I agree with you Adam. It's just a matter of time that all that you describe will happen. As far as the advertising platform, maybe even open-source, that I mentioned earlier about in this post, I have discovered that it is possible using Adobe Flex in tandem with Adobe LiveCycle. Imagine if there's an advertising platform out there, much like Google AdWords but for video, that allows independednt video producers to log-in to their accounts and choose what video ads are suitable for their show. On the other end, the advertising companies create their profiles on this platform and submit their 5-10 second video adds (also with ability to let the independent producers to create the ads for them). So the platform hosts the video ads and connects the advertisers with the independent producers. The producers get the Flash player with capabilities to display URL hotspots (product placement) and other features I mentioned, like RSS video ad insertion into episodes. Of course the platform also has to CDN host the footage of episodes. It seems that the most ideal company to come up with something like this is Blip. But they are sleeping. They seem to only want to connect the independent producers with pre/mid/post-roll video ads only if the episode reaches a certain number of views.
What are your thoughts on this? Thanks Renat --- In videoblogging@yahoogroups.com, "influxxmedia" <[EMAIL PROTECTED]> wrote: > > --- In videoblogging@yahoogroups.com, "Renat Zarbailov" <innomind@> wrote: > > > > URL hotspots in the video is also essential for product placement for > > new tab opening when the end-user clicks on it. > > > > What are your thoughts on this? > > > This will be the future of web video for sure. Adobe Media Player should make this a more > viable option with an interactive Flash layer over H264 video. Enhanced podcasts come > close to this in some ways, but I haven't seen any that use that technology for 'traditional' > advertising. I'm sure the minds of advertisers have to be changed/convinced that web > video is worthwhile avenue for advertising on. As has been mentioned already it comes > down to ROI for them. I think old school ad mentality dictates that broad advertising to a > vast audience in the hope that a small percentage of those viewers react to the ad. > > The new school will be slivercasting to highly targeted niche audiences, that will obviously > be much much smaller. Once advertisers can be convinced that bigger is not necessarily > better it should really beneftit a web video show with a small but loyal niche audience. > We're seeing it with Ask A Ninja a little bit (maybe others I'm not aware of) but those > eyeballs are still valuable. The Beer School podcast for instance. You know right there what > demographic is subscribing to that show. Any number of advertisers would be smart to > buy ad space/sponsor it. > > It will get there, but the wheels of industry turn slowly... > > adam >
