27 Thread Daniel Szuc
Out of interest, does anyone know the terms to describe what we do
that are the most used or recognized in the industry outside of our
own professional communities or tribes?

rgds,
Dan


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Re: [IxDA Discuss] looking for examples of how to best edit large forms

2009-03-26 Thread Daniel Szuc
Check out - http://www.formsthatwork.com/

rgds,
Dan


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Re: [IxDA Discuss] Good intranet books

2009-03-25 Thread Daniel Szuc
Good stuff here - http://www.steptwo.com.au/category/papers

rgds,
Dan


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Re: [IxDA Discuss] Bowman leaves Google

2009-03-24 Thread Daniel Szuc
Another perspective from Graham Jenkin who oversees the work of a
team of designers focused on Google's advertiser and publisher
products - http://www.grahamjenkin.com/blog/

Good reading.

rgds,
Dan




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Re: [IxDA Discuss] Bowman leaves Google

2009-03-24 Thread Daniel Szuc
I think some of the gold in a Google Search design going forward
includes:

1. Continued data mining on what people are searching for

2. Looking for patterns

3. Playing with how search results page design could be tweaked to
display smarter results and providing contextual actions based on the
keyword (or being able to do more with a single search result as a
widget (save it somewhere, send it to someone, manipulate it)

4. Advertising inside a search result widget (maybe)

We are seeing small snippets of this when you search for things like
weather etc  where the forecast displays in the search results.

Would I want to change the search results screen immediately. No way.
Would I want to edit bits of how results are displayed to see how
users react. Absolutely and let the data speak to me.

rgds,
Dan




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Re: [IxDA Discuss] Bowman leaves Google

2009-03-21 Thread Daniel Szuc
Hi:

Re-reading Doug Bowman's post you can really feel his frustration. 

Reading between the lines I hear:

* A culture that was born in Engineering (and still very much i that
space - which is what makes Google great)
* A culture that is looking at ways to embrace Design and User
Research (and not purely relying on data and statistics to back up
everything)
* Understanding when to rely on data for large design decisions and
when to go with best practice and the expertise of the Design Team
* Looking at how to promote consistency across many product sets
* When to hold onto what consumers understand as the Google Brand
and when to start to try something new (but not for the sake of a
re-design)
* When to rely on Data to drive new products (would love to dig into
some of those Search logs :)
* Getting your top Designers working on harder, challenging and
strategic problems
* Giving your top Design Team the political power they need to
experiment and make change happen

Some interesting complimentary pieces - 

94% of Facebook users hate new design - 
http://www.theage.com.au/news/technology/web/94-of-facebook-users-hate-new-design/2009/03/20/1237055063673.html

Google's Irene Au: On Design Challenges -
http://www.businessweek.com/innovate/content/mar2009/id20090318_786470.htm?__vid__=Y29sbGVjdGlvblR5cGU9YWxpYXMBY29sbGVjdGlvbklEPXNodWFubG8Bc291cmNlPXkuZGVsaWNpb3VzAWNsYXNzPWJvb2ttYXJrAXR5cGU9Ym9va21hcmsBc3VpZD04ZjVhYzU1ODA1YjcyOTkxNGU5MGFiOTAwZjRjMjMzNQ--

Some of this also comes down to the question of who owns/drives the
User Experience in an organzation? and then How do you get
everyone (product teams) onto the same page? - have seen these same
patterns repeat for the last 10-15 years.

Data is superb, when you understand what you need the data for, how
it will be interpreted and what it really means for your products.

rgds,
Dan



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Re: [IxDA Discuss] Developing an effective User Experience/Usability strategy

2009-03-20 Thread Daniel Szuc
Suggest one of the hardest components of a strategy is
implementation and getting people in an organization to embrace
it, live it and play it out across all the channels (especially in
larger organizations)

Maybe its better to start on asmaller piece first and let the
strategy blossom from there (as opposed to trying to take on
everything)

Be interested to know and learn where people have seen strategies
play out as planned. Why do they think it worked well?

rgds,
Dan


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Re: [IxDA Discuss] Looking for a Japanese Usability Testing Partner

2009-03-14 Thread Daniel Szuc
Hi Joe:

Pleased to help.

rgds,
Dan - ds...@apogeehk.com


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Re: [IxDA Discuss] Usability Evaluation Checklists - Products

2009-02-09 Thread Daniel Szuc
Check out:

www.usability.gov
http://www.stcsig.org/usability/resources/index.html
http://www.infodesign.com.au/usabilityresources/default.asp

and ... http://www.sitepoint.com/kits/usability1/

rgds,
Dan



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Re: [IxDA Discuss] What is a Landing Page?

2009-02-07 Thread Daniel Szuc
Hi:

I see a landing page as the kick off point or starting point for
like information, grouped (aggregated) together and should
provide easy doorways to key questions the user may have. 

Example:
Credit Cards -
http://www.hangseng.com/hsb/eng/per/cre/home/index.html 

So yes home pages to key sections of a site.

Also see:
* http://www.uxmatters.com/mt/archives/2007/08/home-page-design.php
* http://www.uie.com/articles/galleries_reprint

rgds,
Dan at http://interaction09.ixda.org/


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Re: [IxDA Discuss] What is a Landing Page?

2009-02-07 Thread Daniel Szuc
Hi:

Agree and it should be a part of thinking about : (in no particular
order)

* Optimizing content on that page so that Search engines find it
* Ensuring the content is based on user needs
* Understanding the critical questions people have before they hit
that landing page
* Looking at other channels people use to get answers to the
questions e.g. Customer Support (that could be easily answered on a
landing page or provide doorways to the right content)

rgds,
Dan


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Re: [IxDA Discuss] Usability Tools and Products

2009-02-02 Thread Daniel Szuc
Hi Rony:

To follow on and support Dana's post ... 

Invest the budget back into your people and process (rather than the
hardware alone)

* Training and conferences (to name a few ... )
- http://www.usabilityprofessionals.org/conference/2009/
- http://www.uie.com/events/
- http://interaction09.ixda.org/
- http://www.adaptivepath.com/events/

* A space to run research (not a lab) and that can also double as a
place to train and show of all your project work

* A UX Sales Pack and stories to help you pass on the knowledge in
your organisation

* An UX Intranet or knowledge base for your team to share

* A simple design process to help you and your team learn, design
and test with your user base.

Have fun!

rgds,
Dan


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Re: [IxDA Discuss] say no to genius design

2009-01-31 Thread Daniel Szuc
Hi:

Thanks Jared and good reading -
http://www.uie.com/articles/five_design_decision_styles

Project Context plays a huge part as does company culture and
acceptance towards our magic formulas. Side note - Would like to
learn more about the Apple culture to understand how it really ticks.
My guess is there is some UCD happening at Apple (but we prefer to
believe its all coming from one or a few people only)

Sometimes the approach one takes thinking through the design and
evaluating its merit is just as important as the involvement of
users (at the right time). So it comes back to a CHOICE/TIMING to
involve users in order to inform your design assumptions. I am not
sure what you call this but I can make up a cool name? :)

Note -- We continue to do Usability Testing. We always use it as an
opportunity to learn more about - 

* The project
* The business
* The users
* The Product Development Process
etc

Is it always the best approach? No. But it does allow us to learn
more.

rgds,
Dan


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Re: [IxDA Discuss] say no to genius design

2009-01-31 Thread Daniel Szuc
Hi Andrei:

I did read the article and Jared's point as you put in quotes makes
good sense to me.

Unless I missed your point?

rgds,
Dan


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Re: [IxDA Discuss] What to do in an environment run by engineers??

2009-01-30 Thread Daniel Szuc
Hi Ali:

Good question.

Agree with this:

If there is no pain %u2014 inotherwords, if the organization can't
feel how their hard-to-use product is hurting them %u2014 then there
is probably nothing you can do. - Jared Spool

and this ...

I've made myself blue in the face trying to convince both clients
and coworkers (simultaneously, mind you) of the value of IxD-related
activities in general. It nearly always fails until I am able to
understand my clients' needs and then tailor my design approach
directly to them. - Josh Evnin

Both talk to an environment being receptive to the UX message. Or I
call we call this organization ripeness.

We talk to some of this here -- Selling UX -
http://www.uxmatters.com/mt/archives/2008/10/selling-ux.php and here
-
http://www.slideshare.net/dszuc/selling-usability-in-organizations-presentation

Quick tips:

* Start with 1-2 engineers at a time (test your assumptions)
* Don't try and sell the whole UCD process (it takes too long) and
you will probably be pushing in jargon they may not have heard
before.
* Show how your UI/product improvements resulted in an improvement to
business results (and share the joy with the team)

Build from there ... 

rgds,
Dan


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Re: [IxDA Discuss] Strategic Interaction Design

2009-01-15 Thread Daniel Szuc
Enjoyable reading and bookmarked!

From Andrew Otwell - 

Finally and perhaps most importantly: what does a strategy look
like? Is it a diagram? A narrative document? A phrase that the CEO
repeats at every chance? A spreadsheet of numbers?

From mark schraad:

Years later, it is often hard to blame business folks for not
understanding the importance of bringing design into the conversation
early. But they are not taught that in business school. Well, unless
you are lucky enough to got Rottman, IIT, Harvard, Berkley, Kansas
and a handful of other schools where the design and business
professors have continued dialog.

Designers should help management articulate a strategy with a
Design. In other words get out of the words, spreadsheets and
business plans that people find hard to read. Get out of the numbers
and show how Design process and the Designs themselves can help
define, iterate and communicate strategy outside of the board room.
Design and great products can illustrate that process :) Also see -
http://www.apogeehk.com/articles/Six_techniques_for_advocating_design_in_your_organization.html
(Six techniques for advocating design in your organizations) 

I often think that if employees can tell you what the company
strategy is and how it fits with their work then its been well
communicated. I believe many cant. Note - I often assume companies
actually have a strategy.

From Barbara Ballard - Strategy is the plan for how to compete.

Yes it is and also on how to partner :)

Finally, suggest you also need a Strategic Piece that you can adjust
quickly to react to market forces. How could Designers help with
this?

rgds,
Dan Szuc in Shanghai


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Re: [IxDA Discuss] Strategic Interaction Design

2009-01-15 Thread Daniel Szuc
And some related pieces to my previous post - 

* The Experience Vision -
http://www.uie.com/brainsparks/2006/05/31/the-experience-vision/
* SpoolCast: Product Evolution with Adaptive Path%u2019s Peter
Merholz -
http://www.uie.com/brainsparks/2008/07/02/spoolcast-product-evolution-with-peter-merholz/

rgds,
Dan Szuc


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Re: [IxDA Discuss] Ux Trends to watch out for in 2009

2009-01-14 Thread Daniel Szuc
Here is one : User Experience and Customer Experience to become even
more adopted terms in industry (without the industry fully
understanding what make up these terms and why its important)

So here is a second: The UX community (independent of your stripes -
IA, IXD, Usability blah blah) to do more in the way of educating the
market outside of our comfortable communities as to what it is and
how to implement the thinking into organizations.

And finally a third: Working out how we can all work in tandem to
help with number two above.

rgds,
Dan


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Re: [IxDA Discuss] 10 Most Common Misconceptions About User Experience Design

2009-01-14 Thread Daniel Szuc
A nice follow up article to this piece would be where UX is working
well in organsations and why - what are the themes/structures/team
mixes/skill sets/approaches etc that have helped make it successful. 

Not looking for a magic formula here but rather variables to better
understand where UX is thriving and why.

Be nice to also hear from the same experts to hear what they have
seen in their projects and many years of experience in the field.
Then open it up to the community about what is working for them in
addition to frustrations in getting heard.

rgds,
Dan


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Re: [IxDA Discuss] Product design 101 primer?

2009-01-10 Thread Daniel Szuc
I like this --
http://www.infodesign.com.au/articlespresentations/articles/humansadesignersguide.asp

rgds,
Dan


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Re: [IxDA Discuss] Interactin designers in China?

2008-12-24 Thread Daniel Szuc
Hi Joe:

Here are some links that may interest:

* UPA Hong Kong -- www.usability.com.hk
* User Friendly 2007 -
http://www.upachina.org/userfriendly2007/default_en.htm
* User Friendly 2008 -
http://www.upachina.org/userfriendly2008/en/index.html
* Usability in Hong Kong - http://webword.com/interviews/szuc.html
* Usability in China: Encore -
http://www.uxmatters.com/MT/archives/000159.php
* Design in China - taking a great leap forward -
http://www.apogeehk.com/articles/Design_in_China_takes_a_great_leap_forward.html

Please to provide further insights as we have watched the UX
community grow over the last 10 or so years.

rgds,
Dan - www.apogeehk.com


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Re: [IxDA Discuss] Dominating the space

2008-12-24 Thread Daniel Szuc
Suggest any product that starts to lose focus on its core strengths
and starts to compete on functions and features is entering the start
of their own decline. If products extend nicely on their core, they
have a better chance of success. 

Makes me think about what happened to Palm? It seems their products
are in need of a major overhaul.

Its all been said before, but the eco system of a product set
plays a critical role now as products start to copy each others UI
and form factor. Hence the continued importance of upfront and
ongoing research to bridge into design to help differentiate.

rgds,
Dan


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Re: [IxDA Discuss] Regional user testing techniques

2008-11-23 Thread Daniel Szuc
Good thoughts Ripul.

Also suggest involving the local partner as early as possible in the
planning for a local study. 

* How can a local partner input to the research plan?
* What could they tell you about local users based on their
experience that could impact the direction of research plan and what
you want to find out?
* Could specific questions be answered through other techniques like
a usability review before involving local users?
* Are there ways to break up the study into different stages to help
one activity inform the next?

Suggest there is a difference in thinking between partnering on a
local research study and simply outsourcing a piece of work. 

We have seen both :)

rgds,
Dan


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Re: [IxDA Discuss] Building UX Teams

2008-11-22 Thread Daniel Szuc
Hi Linda:

Your question = What makes a good UX team? Have you been part
of a great UX design department? How would you go about building
an excellent UXD team?

Some thoughts on what makes a good UX team:

1. Can communicate clearly

2. Is able to teach methods and empower those outside of the UX team
to find insights to improve UX (so does not keep UX all to
themselves) See next point.

3. Can sell UX organizationally -
http://www.uxmatters.com/MT/archives/000335.php

4. Can help the business improve products and services and pick the
right projects to work on (rather than just talk about design or UX
for its own sake)

5. Can prove their value -
http://www.apogeehk.com/articles/Value.html

6. Has a simple set of tools and knows when to use them at the right
time to find the right answers (but does not get caught up in the
tool itself) - See: Choosing the Right Usability Technique (Getting
the Answers You Need) -
http://www.wqusability.com/publications.html#workshops and
http://www.sitepoint.com/kits/usability1/

7. Can walkthrough results and bridge research into design -
http://uxmatters.com/MT/archives/000199.php

8. Can build relationships -
http://www.apogeehk.com/articles/Six_techniques_for_advocating_design_in_your_organization.html

9. Has a strong manager who can filter work opportunities, advocate
for UX organizationally and know how to manage a team with varied
skill sets

10. Fill in your own :)

rgds,
Dan


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Re: [IxDA Discuss] Regional user testing techniques

2008-11-22 Thread Daniel Szuc
Talk to researchers directly in the markets you want to test in and
let them help you get the answers you are looking for.  

Depending on what you are looking to find out, this will determine
your approach and then local researchers (with local language,
experience in their market and understanding of the nuances in that
market should will help you get the answers)

Also ensure that if you have observers from other countries in the
study, that they are well briefed on what they are seeing and what it
means for the development of the product going forward e.g.
localization or value proposition in the market being studied.

rgds,
Dan


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Re: [IxDA Discuss] Regional user testing techniques

2008-11-22 Thread Daniel Szuc
Hi Pieter:

For me localization goes well beyond purely a choice of language but
a willingness to invest understanding the market you are selling a
product into. 

This could mean (and not limited to): translating a product into a
local language, understanding if a specific piece of content needed
to exist in that market at all, a rolling plan to talk and design
with your users in that market (not always driving or pushing
functions on them from another model they may not understand in the
first place), what works for them?, talking to people who sell your
product in that market (how do they talk to their customers?) etc etc

Its a real investment and often we see only a translation of
content (where the content strategy may be driven from one market
that is only looking at translation or process from one market e.g.
USA and not the bigger picture)

rgds,
Dan


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Re: [IxDA Discuss] Any thoughts on placement of company contact information?

2008-11-19 Thread Daniel Szuc
Keep contact information up front and easy to find on your web site
and be fast to respond when people do contact you via email. Its nice
when you hear wow that was quick or thanks for responding so
quickly -- it seems that there are people who have experienced very
slow response times from companies.

Its also surprising the relationships you can create without picking
up a phone these days but of course it also nice to hear a voice.

rgds,
Dan


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Re: [IxDA Discuss] Can an interaction designer creat (great) interaction without (great) visual design skills?

2008-10-17 Thread Daniel Szuc
The visual design fades quickly ... a stellar interaction design
remains constant and is what keeps people engaged with the product. 

If the visuals are nice but the IXD is crap, no amount of nice
visuals will help the product. Its like applying a nice skin on a
flawed IXD/wireframe/workflow. 

Note -- Both are important but IXD has a lasting effect. 

:)

rgds,
Dan


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Re: [IxDA Discuss] Do you regard Interaction Design as good name for your design practice? else, what's your prefer?

2008-10-11 Thread Daniel Szuc
I lead with whatever the audience and market I am in understands, and
underneath that aim to paint a larger UX picture. The rest is just
jargon :)

rgds,
Dan


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Re: [IxDA Discuss] Design / IA opportunities in Asia

2008-10-04 Thread Daniel Szuc
Hi:

The UX/design/IXD market is still maturing in Asia and here are some
initial pointers -

* UPA China's User Friendly 2008 -
http://www.upachina.org/userfriendly2008/en/index.html (good place to
network with the China UX industry)
* UPA China Hong Kong Branch - www.usability.com.hk (we occasionally
post jobs here) and see - http://www.usability.com.hk/jobs.htm

Design Agencies that incorporate or look into Usability/UX as part of
their design process- 

* Heathwallace Hong Kong - http://www.heathwallace.co.uk/contact-us/
* Agenda Asia - http://www.agenda-asia.com/
* MRM - http://www.mrmworldwide.com

Also ...
* Philips Design -
http://www.design.philips.com/about/design/profile/whereweare/index.page
* Yahoo Hong Kong, China and India -
http://careers.yahoo.com/uedjobs.php

Other companies in the region who have started UX teams include:
Global Sources, Google, IBM, Alibaba, HSBC Hong Kong, Tencent, Huawei
(to name a few) etc

All the best in your search and please let me know if you need
further help.

rgds,
Dan


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Re: [IxDA Discuss] G1 Android - case study in inconsistency

2008-09-25 Thread Daniel Szuc
Having moved our company email to Google Apps, I am excited at the
prospect of having a phone that can connect seamlessly to my
contacts, email, chat and calendar. The stuff around the platform
should improve with different handset manufacturers jumping on board
and integrating it with different aspects of the hardware (this
appears to be a sell point for Android)

One feature I like is how the UI adjusts itself based on angle of the
phone to give a direction in street view using Google maps.

Also be interesting to see how mobile search plays out on the
Android.

Expect performance, battery life and stability will be important
factors as well.

rgds,
Dan


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Re: [IxDA Discuss] Why Understanding Business Models is Important to Ix Designers

2008-09-25 Thread Daniel Szuc
If you have piss off your customers, you have no business. 

The magic is when you can achieve a delightful UX and make money for
the business.

Customers also have to understand the value a product or service
brings to their life and how its different to what they are using
now. If you cant do this, again you have no business.

Value - Tick
Usable - Tick
Delightful - Tick
Better than my alternatives - Tick
Stable - Tick
Secure - Tick
Friends rave about it - Tick

Where do I sign up?

rgds,
Dan


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Re: [IxDA Discuss] [EVENT] IxDA Shanghai Face-to-Face Meeting: SEPTEMBER 27, 2008

2008-09-17 Thread Daniel Szuc
And for those attending the event in Shanghai, we hope to see you all
in Shenzhen in October 2008 for User Friendly --
http://www.upachina.org/userfriendly2008/en/index.html

rgds,
Dan


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Re: [IxDA Discuss] Jazzy point for a UX pitch to a bank

2008-09-03 Thread Daniel Szuc
Touch on cross channel experiences and what it truly means to self
serve in delightful ways.

Also talk about how banking products could be simplified and
presented in ways that people can understand to potentially increase
leads.

rgds,
Dan


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[IxDA Discuss] User Friendly 2008 conference in Shenzhen, China

2008-08-29 Thread Daniel Szuc

DDF.UPA China warmly invites you to User Friendly 2008 for 5 days,
bringing together 1000+ usability practitioners, designers and
technologists from across China and internationally. The theme of 2008
is Innovation for Asia. Please come to Shenzhen to continue the
tradition of sharing, friendship and learning as experienced in
Beijing (User Friendly 2004), Shanghai (User Friendly 2005), Hangzhou
(User Friendly 2006) and Beijing (User Friendly 2007).

Date: Oct 24th,25th,26th and 27th, 2008
Venue: Marco Polo Shenzhen Hotel, Shenzhen, China
Language: English/Chinese (Interpretation will be offered in Main  
Venue ONLY)


See -- http://www.upachina.org/userfriendly2008/en/index.html 
http://www.upachina.org/userfriendly2008/en/program.html

rgds,
Dan

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Re: [IxDA Discuss] how to present UX to the whole agency

2008-08-22 Thread Daniel Szuc
Sell in simple tools that return useful results, communicate those
results quickly and iterate back into the design quickly. 

Also integrate this into an existing process without being too
negative on current approaches. Play nice and win friends.

Finally company culture plays a huge part -- is the culture receptive
to anything customer related and will they be open to UX in the first
place?

- Dan


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Re: [IxDA Discuss] Testing persuasiveness

2008-08-10 Thread Daniel Szuc
Instead of asking how well it works, I want to know how well it
convinces.

When I think of convincing ... :

* Convincing me to trust
* Convincing me to buy
* Convincing me to go to next step
* Convincing me to read
* Convincing me to submit something
* Convincing me enough to tell someone else about it

Perhaps mark the components on the design that will help convince the
user (according the the attributes above) and then see how well these
are used/commented on/seen etc as part of the task they are looking
to complete.

Thoughts?

rgds,
Dan


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Re: [IxDA Discuss] prototype philosophy

2008-08-03 Thread Daniel Szuc
Participants get scared using such rough prototypes to elicit
consumer feedback at the beginning, but they are won over when they
see the benefits of co-creation,

Especially like this quote and making the first move to sketch, feel
its ok to get it wrong and then keep reworking it forward.

rgds,
Dan


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Re: [IxDA Discuss] I love the cloud, but...

2008-07-28 Thread Daniel Szuc
Keep a copy locally and a copy on the cloud :) Google Gears has the
right idea ... 

rgds,
Dan


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Re: [IxDA Discuss] [Hk-Discuss] [reminder] F2F meeting: Jul 29 (Tue), 19H30 - Fringe Club HK (MTR Central Exit D2)

2008-07-27 Thread Daniel Szuc

Hi Adler:

Wishing you a good meeting.

Reminding all to attend User Friendly 2008 -- http://www.upachina.org/userfriendly2008/en/index.html 
 (Shenzhen, China -- Oct 24-27 2008)


rgds,
Dan

On 28 Jul 2008, at 11:59 AM, HK - Interaction Design Association wrote:


reminder, Jul 29 (tomorrow)


-- Forwarded message

Hello IxDers!

After a few F2F in other ways/places (seminar, ReD conference), it's
time to pay a visit to our regular place.

--- When / Where
Jul, 29 (Tue), 19.30, on the Fringe Club in Central.
(MTR Central Exit D2)

--- Topic
[1] How do we adapt Interactive design to the age group targeted by
the product? and how do we adapt the design when it's for learning a
foreign language ? (by Denis)

[2] Conferences, workshops, seminars in 2008.
What are your plans and/or suggestions for organising one in HK.


Best,
Adler
(98145027)

Our group in FaceBook
http://www.facebook.com/group.php?gid=9768896230

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Re: [IxDA Discuss] Should persuasion be left to marketers?

2008-07-08 Thread Daniel Szuc
A lot of marketing is just getting in people's face to build brand
awareness. - Agree.

What does marketing get rewarded for today? What are their KPIs?

Side note -- Have seen more marketing departments over the last 2
years take more notice of terms like UX and CX which is a good thing
...  but they are not entirely sure how to create a holistic CX. 

Has anyone seen similar trends in your respective markets?

rgds,
Dan


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Re: [IxDA Discuss] Should persuasion be left to marketers?

2008-07-07 Thread Daniel Szuc
Should the persuasive elements of a site design be left to
marketers?

Suggest part of this answer rests with the users of the product. If
the product delights and if there is real value they help persuade
others to use it. A reasonable proportion of trying services like
flickr, twitter, gmail, delicious etc have come through invites and
word of mouth. The rest is just the cherry on top :) In fact, expect
users are becoming smarter and even less susceptible to marketing. 

Side note -- We have asked Product Teams if they actually use the
product they are working on? AND If they are not using it, why not?
(there are often some interesting underlying reasons as to why)

rgds,
Dan


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Re: [IxDA Discuss] Hotel Websites: Flagship User Experience

2008-07-04 Thread Daniel Szuc
John suggest you can also think about what makes the booking process
that little bit special? 

Is it something the customer receives on arriving at the hotel (box
of chocolates etc), is it sending a map of the area and eating places
around, is it a % off the next visit, is it a free www.flickr.com
account for people to save their photos to when and after their
visit? Its the little things that can make for a nicer and well
rounded user experience.

rgds,
Dan


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Re: [IxDA Discuss] Any good example of good user experiences design in broadband providers websites?

2008-07-04 Thread Daniel Szuc
Angelo:

Before providing a list of sites or designs - what key questions do
you think people would have of broadband providers before arriving at
their home page?

What are the types of things they would want to be able to do through
the web site? (before visiting a shop?)

rgds,
Dan


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Re: [IxDA Discuss] Hotel Websites: Flagship User Experience

2008-07-02 Thread Daniel Szuc
Hi John.

We have done a few research pieces for hotel groups and you may want
to check out:

http://www.ritzcarlton.com/en/Default.htm

There are also a number of factors travelers from different segments
look at in pre, during and post the booking process. So my advice
would be to look beyond just the online channel part of the total
experience.

Other basic discoveries included: a brief booking process, the
ability to remember a profile/preferences and of course key
information about the rooms (you would be surprised how important the
bathroom is to people) but is often under sold on hotel web sites.
There is more and be pleased to share as you go along ... 

rgds,
Dan



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Re: [IxDA Discuss] Banks and the homepage

2008-06-27 Thread Daniel Szuc
Hi Diego:

Some of the answers depend on what paths/content the business would
like to drive through on their home page to either make or save the
business money. Our experience suggests that when users arrive at a
Banking Home Page they tend to ignore most links and click directly
on the login to access their relationship with the bank (either
personal or business)

Also see:

* Home Page Design -- http://www.uxmatters.com/MT/archives/000212.php
* Is Home Page Design Relevant Anymore? -
http://www.uie.com/brainsparks/2005/09/29/is-home-page-design-relevant-anymore/
* Usability Tools Podcast: Home Page Design -
http://www.uie.com/brainsparks/2007/08/06/usability-tools-podcast-home-page-design/
* Chinese Banks Homepage Usability -
http://www.apogeehk.com/research_chinese_banks.html

Unfortunately, usually the fight for real estate on the Home Page is
less to do with actually helping the business or user and more to do
with the business units all wanting attention through marketing
campaigns that are not aligned with other channels.

Finally, I recently gave a presentation at STC on Home Page Usability
-- http://www.stc.org/55thConf/sessions/search03.asp?ID=125 and be
pleased to discuss further.

rgds,
Dan

-- 
Daniel Szuc
Principal Usability Consultant
Apogee Usability Asia Ltd
www.apogeehk.com
Usability in Asia

The Usability Kit - www.theusabilitykit.com


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Re: [IxDA Discuss] Transitioning from usability into IxD

2008-06-24 Thread Daniel Szuc
Hi Marie:

Suggest one way to practice would be to take the findings from a
usability test and start to sketch a wire frame to illustrate
improvements from a previous design. 

As you make the changes to the wire frame, think about the story you
would tell someone to talk to the improvements from the previous
design.

rgds,
Dan


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Re: [IxDA Discuss] Prototyping at Apple

2008-06-12 Thread Daniel Szuc
Important that people feel they are in an environment that allows and
encourages failure towards something better. Allowing time to iterate
also means you can test against assumptions.

Unfortunately, there are companies that still operate in a
traditional agency mode - throw a problem over the fence to the
agency and expect an agency to come up with a pretty design solution
(without any iteration or understanding of the process to get to a
better solution)

rgds,
Dan


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