Charles posted this link http://www.insideonlinevideo.com/2008/02/15/overlaytv-overlays- anything/
It seems promising... I am testing it right now. Renat --- In videoblogging@yahoogroups.com, "Renat Zarbailov" <[EMAIL PROTECTED]> wrote: > > I agree with you Adam. It's just a matter of time that all that you > describe will happen. As far as the advertising platform, maybe even > open-source, that I mentioned earlier about in this post, I have > discovered that it is possible using Adobe Flex in tandem with Adobe > LiveCycle. Imagine if there's an advertising platform out there, much > like Google AdWords but for video, that allows independednt video > producers to log-in to their accounts and choose what video ads are > suitable for their show. On the other end, the advertising companies > create their profiles on this platform and submit their 5-10 second > video adds (also with ability to let the independent producers to > create the ads for them). So the platform hosts the video ads and > connects the advertisers with the independent producers. The > producers get the Flash player with capabilities to display URL > hotspots (product placement) and other features I mentioned, like RSS > video ad insertion into episodes. Of course the platform also has to > CDN host the footage of episodes. It seems that the most ideal > company to come up with something like this is Blip. But they are > sleeping. They seem to only want to connect the independent producers > with pre/mid/post-roll video ads only if the episode reaches a > certain number of views. > > What are your thoughts on this? > > Thanks > > Renat > > --- In videoblogging@yahoogroups.com, "influxxmedia" <adam@> wrote: > > > > --- In videoblogging@yahoogroups.com, "Renat Zarbailov" <innomind@> > wrote: > > > > > > URL hotspots in the video is also essential for product placement > for > > > new tab opening when the end-user clicks on it. > > > > > > What are your thoughts on this? > > > > > This will be the future of web video for sure. Adobe Media Player > should make this a more > > viable option with an interactive Flash layer over H264 video. > Enhanced podcasts come > > close to this in some ways, but I haven't seen any that use that > technology for 'traditional' > > advertising. I'm sure the minds of advertisers have to be > changed/convinced that web > > video is worthwhile avenue for advertising on. As has been > mentioned already it comes > > down to ROI for them. I think old school ad mentality dictates that > broad advertising to a > > vast audience in the hope that a small percentage of those viewers > react to the ad. > > > > The new school will be slivercasting to highly targeted niche > audiences, that will obviously > > be much much smaller. Once advertisers can be convinced that bigger > is not necessarily > > better it should really beneftit a web video show with a small but > loyal niche audience. > > We're seeing it with Ask A Ninja a little bit (maybe others I'm not > aware of) but those > > eyeballs are still valuable. The Beer School podcast for instance. > You know right there what > > demographic is subscribing to that show. Any number of advertisers > would be smart to > > buy ad space/sponsor it. > > > > It will get there, but the wheels of industry turn slowly... > > > > adam > > >
