Re: [marketing] American Library Association 2010 Annual Conference

2010-02-12 Thread Andy Brown

Drew, all,

I have the files needed to get started on the CDs for the conference.
I just need an idea of how many I need to burn.

How do I go about getting the labels?

Still waiting on the Art project for the banner art, trying to tie in
with the 10 anniversary.

I finally have a good pamphlet, how may do we need?

Any idea how many of the Library flyers we will need?


Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-26 Thread Juergen Schmidt
 :)


Again, only my 3cents... Still, all validated by my personal/professional
experience in terms of 'what really works'.  As always, thanks for
listening... ~Christine

- Original Message - From: Drew Jensen
drewjensen.in...@gmail.com
To: dev@marketing.openoffice.org
Sent: Friday, January 22, 2010 7:42 PM
Subject: Re: [marketing] American Library Association 2010 Annual
Conference



Andy,

Sign - no.  Joyce got a quote for a 3 ft banner today, but she hasn't
gotten that to me yet.

Flier - ah, tell you the truth I didn't really have to time to look that
over, I will do so this weekend OK.

Thanks

Drew

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--
Sun Microsystems GmbHJuergen Schmidt
Nagelsweg 55 Technical Lead Programmability
20097 Hamburg, Germany

Sitz der Gesellschaft:
Sun Microsystems GmbH, Sonnenallee 1, D-85551 Kirchheim-Heimstetten
Amtsgericht M¸nchen: HRB 161028
Gesch‰ftsf¸hrer: Thomas Schrˆder, Wolfgang Engels
Vorsitzender des Aufsichtsrates: Martin H‰ring

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-26 Thread Christine Louise Beems
I apologize for lagging behind in this (and related) conversations... 
however I am in the midst of a somewhat intense agenda which it is going to 
take me a couple of days to complete. And... this is not uncommon smile... 
thus my routine response to such requests as -- I would like to see what 
you would do with (X) on a show card -- that'll take a couple of weeks 
smile.  But I can tell you that I would first think about 'international 
icons and symbols' that are already in use around the world that 
'communicate' the 'core values' of the product (OOo -- both the productivity 
suite and the community) that we see as 'highly important' to the audience 
(prospective client) we which to intice...


Then, we must design the visual image to communicate with them in terms they 
(the client) appreciate, connect-with and understand.


For example, the document referenced below would be rated by some as 'highly 
technical' and by others as 'basic information'... relative to their own 
field of expertise. The objective of a showcard is to take such infomation 
and condense it to bulletpoints that both the sophisticated and the 
noviciate have (as much as possible) the equal opportunity to grasp...


Anyway... as to Where can I find information on printing banners in 
OpenOffice.org? I do not know, except inside my head smile... that is, I 
know that excellent (temporary, one-time-use, fun) banners may be created 
with MSWord ugh and tho I have not done a banner it with OOo I have worked 
sufficiently with the application to 'assume' (dangerous, I know) that I 
should be able to produce the same high quality with OOo. If I ever get the 
time to write out a set of instructions I will certainly pass along or if 
you experiment and come up with specific questions I will do my best to 
answer.


Gotta scoot... ~Christine


 Original Message - 
From: Andy Brown a...@the-martin-byrd.net

To: dev@marketing.openoffice.org
Sent: Monday, January 25, 2010 5:46 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference



Hi Christine,

Christine Louise Beems wrote:

About flyers, printing and promotional/show materials in general...

I strongly recommend (to my paying clients smile) that hard-copy
publication of documents for promotional distribution be kept to a
critical minimum for reasons of marketing effectiveness and responsible
stewardship of resources.

In this interest, there is only 1 printed document is produced in mass
quantity to hand out at a show. This can be either a flyer or a showcard
with outstanding graphic design (ie: curb appeal) that succinctly
communicates the features, advantages and benefits of the
service/product being promoted and clearly points the way to a website
where comprehensive information is easily found.


I would like to see what you would do with
http://opendocumentfellowship.com/libraries to get it on a show card.
The site has a ODT and PDF version of the flyer that we are talking about.


In addition, one of the things we *should* be thinking about and
developing (as immediately as possible) is a 'promotional calendar'.
This is accomplished by starting with the date of the event (in this
case June 24-30, 2010 -- yes?) and backtracking to line-item what must
be done by when.

For example, we would want to aim for a 'media saturation campaign'
during the entire month of June. This means that we would have to get
'news release' event announcements and promotional blurbs distributed to
'trade publications' (and various others) by no later than April 15 as
it takes a minimum of 6 weeks lead time for such announcement to have
the realistic possiblity of making print.


Do we have someone that will take this on?  Russell has already posted a
group of links that would be a good starting point for this.


Which brings up another point I've been meaning to raise for a while...
in that it takes me something like a dozen clicks (and I have to
somewhat know where I am going) to get from the OOo homepage to the
archive of our news releases... and in terms of making things easy for
reporters to access the kind of infomation they need in order to convey
accurate information about us to their readers, our news release archive
section should easily accessible from just about every page of the whole
OOo site smile.


The link to the wiki has been posted here several time,
http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010 .


And about banners... think how kewl it would be to 'print our own'
(totally awesome) banner(s) using OOo to do the design and then be able
to say to show attendees... 'see, look what can be easily done with
OOo... and you can do it too!!!'


Where can I find information on printing banners in OpenOffice.org?
This would be very useful in my current job.  But I am worried that such
a banner would not be professional looking.

Thanks for your time.

Andy



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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-25 Thread Andy Brown
Hi Christine,

Christine Louise Beems wrote:
 About flyers, printing and promotional/show materials in general...
 
 I strongly recommend (to my paying clients smile) that hard-copy
 publication of documents for promotional distribution be kept to a
 critical minimum for reasons of marketing effectiveness and responsible
 stewardship of resources.
 
 In this interest, there is only 1 printed document is produced in mass
 quantity to hand out at a show. This can be either a flyer or a showcard
 with outstanding graphic design (ie: curb appeal) that succinctly
 communicates the features, advantages and benefits of the
 service/product being promoted and clearly points the way to a website
 where comprehensive information is easily found.

I would like to see what you would do with
http://opendocumentfellowship.com/libraries to get it on a show card.
 The site has a ODT and PDF version of the flyer that we are talking about.

 In addition, one of the things we *should* be thinking about and
 developing (as immediately as possible) is a 'promotional calendar'.
 This is accomplished by starting with the date of the event (in this
 case June 24-30, 2010 -- yes?) and backtracking to line-item what must
 be done by when.
 
 For example, we would want to aim for a 'media saturation campaign'
 during the entire month of June. This means that we would have to get
 'news release' event announcements and promotional blurbs distributed to
 'trade publications' (and various others) by no later than April 15 as
 it takes a minimum of 6 weeks lead time for such announcement to have
 the realistic possiblity of making print.

Do we have someone that will take this on?  Russell has already posted a
group of links that would be a good starting point for this.

 Which brings up another point I've been meaning to raise for a while...
 in that it takes me something like a dozen clicks (and I have to
 somewhat know where I am going) to get from the OOo homepage to the
 archive of our news releases... and in terms of making things easy for
 reporters to access the kind of infomation they need in order to convey
 accurate information about us to their readers, our news release archive
 section should easily accessible from just about every page of the whole
 OOo site smile.

The link to the wiki has been posted here several time,
http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010 .

 And about banners... think how kewl it would be to 'print our own'
 (totally awesome) banner(s) using OOo to do the design and then be able
 to say to show attendees... 'see, look what can be easily done with
 OOo... and you can do it too!!!'

Where can I find information on printing banners in OpenOffice.org?
This would be very useful in my current job.  But I am worried that such
a banner would not be professional looking.

Thanks for your time.

Andy



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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-24 Thread WorldLabel.com
Hi Andy

 I agree that we need to start having a presents at these and other like
events.

Yes, at somepoint we got to try and reach out to the larger corporate
sponsors so this can happen.

 I agree, but how to incorporate it in the sign?

My thought are two signs, a very large bold one for OpenOffice.org,
obviously smaller and hanging away from the OOo sign, the ODF one. This way
we can bring some focus to the format i.e. safe secure for long term
archiving (ISO approved) and allows for Open Access for everyone forever.

Regarding Kiosk and Librarians using OOo, perhaps there are opportunities to
have OOo on a disk on the shelf for patrons to rent, take home and load to
their computers. This concept, however might be better suited for 3rd world
counties with limited Broadband and probably involves more expensive
packaging?

Russell


On Sat, Jan 23, 2010 at 8:56 PM, Andy Brown a...@the-martin-byrd.netwrote:

 Hi Russell,

 WorldLabel.com wrote:
  Hi
 
  Some ideas and thoughts. Pls excuse my writing as I am dyslexic

 I know how that goes as I have the same problem.

  reusable, sign for around $51.00.  I say reusable so that it can be used
  for, hopefully, other events during the year.
 
  Yes, we should try for the ALA conference every year or alternate year.
 We
  can also exhibit at a ALA regional event in between the national ALA
  conference. It would be a good idea to try and get other larger
 sponsors
  to help with this effort. Showing face consistently at these exhibits can
  only help show that we are really around and serious. One hit might not
 have
  much impact.

 I agree that we need to start having a presents at these and other like
 events.

  Some signage for ODF would also be good. I think Louis is correct, ODF is
 a
  tactical tool to help OOo get adopted.  A display showing the success  of
  ODF adoption in other countries including OOo and/or a presentation I
 think
  would be beneficial. In fact, it might surprise many to see just how wide
  spread the adoption of ODF is and hence make  our effort   more
 convincing.

 I agree, but how to incorporate it in the sign?

  Open Access is a popular movement amongst many Librarians and getting
  stronger. It is obvious that the dominant Office Suite restricts Open
  Access. This might be one point/theme we would  want to put emphasis on.

 I have just mailed out 30 disk to a university in PA for an Open Source
 panel discussion that is planed for next month.  I hope to be able get
 the poc there to help develop some marketing ideas for other such groups.

  In general, I believe we would have better success pitching the adoption
 of
  OOo at the conference to poorer rural libraries that visit the booth,
 than
  large ones with huge IT teams i.e. NY Public library

 I believe your right and that is who we need to reach.

 Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-24 Thread Lars Nooden
WorldLabel.com wrote:
 Yes, at somepoint we got to try and reach out to the larger corporate
 sponsors so this can happen.

Are there any contacts with companies that support or maintain or train
Evergreen, Koha or Greenstone?  Those are FOSS integrated library
systems.  It would makes sense to try to work together with them
especially.

/Lars


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-24 Thread Drew Jensen

Lars Nooden wrote:

WorldLabel.com wrote:
  

Yes, at somepoint we got to try and reach out to the larger corporate
sponsors so this can happen.



Are there any contacts with companies that support or maintain or train
Evergreen, Koha or Greenstone?  Those are FOSS integrated library
systems.  It would makes sense to try to work together with them
especially.

/Lars

  


Hi Lars,

Equinox  is listed as having a booth at the expo.
http://www.esilibrary.com/esi/ (Evergreen, FOSS cataloging software)

That is only direct knowledge I have.

Drew



Re: [marketing] American Library Association 2010 Annual Conference

2010-01-24 Thread Lars Nooden
WorldLabel.com wrote:

 Open Access is a popular movement amongst many Librarians and getting
 stronger. It is obvious that the dominant Office Suite restricts Open
 Access. This might be one point/theme we would  want to put emphasis on.

Or that OOo and ODF enable OpenAccess.  The written material produced by
University faculty is the university's most valuable and most expensive
asset and open formats extend the lifespan of those assets, thus .

Even if the new competitor to ODF were open, an 8000 page specification
with virtually zero re-use of existing standards is in practice
unimplementable.  Seeing as the proponent of that competing
specification can't even implement it, it can be dismissed and those
floating it as an option can be dismissed either as unserious or
unknowledgeable or both -- albeit in a more diplomatic manner.

/Lars

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-24 Thread Lars Nooden
WorldLabel.com wrote:

 In general, I believe we would have better success pitching the adoption of
 OOo at the conference to poorer rural libraries that visit the booth, than
 large ones with huge IT teams i.e. NY Public library

The larger urban libraries would probably benefit most from OOo.  I've
seen some that are still running Windows and have no IT staff to speak
of anymore, though salaries are still consumed under that line item.

Live CDs and LTSP would be of great advantages to public libraries.  An
increasing number of public libraries and public schools around the
world use LTSP.  There is a very large LTSP community in the US and
since in many districts the public libraries are in the same
administrative or budgetary unit.

/Lars

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-24 Thread Christine Louise Beems

Yes Lars... thank you for summarizing smile.

Thanks also to those who expressed appreciation for my participation on this 
list. It makes me very happy to know that my thinking is useful and 
beneficial. I chose to get involved with OOo because I have long been a 
proponent of Open Source 'philosophical' standards regarding community 
self-governance, open process, and collaborative flexibility and it brings 
me great personal pleasure to see those ideals actualized in conversations 
and actions here.


About printed materials, a 'showcard' is the one piece of literature that I 
see as essential. This handout is 8.5x3.6, printed on medium-weight 
cardstock. Given 'no bleed' in the design layout, three handouts are printed 
on one sheet of 8.5x11 cardstock (which is highly cost-effective). One 
side is 'graphically intense' and the other is 'information oriented'.


The graphic side should 'ask' (not answer) a question... so as to stimulate 
curiosity in the mind of the person who sees the showcard laying on a table 
or desk.


The information side should concisely enumerate the features, advantages, 
and benefits (FAB) of the product, program, business or organziation and 
(this is really important) point to a website which resembles the graphic 
side of the card in design (in the interest of brand-recognition) and has 
well organized access to those materials (PDFs, other webpages, 
cheat-sheets, etc.) which support the FAB assertions made on the 
informational side of the card.


Also, in context specifically of OOo (or any 'international' client), the 
'curb appeal' side of the card should be graphically inclusive of all 
nationalities (so that this design-identity may be redundantly used to build 
'brand name recognition' around the world) and the informational side of the 
card should be as readily translateable as possible to any language.


Again, simply my take on things smile. Please feel free to adopt what is 
useful and leave the rest behind. ~Christine


- Original Message - 
From: Lars Nooden larsnoo...@openoffice.org

To: dev@marketing.openoffice.org
Sent: Sunday, January 24, 2010 9:25 AM
Subject: Re: [marketing] American Library Association 2010 Annual Conference



Christine Louise Beems wrote:

I strongly recommend ...


If I interpret correctly ...

+1 for keeping printed handouts and brochures to a minimum (or avoiding)

+1 for having hands-on kiosks

/Lars

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-24 Thread Drew Jensen

Hello Folks,

FYI - updated http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010 
with final show schedule, some suggestions regarding a booth location, 
show media..etc.


Also updated http://wiki.services.openoffice.org/wiki/Talk:US/Home/ALA-2010

During the day I'll be updating both pages - including updating the talk 
page with subjects from this ML thread...*PLEASE* feel free to do so 
yourselves


@Christine, Lars, Andy - sorry, I have not had a good chance to email 
you directly. @Christine feel free to kick that off if you like,


Lots of stuff in the last few emails from everyone to touch on; 
Including goals
- @Lars you and others, I think have been hitting on that, particularly, 
with some remarks.  IMO having goals more precisely enumerated is a must 
-again- lets try and get this moved to the wiki page(s) if we can.


For the next couple of hours  I'll be on task (budget, project plan) and 
lurking at IRC channel irc://freenode/oooregional 
(Football starts in 3 hours...*grin*...and a guy has to have priorities!)



Otherwise, planing on dialing into tomorrows phone conference, to listen 
and in case there any questions on this.


Thanks

Drew




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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-24 Thread WorldLabel.com
Hi Lars

 The written material produced by University faculty is the university's
most valuable and most expensive asset.
 The larger urban libraries would probably benefit most from OOo.

I would guess then there would be a different approach to discussing OOo and
ODF to academic/Institutional libraries and the use of OOo in a public
library setting?

Russell

On Sun, Jan 24, 2010 at 12:47 PM, Drew Jensen drewjensen.in...@gmail.comwrote:

 Hello Folks,

 FYI - updated http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010with 
 final show schedule, some suggestions regarding a booth location, show
 media..etc.

 Also updated
 http://wiki.services.openoffice.org/wiki/Talk:US/Home/ALA-2010

 During the day I'll be updating both pages - including updating the talk
 page with subjects from this ML thread...*PLEASE* feel free to do so
 yourselves

 @Christine, Lars, Andy - sorry, I have not had a good chance to email you
 directly. @Christine feel free to kick that off if you like,

 Lots of stuff in the last few emails from everyone to touch on; Including
 goals
 - @Lars you and others, I think have been hitting on that, particularly,
 with some remarks.  IMO having goals more precisely enumerated is a must
 -again- lets try and get this moved to the wiki page(s) if we can.

 For the next couple of hours  I'll be on task (budget, project plan) and
 lurking at IRC channel irc://freenode/oooregional (Football starts in 3
 hours...*grin*...and a guy has to have priorities!)


 Otherwise, planing on dialing into tomorrows phone conference, to listen
 and in case there any questions on this.

 Thanks

 Drew





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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-24 Thread Bernhard Dippold

Hi Drew, all,

Drew Jensen schrieb:

Hello Folks,

[...]

@Christine, Lars, Andy - sorry, I have not had a good chance to email
you directly. @Christine feel free to kick that off if you like,


From what I read in this thread I don't like to have the organizational 
discussions offlist. Here we found lots of proposals and informations 
that fit not only other events too, but touch general marketing topics.


If you don't have confident content to share I'd propose to use a 
marketing mailing list for organizational activities, so organizators of 
other events (or for a follow-up next year) could profit from your 
experiences.


If this stuff is not relevant for the vast majority of subscribers to 
this list, I'd recommend to re-activate eve...@marketing.openoffice.org 
or establish another similar one.


Best regards

Bernhard

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-23 Thread WorldLabel.com
Hi

Some ideas and thoughts. Pls excuse my writing as I am dyslexic

 reusable, sign for around $51.00.  I say reusable so that it can be used
for, hopefully, other events during the year.

Yes, we should try for the ALA conference every year or alternate year. We
can also exhibit at a ALA regional event in between the national ALA
conference. It would be a good idea to try and get other larger sponsors
to help with this effort. Showing face consistently at these exhibits can
only help show that we are really around and serious. One hit might not have
much impact.

Some signage for ODF would also be good. I think Louis is correct, ODF is a
tactical tool to help OOo get adopted.  A display showing the success  of
ODF adoption in other countries including OOo and/or a presentation I think
would be beneficial. In fact, it might surprise many to see just how wide
spread the adoption of ODF is and hence make  our effort   more convincing.

Open Access is a popular movement amongst many Librarians and getting
stronger. It is obvious that the dominant Office Suite restricts Open
Access. This might be one point/theme we would  want to put emphasis on.

In general, I believe we would have better success pitching the adoption of
OOo at the conference to poorer rural libraries that visit the booth, than
large ones with huge IT teams i.e. NY Public library

Russell



On Fri, Jan 22, 2010 at 9:49 PM, Andy Brown a...@the-martin-byrd.netwrote:

 Drew Jensen wrote:
 
 
  I will be glad to do it.  Don't worry about the cost as I think I can
  cover that.  If we do as others have with the CDs then we can recover at
  least some of the cost.
 
 
  Do you have the lead time needed for the printer after they 'acceptable'
  the art?
 

 For some reason I am thinking it is a week, but I have an email in to
 get a better answer.

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-23 Thread Christine Louise Beems

About flyers, printing and promotional/show materials in general...

I strongly recommend (to my paying clients smile) that hard-copy 
publication of documents for promotional distribution be kept to a critical 
minimum for reasons of marketing effectiveness and responsible stewardship 
of resources.


In this interest, there is only 1 printed document is produced in mass 
quantity to hand out at a show. This can be either a flyer or a showcard 
with outstanding graphic design (ie: curb appeal) that succinctly 
communicates the features, advantages and benefits of the service/product 
being promoted and clearly points the way to a website where comprehensive 
information is easily found.


In light of the (excellent) idea Drew proposed (I was thinking we could 
offer the workstation/PCS as a public access kiosk for the attendees, say 
for someone that needs to print a resume. For those that have the 'deer in 
the headlights look' when they realize it's not MS we have a real live 
person there to get them started.) and the extensive reference materials 
that are avaialble, my suggestion would be to print several comprehensive 
sets of all readily available documents and assemble these (in page 
protectors) in a 3-ring binder. Make these binders available at the show 
table and also make it possible for someone who wants a hard copy to print 
it there at the booth... while at the same time pointing out that if they 
will go to the website referenced on the showcard, all the documents in the 
3-ring binder are readily available for download smile.


In addition, one of the things we *should* be thinking about and developing 
(as immediately as possible) is a 'promotional calendar'. This is 
accomplished by starting with the date of the event (in this case June 
24-30, 2010 -- yes?) and backtracking to line-item what must be done by 
when.


For example, we would want to aim for a 'media saturation campaign' during 
the entire month of June. This means that we would have to get 'news 
release' event announcements and promotional blurbs distributed to 'trade 
publications' (and various others) by no later than April 15 as it takes a 
minimum of 6 weeks lead time for such announcement to have the realistic 
possiblity of making print.


And there are other things (like printing  shipping deadlines) that must be 
considered and factored into an overall calendar/agenda of activities (which 
I know at present I should be posting to a wiki somewhere, but confess I 
simply get lost when wading my way through the OOo related webspace).


Which brings up another point I've been meaning to raise for a while... in 
that it takes me something like a dozen clicks (and I have to somewhat know 
where I am going) to get from the OOo homepage to the archive of our news 
releases... and in terms of making things easy for reporters to access the 
kind of infomation they need in order to convey accurate information about 
us to their readers, our news release archive section should easily 
accessible from just about every page of the whole OOo site smile.


And about banners... think how kewl it would be to 'print our own' (totally 
awesome) banner(s) using OOo to do the design and then be able to say to 
show attendees... 'see, look what can be easily done with OOo... and you can 
do it too!!!'


Again, only my 3cents... Still, all validated by my personal/professional 
experience in terms of 'what really works'.  As always, thanks for 
listening... ~Christine


- Original Message - 
From: Drew Jensen drewjensen.in...@gmail.com

To: dev@marketing.openoffice.org
Sent: Friday, January 22, 2010 7:42 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference



Andy,

Sign - no.  Joyce got a quote for a 3 ft banner today, but she hasn't 
gotten that to me yet.


Flier - ah, tell you the truth I didn't really have to time to look that 
over, I will do so this weekend OK.


Thanks

Drew

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-23 Thread Andy Brown
Follow up:

Andy Brown wrote:
 Drew Jensen wrote:
 I will be glad to do it.  Don't worry about the cost as I think I can
 cover that.  If we do as others have with the CDs then we can recover at
 least some of the cost.
   
 Do you have the lead time needed for the printer after they 'acceptable'
 the art?

 
 For some reason I am thinking it is a week, but I have an email in to
 get a better answer.
 

The time is variable from 3 to 21 days.  The shorter the time the higher
the shipping and processing cost.  So the sooner I can get the order in
the better.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-23 Thread Andy Brown
Hi Russell,

WorldLabel.com wrote:
 Hi
 
 Some ideas and thoughts. Pls excuse my writing as I am dyslexic

I know how that goes as I have the same problem.

 reusable, sign for around $51.00.  I say reusable so that it can be used
 for, hopefully, other events during the year.
 
 Yes, we should try for the ALA conference every year or alternate year. We
 can also exhibit at a ALA regional event in between the national ALA
 conference. It would be a good idea to try and get other larger sponsors
 to help with this effort. Showing face consistently at these exhibits can
 only help show that we are really around and serious. One hit might not have
 much impact.

I agree that we need to start having a presents at these and other like
events.

 Some signage for ODF would also be good. I think Louis is correct, ODF is a
 tactical tool to help OOo get adopted.  A display showing the success  of
 ODF adoption in other countries including OOo and/or a presentation I think
 would be beneficial. In fact, it might surprise many to see just how wide
 spread the adoption of ODF is and hence make  our effort   more convincing.

I agree, but how to incorporate it in the sign?

 Open Access is a popular movement amongst many Librarians and getting
 stronger. It is obvious that the dominant Office Suite restricts Open
 Access. This might be one point/theme we would  want to put emphasis on.

I have just mailed out 30 disk to a university in PA for an Open Source
panel discussion that is planed for next month.  I hope to be able get
the poc there to help develop some marketing ideas for other such groups.

 In general, I believe we would have better success pitching the adoption of
 OOo at the conference to poorer rural libraries that visit the booth, than
 large ones with huge IT teams i.e. NY Public library

I believe your right and that is who we need to reach.

Andy

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RE: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Heavlin, Lee
Andy:  If you are going to be using these brochures for multiple
conferences and will have a steady stream of orders coming from
OpenOffice.org as a corporate identity, we offer just in time print on
demand for a series of products.

We support some very large Fortune 500 companies that use our digital
center and fulfillment resources.  Some use us for outfitting conference
attendees with everything they need, shipped to conference center/hotel
or to their office/home.

Volume is what makes the difference.  Let me know.


Lee Heavlin
Business Manager
PBM GRAPHICS, INC.
3700 S Miami Blvd
Durham, NC  27703
Office: 919-595-7612
Cell:919-741-0582


-Original Message-
From: Andy Brown [mailto:a...@the-martin-byrd.net] 
Sent: Thursday, January 21, 2010 8:41 PM
To: dev@marketing.openoffice.org
Subject: Re: [marketing] American Library Association 2010 Annual
Conference

WorldLabel.com wrote:
 Jean Hollis Weber just forwarded these links on ODF for libraries
which will
 be usefull:
 

http://www.friendsofopendocument.com/resources/ODF-for-libraries-Oct06.o
dt

http://www.friendsofopendocument.com/resources/ODF-for-libraries-Oct06.p
df
 
 Russell
 

I just got the links myself.  I will see what I can do to get them
printed and ready.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown
Heavlin, Lee wrote:
 Andy:  If you are going to be using these brochures for multiple
 conferences and will have a steady stream of orders coming from
 OpenOffice.org as a corporate identity, we offer just in time print on
 demand for a series of products.
 
 We support some very large Fortune 500 companies that use our digital
 center and fulfillment resources.  Some use us for outfitting conference
 attendees with everything they need, shipped to conference center/hotel
 or to their office/home.
 
 Volume is what makes the difference.  Let me know.

Morning Lee,

This runs into two problems.  The first is that OpenOffice.org does not
order them.  The second is that this could be a one time thing.

Thanks for the offer though.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown
Drew Jensen wrote:
 
 Hi,
 
 Is that the layout of the flyer or the actual production of the flyers?
 
 Thanks
 
 Drew

Drew,

Have you have time to look at the flyer?  Contact me off list.

Andy


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread WorldLabel.com
Im listing here some other organizations and bloggers who can possibly help
this effort:

http://www.oclc.org/us/en/default.htm
http://www.oss4lib.org/ (very active open source group for libraries)
http://www.webjunction.org
http://meredith.wolfwater.com/wordpress/ (information wants to be free)
http://www.techsoupforlibraries.org/
http://www.libraryjournal.com/ (largest publication for libraries)
http://www.educause.edu/
http://www.arl.org/sparc/
http://www.cni.org/

I will approach these entities at some point closer to the conference date
to see if they can get the word out to help us.

If you know any other organizations and/or librarian bloggers to approach,
please advise.

Russell


On Fri, Jan 22, 2010 at 1:31 PM, Andy Brown a...@the-martin-byrd.netwrote:

 Drew Jensen wrote:
 
  Hi,
 
  Is that the layout of the flyer or the actual production of the flyers?
 
  Thanks
 
  Drew

 Drew,

 Have you have time to look at the flyer?  Contact me off list.

 Andy


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown
WorldLabel.com wrote:
 Im listing here some other organizations and bloggers who can possibly help
 this effort:
 
 http://www.oclc.org/us/en/default.htm
 http://www.oss4lib.org/ (very active open source group for libraries)
 http://www.webjunction.org
 http://meredith.wolfwater.com/wordpress/ (information wants to be free)
 http://www.techsoupforlibraries.org/
 http://www.libraryjournal.com/ (largest publication for libraries)
 http://www.educause.edu/
 http://www.arl.org/sparc/
 http://www.cni.org/
 
 I will approach these entities at some point closer to the conference date
 to see if they can get the word out to help us.
 
 If you know any other organizations and/or librarian bloggers to approach,
 please advise.
 
 Russell

Russell,

Thanks for the links.  I am not sure how we can add these to this
mission, maybe adding another page to the flyer from Jean,  but they
will help on a local project I am working on.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread WorldLabel.com
Hi Andy

I was thinking mostly in terms of letting them know OOo will be exhibiting
(free CDs and downloading available) and information on ODF will be
available, so hopefully they would help us get the word out that we will be
there though thier media outlets.

Best
Russell

On Fri, Jan 22, 2010 at 3:36 PM, Andy Brown a...@the-martin-byrd.netwrote:

 WorldLabel.com wrote:
  Im listing here some other organizations and bloggers who can possibly
 help
  this effort:
 
  http://www.oclc.org/us/en/default.htm
  http://www.oss4lib.org/ (very active open source group for libraries)
  http://www.webjunction.org
  http://meredith.wolfwater.com/wordpress/ (information wants to be free)
  http://www.techsoupforlibraries.org/
  http://www.libraryjournal.com/ (largest publication for libraries)
  http://www.educause.edu/
  http://www.arl.org/sparc/
  http://www.cni.org/
 
  I will approach these entities at some point closer to the conference
 date
  to see if they can get the word out to help us.
 
  If you know any other organizations and/or librarian bloggers to
 approach,
  please advise.
 
  Russell

 Russell,

 Thanks for the links.  I am not sure how we can add these to this
 mission, maybe adding another page to the flyer from Jean,  but they
 will help on a local project I am working on.

 Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown
WorldLabel.com wrote:
 Hi Andy
 
 I was thinking mostly in terms of letting them know OOo will be exhibiting
 (free CDs and downloading available) and information on ODF will be
 available, so hopefully they would help us get the word out that we will be
 there though thier media outlets.
 
 Best
 Russell

Hi Russell,

Sorry, I misunderstood.  That sounds great.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread WorldLabel.com
Hi Drew

This is great: http://wiki.services.openoffice.org/wiki/File:Booth.odg Noticed
all the work stations are Linux, i think we should definitely consider a
Windows station also :(

Russell

On Fri, Jan 22, 2010 at 3:46 PM, Andy Brown a...@the-martin-byrd.netwrote:

 WorldLabel.com wrote:
  Hi Andy
 
  I was thinking mostly in terms of letting them know OOo will be
 exhibiting
  (free CDs and downloading available) and information on ODF will be
  available, so hopefully they would help us get the word out that we will
 be
  there though thier media outlets.
 
  Best
  Russell

 Hi Russell,

 Sorry, I misunderstood.  That sounds great.

 Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Hamish Bell
Hi 
I agree ... while we should be encouraging people to use Linux, we have
to realise that Windows is just as important platform because so many
more people use Windows than Linux.  We should be doing our best to
increase OOo usage, no matter what platform the user uses and by having
maybe one Windows-based station will show that OOo works fine on
platforms other than Linux.

Hamish

-Original Message-
From: WorldLabel.com worldla...@gmail.com
Reply-to: dev@marketing.openoffice.org
To: dev@marketing.openoffice.org
Subject: Re: [marketing] American Library Association 2010 Annual
Conference
Date: Fri, 22 Jan 2010 16:28:33 -0500

Hi Drew

This is great: http://wiki.services.openoffice.org/wiki/File:Booth.odg Noticed
all the work stations are Linux, i think we should definitely consider a
Windows station also :(

Russell



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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Drew Jensen

Hamish Bell wrote:
Hi 
I agree ... while we should be encouraging people to use Linux, we have

to realise that Windows is just as important platform because so many
more people use Windows than Linux.  We should be doing our best to
increase OOo usage, no matter what platform the user uses and by having
maybe one Windows-based station will show that OOo works fine on
platforms other than Linux.
  


Hamish, Russell,

Well, if you look the station with key number [2] = Virtualized Desktop.

The two screens [1]and[2] would be running off an OpenSolaris server 
with virtualbox. The console [2] can run OpenSolaris, Linux, Win 7 
desktops as needed.
Additionally the screen can accept a secondary input, so bring your own 
laptop.


Would that cover us?

Drew

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Drew Jensen


Additionally the screen can accept a secondary input, so bring your 
own laptop.



meant - so if anyone brings a Mac laptop?


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown
WorldLabel.com wrote:
 Im listing here some other organizations and bloggers who can possibly help
 this effort:
 
 http://www.techsoupforlibraries.org/
 

This site has a very interesting page,
http://www.techsoup.org/stock/libraries/ .

Sun is listed as donating servers and MS as donating software, with
restrictions.  If someone has the pull maybe OpenOffice.org could get
list, unless MS has a contract that prevents it.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Alexandro Colorado

Preventing software donations.. thats a concept :)

On Fri, Jan 22, 2010 at 4:08 PM, Andy Brown a...@the-martin-byrd.net wrote:

WorldLabel.com wrote:

Im listing here some other organizations and bloggers who can possibly help
this effort:

http://www.techsoupforlibraries.org/



This site has a very interesting page,
http://www.techsoup.org/stock/libraries/ .

Sun is listed as donating servers and MS as donating software, with
restrictions.  If someone has the pull maybe OpenOffice.org could get
list, unless MS has a contract that prevents it.

Andy

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--
Alexandro Colorado
OpenOffice.org Espantilde;ol
IM: j...@jabber.org



signature.asc
Description: OpenPGP digital signature


Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown

Knowing MS, I would not put it past them.

Alexandro Colorado wrote:
 Preventing software donations.. thats a concept :)
 
 On Fri, Jan 22, 2010 at 4:08 PM, Andy Brown a...@the-martin-byrd.net
 wrote:
 WorldLabel.com wrote:
 Im listing here some other organizations and bloggers who can
 possibly help
 this effort:

 http://www.techsoupforlibraries.org/


 This site has a very interesting page,
 http://www.techsoup.org/stock/libraries/ .

 Sun is listed as donating servers and MS as donating software, with
 restrictions.  If someone has the pull maybe OpenOffice.org could get
 list, unless MS has a contract that prevents it.

 Andy



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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown
Drew Jensen wrote:
 
 Hi,
 
 Is that the layout of the flyer or the actual production of the flyers?
 
 Thanks
 
 Drew
 


Drew,

On the wiki page you ask for someone to make the print the flyers.
Since the flyer is three pages and most black  white let me know how
many you think will be needed and I will do them.

Also do you have a sign yet?  If not I will see what I can come up with.


Andy


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Drew Jensen

Hamish, Russel

Thanks again for prompting me to think a little more here.

My last trip cross country, I needed to use the public access computer 
kiosks at a couple of small town libraries (as in middle of Wyoming 
small). Both cases they had really nice printers (I was surprised a 
little) but the computers where a good 5-6 years old. (As an aside: one 
had a copy of OO.o 3 installed - when asked the Librarian said a local 
high school kid asked to install it - and - he was a good kid, so fine 
with her...but she didn't know anything about it )


My intention is to bring just such a machine, an older Compaq, with 
Linux/OO.o - this machine would not handle Win7/MSO 2010. I was thinking 
that it's one thing to say that Linux/OO.o breaths performance back into 
older hardware, it's another to let them see for themselves.


Also - I was thinking we could offer the workstation/PCS as a public 
access kiosk for the attendees, say for someone that needs to print a 
resume. For those that have the 'deer in the headlights look' when they 
realize it's not MS we have a real live person there to get them 
started. [might be a dumb idea ??]


Anyway, I'm just throwing out ideas here.

Drew





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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Hamish Bell
Drew, interesting ideas

Yes, I've noticed when I use Ubuntu it is a lot faster than Win 7 (I
have previously used the Win 7 RC).  Windows requires about 1 GB RAM and
16GB HDD and Ubuntu requires only 384 MB RAM and 8GB HDD.

I think letting people use a Linux PC with OO.o (doesn't matter too much
what Linux distribution, but you should use the latest OOo) will let
them see how fast  easy it is to use.  
But you've also got to remember OOo is using the conference to promote
OpenOffice.org and not so much Linux.

Also, remember if we let lots of people print off their resume/CV the
cost could end up rising, but yes I like the idea of something like
that.

Cheers
Hamish


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown
Drew Jensen wrote:
 Hamish, Russel
 
 Thanks again for prompting me to think a little more here.
 
 My last trip cross country, I needed to use the public access computer
 kiosks at a couple of small town libraries (as in middle of Wyoming
 small). Both cases they had really nice printers (I was surprised a
 little) but the computers where a good 5-6 years old. (As an aside: one
 had a copy of OO.o 3 installed - when asked the Librarian said a local
 high school kid asked to install it - and - he was a good kid, so fine
 with her...but she didn't know anything about it )
 
 My intention is to bring just such a machine, an older Compaq, with
 Linux/OO.o - this machine would not handle Win7/MSO 2010. I was thinking
 that it's one thing to say that Linux/OO.o breaths performance back into
 older hardware, it's another to let them see for themselves.
 
 Also - I was thinking we could offer the workstation/PCS as a public
 access kiosk for the attendees, say for someone that needs to print a
 resume. For those that have the 'deer in the headlights look' when they
 realize it's not MS we have a real live person there to get them
 started. [might be a dumb idea ??]
 
 Anyway, I'm just throwing out ideas here.
 
 Drew
 


Drew,

It sound good and reasonable to me.  Back in the old days sysops from
local bbs would meet up at the computer shows and pass out a bbs list
and sometimes have a demo bbs setup for new users to play with.  It
was great. :)

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown
Drew Jensen wrote:
 Andy,
 
 Sign - no.  Joyce got a quote for a 3 ft banner today, but she hasn't
 gotten that to me yet.
 
 Flier - ah, tell you the truth I didn't really have to time to look that
 over, I will do so this weekend OK.
 
 Thanks
 
 Drew

Drew,

As a reference, I can get a 6ft by 2.5ft heavy duty, reusable, sign for
around $51.00.  I say reusable so that it can be used for, hopefully,
other events during the year.


Anytime on the flyer will be fine.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Drew Jensen



Drew,

As a reference, I can get a 6ft by 2.5ft heavy duty, reusable, sign for
around $51.00.  I say reusable so that it can be used for, hopefully,
other events during the year.

  



Tell you what - can you take this as yours and coordinate with folks in 
the art project (I see you sent an email already)


I will just pencil in $55.00 for a banner under projected costs and you 
as the owner, if that's alright?


(it would really be nice to have a banner before June 14th  6 foot 
would be a good size)



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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Andy Brown
Drew Jensen wrote:
 
 
 Tell you what - can you take this as yours and coordinate with folks in
 the art project (I see you sent an email already)
 
 I will just pencil in $55.00 for a banner under projected costs and you
 as the owner, if that's alright?
 
 (it would really be nice to have a banner before June 14th  6 foot
 would be a good size)
 

I will be glad to do it.  Don't worry about the cost as I think I can
cover that.  If we do as others have with the CDs then we can recover at
least some of the cost.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Drew Jensen




I will be glad to do it.  Don't worry about the cost as I think I can
cover that.  If we do as others have with the CDs then we can recover at
least some of the cost.
  


Do you have the lead time needed for the printer after they 'acceptable' 
the art?



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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Drew Jensen

Florian Effenberger wrote:

Hi,

Drew Jensen wrote on 2010-01-14 18.31:


Also, setup a wiki page
http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
as a collection point for details.


sorry for my late reply, currently a bit behind my Inbox, but working 
on it. :-)


Can someone bring me up to date? Did I get it right that we have a 
fixed team of at least three people who can staff the booth and take 
care of organizing things, producing collaterals etc.? I.e., it only 
depends on the funding process that we can attend, is that right?




Hello Florian,

Booth staffing commitments:
now at 4 persons (this includes Marino Marcich from the ODFAlliance 
organization)


Team responsibilities:
I will take responsibility for the booth ( setup, tear-down, staffing 
schedule, supply needed computing equipment for displays and demos )


Looking for:
someone that will take responsibility for the 'content' we want on those 
computer screens


Drew




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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Alexandro Colorado
On 1/21/10, Drew Jensen drewjensen.in...@gmail.com wrote:
 Florian Effenberger wrote:
 Hi,

 Drew Jensen wrote on 2010-01-14 18.31:

 Also, setup a wiki page
 http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
 as a collection point for details.

 sorry for my late reply, currently a bit behind my Inbox, but working
 on it. :-)

 Can someone bring me up to date? Did I get it right that we have a
 fixed team of at least three people who can staff the booth and take
 care of organizing things, producing collaterals etc.? I.e., it only
 depends on the funding process that we can attend, is that right?


 Hello Florian,

 Booth staffing commitments:
 now at 4 persons (this includes Marino Marcich from the ODFAlliance
 organization)

 Team responsibilities:
 I will take responsibility for the booth ( setup, tear-down, staffing
 schedule, supply needed computing equipment for displays and demos )

 Looking for:
 someone that will take responsibility for the 'content' we want on those
 computer screens

There is some new material that will be shown on FOSDEM. Also I sent
you some from the education project.


 Drew




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-- 
Alexandro Colorado
OpenOffice.org Espantilde;ol
IM: j...@jabber.org

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Christine Louise Beems
Hey Drew... re: someone that will take responsibility for the 'content' we 
want on those computer screens


I will participate with content development (graphic design, promotional 
copy, marketing materials/strategy) however I may be useful and am capable, 
and we should probably discuss this further off-list 
(christ...@gozarks.com). Just know that I will do whatever I can to support 
your exhibit efforts at this conference. Thanks for all you are doing to 
'get the word out' grin... ~Christine


- Original Message - 
From: Drew Jensen drewjensen.in...@gmail.com

To: dev@marketing.openoffice.org
Sent: Thursday, January 21, 2010 8:40 AM
Subject: Re: [marketing] American Library Association 2010 Annual Conference



Florian Effenberger wrote:

Hi,

Drew Jensen wrote on 2010-01-14 18.31:


Also, setup a wiki page
http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
as a collection point for details.


sorry for my late reply, currently a bit behind my Inbox, but working on 
it. :-)


Can someone bring me up to date? Did I get it right that we have a fixed 
team of at least three people who can staff the booth and take care of 
organizing things, producing collaterals etc.? I.e., it only depends on 
the funding process that we can attend, is that right?




Hello Florian,

Booth staffing commitments:
now at 4 persons (this includes Marino Marcich from the ODFAlliance 
organization)


Team responsibilities:
I will take responsibility for the booth ( setup, tear-down, staffing 
schedule, supply needed computing equipment for displays and demos )


Looking for:
someone that will take responsibility for the 'content' we want on those 
computer screens


Drew




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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Drew Jensen

Christine Louise Beems wrote:
Hey Drew... re: someone that will take responsibility for the 
'content' we want on those computer screens


I will participate with content development (graphic design, 
promotional copy, marketing materials/strategy) however I may be 
useful and am capable, and we should probably discuss this further 
off-list (christ...@gozarks.com). Just know that I will do whatever I 
can to support your exhibit efforts at this conference. Thanks for all 
you are doing to 'get the word out' grin... ~Christine




Outstanding - I will touch base with you directly.

Drew

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread WorldLabel.com
Hi

Jean Hollis Weber will arrange What is OpenDocument Format and Why Should
You Care? flyers for us to hand out.

On Thu, Jan 21, 2010 at 10:03 AM, Christine Louise Beems 
christ...@gozarks.com wrote:

 Hey Drew... re: someone that will take responsibility for the 'content' we
 want on those computer screens

 I will participate with content development (graphic design, promotional
 copy, marketing materials/strategy) however I may be useful and am capable,
 and we should probably discuss this further off-list (
 christ...@gozarks.com). Just know that I will do whatever I can to support
 your exhibit efforts at this conference. Thanks for all you are doing to
 'get the word out' grin... ~Christine

 - Original Message - From: Drew Jensen 
 drewjensen.in...@gmail.com

 To: dev@marketing.openoffice.org
 Sent: Thursday, January 21, 2010 8:40 AM

 Subject: Re: [marketing] American Library Association 2010 Annual
 Conference


   Florian Effenberger wrote:

 Hi,

 Drew Jensen wrote on 2010-01-14 18.31:

 Also, setup a wiki page
 http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
 as a collection point for details.


 sorry for my late reply, currently a bit behind my Inbox, but working on
 it. :-)

 Can someone bring me up to date? Did I get it right that we have a fixed
 team of at least three people who can staff the booth and take care of
 organizing things, producing collaterals etc.? I.e., it only depends on the
 funding process that we can attend, is that right?


 Hello Florian,

 Booth staffing commitments:
 now at 4 persons (this includes Marino Marcich from the ODFAlliance
 organization)

 Team responsibilities:
 I will take responsibility for the booth ( setup, tear-down, staffing
 schedule, supply needed computing equipment for displays and demos )

 Looking for:
 someone that will take responsibility for the 'content' we want on those
 computer screens

 Drew




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 To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
 For additional commands, e-mail: dev-h...@marketing.openoffice.org





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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Drew Jensen

WorldLabel.com wrote:

Hi

Jean Hollis Weber will arrange What is OpenDocument Format and Why Should
You Care? flyers for us to hand out.

  


Hi,

Is that the layout of the flyer or the actual production of the flyers?

Thanks

Drew

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Lars Nooden
Drew Jensen wrote:
 Christine Louise Beems wrote:
 Hey Drew... re: someone that will take responsibility for the
 'content' we want on those computer screens

 I will participate with content development (graphic design,
 promotional copy, marketing materials/strategy) however I may be
 useful and am capable, and we should probably discuss this further
 off-list (christ...@gozarks.com). Just know that I will do whatever I
 can to support your exhibit efforts at this conference. Thanks for all
 you are doing to 'get the word out' grin... ~Christine

 
 Outstanding - I will touch base with you directly.

I would not mind being in on Cc:s.  I would go to the DC event if I were
in the area.  The planning would be useful for other events and I do
still have contact with European libraries and librarians, having for a
while worked as one.

/Lars

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Drew Jensen

Hello Lars,

I would not mind being in on Cc:s.  I would go to the DC event if I were
in the area.  The planning would be useful for other events and I do
still have contact with European libraries and librarians, having for a
while worked as one.
  


Sounds good to me.

Drew

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Drew Jensen

Alexandro Colorado wrote:

There is some new material that will be shown on FOSDEM. Also I sent
you some from the education project.
  


Hello Alexandro,

Would you like to be cc'd on the email exchange with Christine, Lars and 
myself?


Also:
I wanted to bring up the Business Development project with regards to 
this endeavor.


US Consultants list.
You and I have spoken about this before and I realize that *I* dropped 
the ball on this after our last exchange.


However, it seems to me that this becomes a big issue that needs fixed 
BEFORE the show.


First - so that the US consultants list is again on-line, purged of the 
junk entries, and with links that go to something at the external site 
regarding OO.o.


Second - that we touch base with every entity on that list in advance of 
the show, with enough lead time so that if they are interested, they can 
contribute.



Drew

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Alexandro Colorado
On 1/21/10, Drew Jensen drewjensen.in...@gmail.com wrote:
 Alexandro Colorado wrote:
 There is some new material that will be shown on FOSDEM. Also I sent
 you some from the education project.


 Hello Alexandro,

 Would you like to be cc'd on the email exchange with Christine, Lars and
 myself?

Yes count me in.


 Also:
 I wanted to bring up the Business Development project with regards to
 this endeavor.

This would be a great idea. We definetly need to get the wheels turning there.

 US Consultants list.
 You and I have spoken about this before and I realize that *I* dropped
 the ball on this after our last exchange.

That is fine, we can get back to it and still get it done.


 However, it seems to me that this becomes a big issue that needs fixed
 BEFORE the show.

Ok feel free to ping me whenever you are ready.

 First - so that the US consultants list is again on-line, purged of the
 junk entries, and with links that go to something at the external site
 regarding OO.o.

 Second - that we touch base with every entity on that list in advance of
 the show, with enough lead time so that if they are interested, they can
 contribute.


 Drew

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-- 
Alexandro Colorado
OpenOffice.org Espantilde;ol
IM: j...@jabber.org

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread Andy Brown
Drew Jensen wrote:
 WorldLabel.com wrote:
 Hi

 Jean Hollis Weber will arrange What is OpenDocument Format and Why
 Should
 You Care? flyers for us to hand out.

   
 
 Hi,
 
 Is that the layout of the flyer or the actual production of the flyers?
 
 Thanks
 
 Drew

Drew,

I would assume that it would be the layout as Jean is in Australia.  I
will contact her and see about get a copy of the flyer.  I am working on
some other flyers so I can add this one to the mix as well.

Andy


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-21 Thread WorldLabel.com
Jean Hollis Weber just forwarded these links on ODF for libraries which will
be usefull:

http://www.friendsofopendocument.com/resources/ODF-for-libraries-Oct06.odt
http://www.friendsofopendocument.com/resources/ODF-for-libraries-Oct06.pdf

Russell

On Thu, Jan 21, 2010 at 3:23 PM, Andy Brown a...@the-martin-byrd.netwrote:

 Drew Jensen wrote:
  WorldLabel.com wrote:
  Hi
 
  Jean Hollis Weber will arrange What is OpenDocument Format and Why
  Should
  You Care? flyers for us to hand out.
 
 
 
  Hi,
 
  Is that the layout of the flyer or the actual production of the flyers?
 
  Thanks
 
  Drew

 Drew,

 I would assume that it would be the layout as Jean is in Australia.  I
 will contact her and see about get a copy of the flyer.  I am working on
 some other flyers so I can add this one to the mix as well.

 Andy


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-20 Thread Florian Effenberger

Hi,

Drew Jensen wrote on 2010-01-14 18.31:


Also, setup a wiki page
http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
as a collection point for details.


sorry for my late reply, currently a bit behind my Inbox, but working on 
it. :-)


Can someone bring me up to date? Did I get it right that we have a fixed 
team of at least three people who can staff the booth and take care of 
organizing things, producing collaterals etc.? I.e., it only depends on 
the funding process that we can attend, is that right?


I'll look into the offlist mails and the funding thing soon, didn't find 
time yet.


Florian

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-20 Thread Louis Suarez-Potts
Hi,

On 2010-01-19, at 09:15 , WorldLabel.com wrote:

 There has been some discussion off-list about ODF. I think it would be a
 great idea to include information on the format at the booth also. I will
 make contact with some folks at the Opendocumentfellowship and ODFalliance
 to see if we can gather some help from them. Thoughts would welcomed.

Well, I've been involved in those discussions, as I'm on two Oasis Technical 
Committees advocating the use and normalization of ODF (Oasis is the org. that 
maintains the standard) and I promote the development of the standard around 
the world. 

ODF is supported by a wide consortium of public and private enterprises. It is 
seen as the wedge by which other public goods, such as OOo, can be introduced 
to otherwise closed shops. It's thus pretty important, both in itself and as a 
tactical tool. And it's something that librarians and archivists, around the 
world, really like.

Engaging the ALA (and also, I'd think) in the global campaign to move to a true 
open standard like the ODF is, I think, a solid tactic and might be a stronger 
one than focusing on OOo alone. (OOo is the implementation and is not 
commensurate with the standard; it, OOo, can implement--and does--other 
formats. The format is not the same as the application that implements it.)

I've been trying to get the Canadian equivalent of the ALA to adopt the ODF, 
and have also worked with the Swedish equivalent and others. The tide is 
turning--and I'm delighted to say, to a rational solution that favours open 
standards and sustainable tools. 

Cheers,
Louis
 
 
 
 
 On Fri, Jan 15, 2010 at 7:26 PM, Andy Brown a...@the-martin-byrd.netwrote:
 
 Drew Jensen wrote:
 Howdy,
 
 Had a chance to talk with Mr. Widick at the ALA.
 
 Details at http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
 
 Drew
 
 
 Drew,
 
 I found one small problem on the wiki.  Seems the link to my web page
 has a '|' at end that seem to cause a problem when trying to follow the
 link.  I am not sure how to go about editing so wanted to drop you a
 message.
 
 
 --
 Andy Brown
 La Mesa, CA  91942
 www.the-martin-byrd.net/openoffice.org.html
 OpenOffice.org Community Distributor
 CD/OEM Distribution Project member
 Documentation Project member
 Marketing Project member
 User Experience Project member

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-20 Thread WorldLabel.com
Hi

Mr. Marino Marcich from http://www.odfalliance.org/ has confirmed he will
help us at the booth.

Russell

On Wed, Jan 20, 2010 at 9:14 AM, Lars Nooden larsnoo...@openoffice.orgwrote:

 Louis Suarez-Potts wrote:
  Engaging the ALA (and also, I'd think) in the global campaign to move
  to a true open standard like the ODF is, I think, a solid tactic and
  might be a stronger one than focusing on OOo alone. (OOo is the
  implementation and is not commensurate with the standard; it, OOo,
  can implement--and does--other formats. The format is not the same as
  the application that implements it.)

 There is also the American Association of School Librarians, which would
 have benefit from OOo and ODF.  Like ALA there is also a AASL bill of
 rights somewhere.

 /Lars


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-20 Thread Andy Brown
Lars Nooden wrote:
 
 IFLA would be another organization to work through.  Open Standards and
 open source are in line with, one might say prerequisite to, the
 organizational goals.  That's true especially for ALA, which has a
 codified 'bill of rights' that could be brought up, dusted off and
 looked at.  It was a really hot topic for discussion through the 1990's
 
 This link addresses the current state of awareness and compliance.
 http://www.ala.org/ala/oif/statementspols/statementsif/librarybillrights.cfm
 
 /Lars

Lars,

The link above ends up with a Page not found error.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-19 Thread WorldLabel.com
There has been some discussion off-list about ODF. I think it would be a
great idea to include information on the format at the booth also. I will
make contact with some folks at the Opendocumentfellowship and ODFalliance
to see if we can gather some help from them. Thoughts would welcomed.




On Fri, Jan 15, 2010 at 7:26 PM, Andy Brown a...@the-martin-byrd.netwrote:

 Drew Jensen wrote:
  Howdy,
 
  Had a chance to talk with Mr. Widick at the ALA.
 
  Details at http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
 
  Drew
 

 Drew,

 I found one small problem on the wiki.  Seems the link to my web page
 has a '|' at end that seem to cause a problem when trying to follow the
 link.  I am not sure how to go about editing so wanted to drop you a
 message.


 --
 Andy Brown
 La Mesa, CA  91942
 www.the-martin-byrd.net/openoffice.org.html
 OpenOffice.org Community Distributor
 CD/OEM Distribution Project member
 Documentation Project member
 Marketing Project member
 User Experience Project member

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-19 Thread WorldLabel.com
Confirming we have the funds available for the booth. Plus additional funds
are available for incidentals if needed.



On Tue, Jan 19, 2010 at 9:15 AM, WorldLabel.com worldla...@gmail.comwrote:

 There has been some discussion off-list about ODF. I think it would be a
 great idea to include information on the format at the booth also. I will
 make contact with some folks at the Opendocumentfellowship and ODFalliance
 to see if we can gather some help from them. Thoughts would welcomed.




 On Fri, Jan 15, 2010 at 7:26 PM, Andy Brown a...@the-martin-byrd.netwrote:

 Drew Jensen wrote:
  Howdy,
 
  Had a chance to talk with Mr. Widick at the ALA.
 
  Details at http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
 
  Drew
 

 Drew,

 I found one small problem on the wiki.  Seems the link to my web page
 has a '|' at end that seem to cause a problem when trying to follow the
 link.  I am not sure how to go about editing so wanted to drop you a
 message.


 --
 Andy Brown
 La Mesa, CA  91942
 www.the-martin-byrd.net/openoffice.org.html
 OpenOffice.org Community Distributor
 CD/OEM Distribution Project member
 Documentation Project member
 Marketing Project member
 User Experience Project member

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-15 Thread Drew Jensen

Howdy,

Had a chance to talk with Mr. Widick at the ALA.

Details at http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010

Drew

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-15 Thread WorldLabel.com
FYI

ALA has a group:  LITA Open Source Interest Group (advocates)
http://www.ala.org/ala/mgrps/divs/lita/litamembership/litaigs/opensourcesystem/opensourcesystems.cfm
They
mostly interested in FOSS library management systems, but based on
conversations I have had with them in the past (couple of years ago)
they would also be interested in advocating OOo. So if  this exhibit is a
go, it would be a good idea to contact them to see how they could help our
effort.

Russell


On Fri, Jan 15, 2010 at 3:19 PM, Drew Jensen drewjensen.in...@gmail.comwrote:

 Howdy,

 Had a chance to talk with Mr. Widick at the ALA.

 Details at http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010

 Drew


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-15 Thread Andy Brown
Drew Jensen wrote:
 Howdy,
 
 Had a chance to talk with Mr. Widick at the ALA.
 
 Details at http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
 
 Drew
 

Drew,

I found one small problem on the wiki.  Seems the link to my web page
has a '|' at end that seem to cause a problem when trying to follow the
link.  I am not sure how to go about editing so wanted to drop you a
message.


--
Andy Brown
La Mesa, CA  91942
www.the-martin-byrd.net/openoffice.org.html
OpenOffice.org Community Distributor
CD/OEM Distribution Project member
Documentation Project member
Marketing Project member
User Experience Project member

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-14 Thread Florian Effenberger

Hi Russell,

WorldLabel.com wrote on 2010-01-11 18.28:


I would be interested in helping (Donate) some funds for Openoffice
exhibiting at
http://www.ala.org/ala/conferencesevents/upcoming/annual/index.cfm In
general I think attending and/or exhibiting at Linux/open source shows,
besides trying to recruit help, is preaching to the choir.


thanks a lot for your generous offer, that is much appreciated! I'm 
currently working on Christmas email backlog, thus I didn't follow the 
whole thread, so bear with me if I missed some information.


I'm happy to support this plan from the marketing project. We need a 
team taking care of the exhibition, logistics, collaterals etc. I see 
that some seem to be interested -- any fixed team yet?


Can someone clarify what funding in total would be required for the 
things you need? Then we can see what we have and what we need. :-)


Thanks again
Florian

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-14 Thread Drew Jensen

On 1/14/2010 6:37 AM, Florian Effenberger wrote:

Hi Russell,

WorldLabel.com wrote on 2010-01-11 18.28:


I would be interested in helping (Donate) some funds for Openoffice
exhibiting at
http://www.ala.org/ala/conferencesevents/upcoming/annual/index.cfm In
general I think attending and/or exhibiting at Linux/open source shows,
besides trying to recruit help, is preaching to the choir.


thanks a lot for your generous offer, that is much appreciated! I'm
currently working on Christmas email backlog, thus I didn't follow the
whole thread, so bear with me if I missed some information.

I'm happy to support this plan from the marketing project.


Thanks Florian


We need a team taking care of the exhibition, logistics,
collaterals etc. I see that some seem to be interested
-- any fixed team yet?


I don't think so, but a spark of one at this point.



Can someone clarify what funding in total would be required for the
things you need? Then we can see what we have and what we need. :-)



Jan 29th is the deadline for registration - 15 days.

I suppose we, anyone interested, needs to get together and figure this out.
I don't suppose that the main marketing list, here, is for that
- this list being where we report back to with plans/requests, yes?

Sophie suggested we use an irc channel going forward for a regional 
initiative of #oooregional, sounds reasonable to me.



Drew


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-14 Thread Drew Jensen

Also, setup a wiki page
http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
as a collection point for details.

Thanks

Drew




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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-14 Thread Drew Jensen

On 1/11/2010 4:37 PM, WorldLabel.com wrote:

Some quick thoughts regarding this.


$2,025 is the cost and from what I see that does not include a floor pass

for both workers

I would help with some of that. And, there are other expenses, duplication
of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
Widick who handles sales of booths for ALA, he advised that they would as a
special for openoffice give us a small table on press row for USD800 as an
alternative if we wish. Im not sure how effective the small table will be.



Hello Russell,

Would you touch base with the person you spoke with from the event and 
find out if they would have any problems with us setting up a WiFi 
hotspot in the booth.
The idea would be to allow folks to connect directly to a local server, 
no internet access, and download directly to their laptops our binaries 
and other materials.
It's an idea I've been working on and would like to propose, but if they 
would not allow it then we can save discussing it.


Thanks

Drew


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-14 Thread WorldLabel.com
On Thu, Jan 14, 2010 at 12:58 PM, Drew Jensen drewjensen.in...@gmail.comwrote:

 On 1/11/2010 4:37 PM, WorldLabel.com wrote:

 Some quick thoughts regarding this.

 $2,025 is the cost and from what I see that does not include a floor pass

 for both workers

 I would help with some of that. And, there are other expenses, duplication
 of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
 Widick who handles sales of booths for ALA, he advised that they would as
 a
 special for openoffice give us a small table on press row for USD800 as
 an
 alternative if we wish. Im not sure how effective the small table will be.


 Hello Russell,

 Would you touch base with the person you spoke with from the event and find
 out if they would have any problems with us setting up a WiFi hotspot in the
 booth.
 The idea would be to allow folks to connect directly to a local server, no
 internet access, and download directly to their laptops our binaries and
 other materials.
 It's an idea I've been working on and would like to propose, but if they
 would not allow it then we can save discussing it.

 Thanks


 Drew


 -
 To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-14 Thread WorldLabel.com
Hi Drew

 WiFi hotspot in the booth.

This can be done, however, they would have to set it up for us and would
cost USD900.

There are WiFi spots around the conference center but none in the exhibit
halls. That of course does not help us,
Russell


On Thu, Jan 14, 2010 at 12:58 PM, Drew Jensen drewjensen.in...@gmail.comwrote:

 On 1/11/2010 4:37 PM, WorldLabel.com wrote:

 Some quick thoughts regarding this.

 $2,025 is the cost and from what I see that does not include a floor pass

 for both workers

 I would help with some of that. And, there are other expenses, duplication
 of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
 Widick who handles sales of booths for ALA, he advised that they would as
 a
 special for openoffice give us a small table on press row for USD800 as
 an
 alternative if we wish. Im not sure how effective the small table will be.


 Hello Russell,

 Would you touch base with the person you spoke with from the event and find
 out if they would have any problems with us setting up a WiFi hotspot in the
 booth.
 The idea would be to allow folks to connect directly to a local server, no
 internet access, and download directly to their laptops our binaries and
 other materials.
 It's an idea I've been working on and would like to propose, but if they
 would not allow it then we can save discussing it.

 Thanks


 Drew


 -
 To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-14 Thread Drew Jensen

On 1/14/2010 1:11 PM, WorldLabel.com wrote:

Hi Drew


WiFi hotspot in the booth.


This can be done, however, they would have to set it up for us and would
cost USD900.

There are WiFi spots around the conference center but none in the exhibit
halls. That of course does not help us,
Russell


hmmm - perhaps this is a miss communication. Sound like they are 
offering us a gateway to the internet.


I am talking about a wholly self contained system - think of it as a 
tether if you will.


Still, I was afraid that a large event might prohibit this. I talked 
with a LinuxFest organizer yesterday and they would be all for 
it..different crowd.




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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-14 Thread Drew Jensen

On 1/14/2010 1:19 PM, Drew Jensen wrote:

On 1/14/2010 1:11 PM, WorldLabel.com wrote:

Hi Drew


WiFi hotspot in the booth.


This can be done, however, they would have to set it up for us and would
cost USD900.

There are WiFi spots around the conference center but none in the 
exhibit

halls. That of course does not help us,
Russell


hmmm - perhaps this is a miss communication. Sound like they are 
offering us a gateway to the internet.


I am talking about a wholly self contained system - think of it as a 
tether if you will.


Still, I was afraid that a large event might prohibit this. I talked 
with a LinuxFest organizer yesterday and they would be all for 
it..different crowd. 


Just in case you are talking with him again and to be clear

We would NOT be setting up a gateway to the internet - ONLY setting up 
our own single domain network with WiFi connection in and around the booth.


Drew

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[marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread WorldLabel.com
Hi Everyone

I would be interested in helping (Donate) some funds for Openoffice
exhibiting at
http://www.ala.org/ala/conferencesevents/upcoming/annual/index.cfm In
general I think attending and/or exhibiting at Linux/open source shows,
besides trying to recruit help, is preaching to the choir.

Im a firm believer that it is the libraries in communities which can plant a
lot of seeds for OOO to grow.

More info is available here: http://exhibitors.ala.org/

Russell Ossendryver


Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Andy Brown
WorldLabel.com wrote:
 Hi Everyone
 
 I would be interested in helping (Donate) some funds for Openoffice
 exhibiting at
 http://www.ala.org/ala/conferencesevents/upcoming/annual/index.cfm In
 general I think attending and/or exhibiting at Linux/open source shows,
 besides trying to recruit help, is preaching to the choir.
 
 Im a firm believer that it is the libraries in communities which can plant a
 lot of seeds for OOO to grow.
 
 More info is available here: http://exhibitors.ala.org/
 
 Russell Ossendryver
 

+1 for OpenOffice.org to have someone there as I agree that we need to
spread the word outside of the OS community.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Benjamin Horst
I strongly agree. Education should be a very fertile market for our  
promotional work.


This ALA conference is in Washington DC, so it's possibly within range  
for me. Anthony is near DC as well, so if he's available that could be  
great.


Ben

Sent from my iPhone

On Jan 11, 2010, at 12:55 PM, Andy Brown a...@the-martin-byrd.net  
wrote:



WorldLabel.com wrote:

Hi Everyone

I would be interested in helping (Donate) some funds for Openoffice
exhibiting at
http://www.ala.org/ala/conferencesevents/upcoming/annual/index.cfm In
general I think attending and/or exhibiting at Linux/open source  
shows,

besides trying to recruit help, is preaching to the choir.

Im a firm believer that it is the libraries in communities which  
can plant a

lot of seeds for OOO to grow.

More info is available here: http://exhibitors.ala.org/

Russell Ossendryver



+1 for OpenOffice.org to have someone there as I agree that we  
need to

spread the word outside of the OS community.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Drew Jensen

Benjamin Horst wrote:
I strongly agree. Education should be a very fertile market for our 
promotional work.


This ALA conference is in Washington DC, so it's possibly within range 
for me. Anthony is near DC as well, so if he's available that could be 
great.




June 24 - 29, personally I've been looking at the Linuxfest in SC the 
weekend before for a trip, but given the location and lead time I would 
certainly be available to help. Perhaps, for the entire week, and most 
likely I can just stay with friends in town for the period.


That said:

Jan 29th is the deadline for acquiring a booth - not a lot of time for 
reasoned discussion. (echoing other posts about long range planning )


$2,025 is the cost and from what I see that does not include a floor 
pass for both workers? That is a good bite of cash.


If we could put this together any ideas on what exactly we would do with 
a 10 x 10 space and 3-4 bodies?


Drew




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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread WorldLabel.com
Some quick thoughts regarding this.

 $2,025 is the cost and from what I see that does not include a floor pass
for both workers

I would help with some of that. And, there are other expenses, duplication
of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
Widick who handles sales of booths for ALA, he advised that they would as a
special for openoffice give us a small table on press row for USD800 as an
alternative if we wish. Im not sure how effective the small table will be.

 If we could put this together any ideas on what exactly we would do with a
10 x 10 space and 3-4 bodies?

My guess is we would need someone to drive this as a mini-project. I wish i
could but my organizations skills are horrendous and very limited time. ALA
conference is high exposure and would be a great opportunity for Openoffice.
My guess is we would need a few computer terminals for demonstrating,
handing out CDs, explaining the OOo community and all the resources it has
to offer. How libraries can benefit and how patrons can use OOo to their
advantage. Perhaps have a well done video going continually.

 10 x 10 space and 3-4 bodies

There are so many exhibitors, one can walk around handing out CDs, info ;-)
 so we can use more bodies than just handling the booth...

Perhaps a program can be developed and distributed on teaching librarians
how to teach patrons how to use OOo

Some interesting info on marketing to libraries:
http://marketing.openoffice.org/pa/




On Mon, Jan 11, 2010 at 2:33 PM, Drew Jensen drewjensen.in...@gmail.comwrote:

 Benjamin Horst wrote:

 I strongly agree. Education should be a very fertile market for our
 promotional work.

 This ALA conference is in Washington DC, so it's possibly within range for
 me. Anthony is near DC as well, so if he's available that could be great.


 June 24 - 29, personally I've been looking at the Linuxfest in SC the
 weekend before for a trip, but given the location and lead time I would
 certainly be available to help. Perhaps, for the entire week, and most
 likely I can just stay with friends in town for the period.

 That said:

 Jan 29th is the deadline for acquiring a booth - not a lot of time for
 reasoned discussion. (echoing other posts about long range planning )

 $2,025 is the cost and from what I see that does not include a floor pass
 for both workers? That is a good bite of cash.

 If we could put this together any ideas on what exactly we would do with a
 10 x 10 space and 3-4 bodies?

 Drew





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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Andy Brown
WorldLabel.com wrote:

 I would help with some of that. And, there are other expenses, duplication
 of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
 Widick who handles sales of booths for ALA, he advised that they would as a
 special for openoffice give us a small table on press row for USD800 as an
 alternative if we wish. Im not sure how effective the small table will be.

I can assist with the OO.o CDs so that would be a no cost.  All I
would need is a address to ship them and an estimate on how many would
be needed.  I would start on the CDs as soon as v3.2 is released.

--
Andy Brown
La Mesa, CA  91942
www.the-martin-byrd.net/openoffice.org.html
OpenOffice.org Community Distributor
CD/OEM Distribution Project member
Documentation Project member
Marketing Project member
User Experience Project member


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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Drew Jensen

Andy Brown wrote:

WorldLabel.com wrote:

  

I would help with some of that. And, there are other expenses, duplication
of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
Widick who handles sales of booths for ALA, he advised that they would as a
special for openoffice give us a small table on press row for USD800 as an
alternative if we wish. Im not sure how effective the small table will be.



I can assist with the OO.o CDs so that would be a no cost.  All I
would need is a address to ship them and an estimate on how many would
be needed.  I would start on the CDs as soon as v3.2 is released.

  


Being only a few hours drive (mini-van) I could certainly act as an 
early collection point.


Not trying to say a small table wouldn't be fine, but Logistics wise I 
can also furnish:
[One note - I really would like to see the shows policy regarding 
security first, but assuming it's a locked facility at night]

32 LCD Display (Sony HD TV/Monitor)
22 LCD Display (HP 2207)
8/gig dual core server to drive both displays
2 - pc workstations
1 - HP PSC
Networking - wiFi router / switch

Commercial grade drop lines for a power run, some spot lighting 
equipment used in craft show displays. (Just in case there might be nice 
banner to highlight maybe :)


Good skirting for tables if needed. ( dark blue (my choice) and/or moca 
brown )


Alright - it's only  10x10 and that's probably way too much equipment 
but just saying I would be willing to help by bringing what we need.


Drew




Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Andy Brown
Drew Jensen wrote:
 Andy Brown wrote:

 I can assist with the OO.o CDs so that would be a no cost.  All I
 would need is a address to ship them and an estimate on how many would
 be needed.  I would start on the CDs as soon as v3.2 is released.

   
 
 Being only a few hours drive (mini-van) I could certainly act as an
 early collection point.
 


Drop me an email off list with your mailing address and a guess on the
number and OS you think would be good.

Andy

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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Christine Louise Beems
Some of the info you seek about exhibiting may be found at 
http://exhibitors.ala.org/files/AN10-SpaceApplication.pdf


Note for the record that whoever said they were offering you a 'special' 
deal was toying with you as this is the regular price that anyone would pay 
for a 'small press table'.


Still, at $2025 for a 10x10 space  (add $175 for a corner booth) this is 
really a pretty good deal... IF they deliver on attendance. And by my count 
(based on http://exhibitors.ala.org/files/ALA-AN10-Exhibitor-List.pdf ) they 
are a long way from having the 6000+ exhibitors they've had previous annual 
events...  so before I would plunk any dinero down I would want to get some 
serious assurance that their registration rate is on track with prior years, 
especially as their closing date is January 29.


And personally (as it is well known on this list -- or should be grin --  
that I am a chronic stumper for getting the word out to the 
technophobe-nation), I think that a wham-bam dog and pony show with blazing 
wide-screens, humming work stations, dazzling banners (about this being 
OOo's 10th happy birthday tah-dah!) topped off with the classy 
Presentation Kit we've previously discussed and the illustrious exhuberance 
of a few folks like Drew  Andy would be a marvelous way to spend marketing 
dollars... ~Christine


- Original Message - 
From: Drew Jensen drewjensen.in...@gmail.com

To: dev@marketing.openoffice.org
Sent: Monday, January 11, 2010 5:48 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference



Andy Brown wrote:

WorldLabel.com wrote:


I would help with some of that. And, there are other expenses, 
duplication
of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to 
Richard
Widick who handles sales of booths for ALA, he advised that they would 
as a
special for openoffice give us a small table on press row for USD800 as 
an
alternative if we wish. Im not sure how effective the small table will 
be.




I can assist with the OO.o CDs so that would be a no cost.  All I
would need is a address to ship them and an estimate on how many would
be needed.  I would start on the CDs as soon as v3.2 is released.




Being only a few hours drive (mini-van) I could certainly act as an
early collection point.

Not trying to say a small table wouldn't be fine, but Logistics wise I
can also furnish:
[One note - I really would like to see the shows policy regarding
security first, but assuming it's a locked facility at night]
32 LCD Display (Sony HD TV/Monitor)
22 LCD Display (HP 2207)
8/gig dual core server to drive both displays
2 - pc workstations
1 - HP PSC
Networking - wiFi router / switch

Commercial grade drop lines for a power run, some spot lighting
equipment used in craft show displays. (Just in case there might be nice
banner to highlight maybe :)

Good skirting for tables if needed. ( dark blue (my choice) and/or moca
brown )

Alright - it's only  10x10 and that's probably way too much equipment
but just saying I would be willing to help by bringing what we need.

Drew







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Re: [marketing] American Library Association 2010 Annual Conference

2010-01-11 Thread Christine Louise Beems
Ancillary promotional benefits of ALA2010 (note unlimited FREE guest 
passes):
 a.. Unlimited VIP guest passes for you to invite your customers and 
prospects;
 b.. A free listing, product description and product category listings in 
the Exhibit Directory  Buyer's Guide, which reinforces your message and 
serves as a valuable post-show reference for attendees;
 c.. Your free listing on the ALA World Wide Web site located at 
http://www.ala.org and the opportunity to establish a hot link back to your 
web page;
 d.. A daily, on-site show newspaper where you can promote new products and 
services;
 e.. Pre and post-show access to our exclusive registration lists for your 
own promotional mailings

 f.. 26 total exhibit hours!

- Original Message - 
From: WorldLabel.com worldla...@gmail.com

To: dev@marketing.openoffice.org
Sent: Monday, January 11, 2010 3:37 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference



Some quick thoughts regarding this.


$2,025 is the cost and from what I see that does not include a floor pass

for both workers

I would help with some of that. And, there are other expenses, duplication
of  OOo CDs, signs, flyers on why.openoffice.org  ect. I spoke to Richard
Widick who handles sales of booths for ALA, he advised that they would as 
a
special for openoffice give us a small table on press row for USD800 as 
an

alternative if we wish. Im not sure how effective the small table will be.

If we could put this together any ideas on what exactly we would do with 
a

10 x 10 space and 3-4 bodies?

My guess is we would need someone to drive this as a mini-project. I wish 
i
could but my organizations skills are horrendous and very limited time. 
ALA
conference is high exposure and would be a great opportunity for 
Openoffice.

My guess is we would need a few computer terminals for demonstrating,
handing out CDs, explaining the OOo community and all the resources it has
to offer. How libraries can benefit and how patrons can use OOo to their
advantage. Perhaps have a well done video going continually.


10 x 10 space and 3-4 bodies


There are so many exhibitors, one can walk around handing out CDs, info 
;-)

so we can use more bodies than just handling the booth...

Perhaps a program can be developed and distributed on teaching librarians
how to teach patrons how to use OOo

Some interesting info on marketing to libraries:
http://marketing.openoffice.org/pa/




On Mon, Jan 11, 2010 at 2:33 PM, Drew Jensen 
drewjensen.in...@gmail.comwrote:



Benjamin Horst wrote:


I strongly agree. Education should be a very fertile market for our
promotional work.

This ALA conference is in Washington DC, so it's possibly within range 
for
me. Anthony is near DC as well, so if he's available that could be 
great.




June 24 - 29, personally I've been looking at the Linuxfest in SC the
weekend before for a trip, but given the location and lead time I would
certainly be available to help. Perhaps, for the entire week, and most
likely I can just stay with friends in town for the period.

That said:

Jan 29th is the deadline for acquiring a booth - not a lot of time for
reasoned discussion. (echoing other posts about long range planning )

$2,025 is the cost and from what I see that does not include a floor pass
for both workers? That is a good bite of cash.

If we could put this together any ideas on what exactly we would do with 
a

10 x 10 space and 3-4 bodies?

Drew





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