--- In videoblogging@yahoogroups.com, "Renat Zarbailov" <[EMAIL PROTECTED]> wrote: > > URL hotspots in the video is also essential for product placement for > new tab opening when the end-user clicks on it. > > What are your thoughts on this? > This will be the future of web video for sure. Adobe Media Player should make this a more viable option with an interactive Flash layer over H264 video. Enhanced podcasts come close to this in some ways, but I haven't seen any that use that technology for 'traditional' advertising. I'm sure the minds of advertisers have to be changed/convinced that web video is worthwhile avenue for advertising on. As has been mentioned already it comes down to ROI for them. I think old school ad mentality dictates that broad advertising to a vast audience in the hope that a small percentage of those viewers react to the ad.
The new school will be slivercasting to highly targeted niche audiences, that will obviously be much much smaller. Once advertisers can be convinced that bigger is not necessarily better it should really beneftit a web video show with a small but loyal niche audience. We're seeing it with Ask A Ninja a little bit (maybe others I'm not aware of) but those eyeballs are still valuable. The Beer School podcast for instance. You know right there what demographic is subscribing to that show. Any number of advertisers would be smart to buy ad space/sponsor it. It will get there, but the wheels of industry turn slowly... adam
