Mike wrote
> I think the root of this issue is lack of strong OpenStreetMap brand, 
> or, at least, lack of visual identity of the brand.
> 
> Current OSM logo lacks necessary properties of good brand visual 
> identification, and thus it is not used much. The most obvious problem 
> is it is not usable - you cannot use it as small mark in corner of the 
> map as when resized to needed small resolution image it becomes
> unreadable.

Is that really the case? At least for the typical web map I am not sure I'd
agree that the current logo is a problem. At the same size as the Google or
Bing logo is on their maps (which seems to be perfectly acceptable to a wide
majority of users), the standard OSM logo seems just fine. Even the extended
text based log ( http://wiki.openstreetmap.org/wiki/File:Osm_linkage.png )
seems fine at the typical size of webmap attribution logos.

Obviously, it is not workable in all cases. E.g. on a small mobile screen it
would use up to much screen real estate, but that is probably true for any
significant graphical logo. There the attribution could e.g. be on a
separate about screen, or in textual form, which is appropriate for the
medium. But the majority of cases would imho be fine with the current
logo(s).

Therefore my preference would be to recommend people to use the 
http://wiki.openstreetmap.org/wiki/File:Osm_linkage.png logo were possible
and otherwise fall back to the (c) OpenStreetMap contributors, ODbL

Kai





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