Hi Tim, It been over a year downloadablemedia.org has been around. I would like to hear what practical results have been achieved that bring independent producers closer to advertisers.
Thanks --- In videoblogging@yahoogroups.com, Tim Street <[EMAIL PROTECTED]> wrote: > > Hey Renat, > > I wish I could say that everything you talk about was easy to do and > that we could just flip a switch and have it all be perfect and work > for every independent producer - but that's just not the way it is. > > There are a few of us that are trying to make several of those things > you write about happen for independents but it's going to take time > and help from everyone. > > It's easy to complain about the situation but if you are really > interested in bringing advertisers and content producers together I > urge you to join the Association of Downloadable Media http://www.downloadablemedia.org/ > and sign up to attend Ad-tech in San Francisco in April 15-17 http://tinyurl.com/3cg6g6 > > The ADM will be offering a substantial discount to the event and there > will be some steps taken in the direction you are talking about. > > Rome wasn't built at an advertising conference and all are problems > won't be solved there either but if you can attend you will be > surrounded by other people who want to see independent content > creators and advertisers come together. > > > Tim Street > Creator/Executive Producer > French Maid TV > Subscribe for FREE @ > http://frenchmaidtv.com/itunes > MyBlog > http://1timstreet.com > > > > > > > On Feb 12, 2008, at 10:44 PM, Renat Zarbailov wrote: > > > Your words are golden Bill. Only good content is king, rather than > > just any content. Just because content is created doesn't mean it's > > worth watching. > > > > On another note though, I am surprised that none of the companies, > > including blip, takes notice about what the producers need to monetize > > online shows, they only look at the scenery of online video from their > > software programming mindset. And when they flip, they wonder what > > they did wrong... It's all about usability testing!!! Put yourself in > > the shoes of the end-user and see if you will resonate to the existing > > video ad approaches. > > > > Big advertising platform creators like Maven networks and Move > > networks have it tailored for huge Fox-like corporations to be > > smoothly transforming their traditional TV content to the web. > > However, there's no company with a practical solution that does that > > for the independent producers. Does that mean that the future of > > online video advertising is only for the established TV brands? Why > > can't independent content producers establish an alliance that works > > with advertisers directly? There needs to be an RSS video ad approach > > for this to work. If there's any Adobe Flex programmers reading this > > they should take notice that this is where online video can prosper > > benefiting all. Similar to Google's Adwords this RSS feed would > > automatically embed itself to the most watched episode of an online > > show, hence advertisers are happy that the ad is seen by many. Also > > URL hotspots in the video is also essential for product placement for > > new tab opening when the end-user clicks on it. > > > > What are your thoughts on this? > > > > --- In videoblogging@yahoogroups.com, "Bill Cammack" <billcammack@> > > wrote: > > > > > > While I respect what he's saying, because he's the one with the > > > company that deals with the business end of making money off of > > people > > > that make videos, I don't think "lack of content" is the problem > > here. > > > > > > The problem *now* is what I've BEEN saying the problem is, which is > > > that without a way to figure out whether suburban males with lawns > > > that are likely to buy a lawnmower are tuning in to your show, you > > > can't sell advertising to lawnmower manufacturers. > > > > > > To say that there isn't enough content for companies to advertise on > > > doesn't take into account that there's tons of content that NOBODY > > > wants to advertise on because of lack of perceived ROI. > > > > > > That's what's so funny about this video "boom". People are rushing > > to > > > make a site where people are going to get on the bandwagon and > > upload > > > UGC and they think they're going to make all this money from it, > > when > > > in reality, they don't know JACK about video, they don't know JACK > > > about building, growing and maintaining an audience, they don't know > > > JACK about creating, advertising or moderating a social site... All > > > they know is that "there's gold in them thar hills"! :D > > > > > > Get them a pan. > > > > > > There's CONTENT being made every single day, just on youtube alone. > > > The point is that none of it's monetizable because you can't tell > > > who's clicking on it, and unless you're willing to do some form of > > > shotgun advertising where you know a show gets 200,000 views per > > week > > > and you're willing to take a chance on them, it's not CONTENT you > > > want, but GOOD content, NICHE content and content you're likely to > > see > > > ROI from. > > > > > > Bill Cammack > > > http://BillCammack.com > > > > > > > > > > > > > > > > > > --- In videoblogging@yahoogroups.com, "Renat Zarbailov" <innomind@> > > > wrote: > > > > > > > > Here is Hilmi Ozguc (of Maven Networks) talking about the future > > of > > > > video advertising. > > > > > > > > http://wbztv.com/consumer/technology/MITX.Social.Media.2.584567.html > > > > > > > > Enjoy! > > > > > > > > > > > > > > > > > [Non-text portions of this message have been removed] >
